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Bloomreach
The World’s #1 Commerce Experience Cloud
(7)
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Bloomreach Features
Features Summary
Functionality
4.6
/5
55
Total features
328
26 categories
Bloomreach features
Common features of Marketing Automation software
Screenshots
Contenders comparison
Functionality
4.6
/5
55
Price starts from
No pricing info
Total Features
328
Unique features
KPI Monitoring
Event Triggered Actions
Java Supported
For Enterprises
Functionality
4.4
/5
5.4K
Price starts from
20
/user
Per month
Total Features
128
Features in Common
70
Unique features
Meeting Management
Video Support
Progress Tracking
Real Time Synchronization
Functionality
4.4
/5
3.4K
Price starts from
4.89
/user
Per month
Total Features
99
Features in Common
46
Unique features
Portfolio Management
Project Planning
Requirements Management
Strategic Planning
Common Bloomreach comparisons
Reviewers who mentioned features said:
Sławomir P.
Retail, 201-500 employees
Used daily for 2+ years
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I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.
(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities
(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)
Rebecca R.
Retail, 201-500 employees
Used daily for 1-2 years
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I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.
I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy
We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background
Jan Z.
Telecommunications, 10,001+ employees
Used daily for 1-2 years
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Amazing, complicated and unfortunatelly very often frustrating
Amazing tool with many different features... imposible to pick only few.
Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.
Luis R.
Marketing and Advertising, 1-10 employees
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Very competent technical and customer support team. They know what they are talking about beyond what their solution offers. Solution is on the pricy side, but is worth the investment considering the performance and range of use cases covered. Great GDPR compliance
Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios
That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.
Martin N.
Health, Wellness and Fitness, 201-500 employees
Used daily for 2+ years
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Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.
I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.
Poornaraj D.
Marketing and Advertising, 1,001-5,000 employees
Used daily for 1-2 years
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Ease of use all the features are drag & drop. We can start from scratch and learn the tool in no time. The support is very handy on any time.
There are some time zone issue where the timestamp changes to some other values . Not in all case on few of the cases
Masud H.
Leisure, Travel & Tourism, 51-200 employees
Used daily for 1-2 years
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I like the email and campaign management features It makes marketing automation easy It helps in designing and implementing email marketing campaigns Bloomreach is effortless to manage and use
Bloomreach has quite handled well and no serious issues.
Nathan P.
Consumer Goods, 201-500 employees
Used daily for 6-12 months
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Great and easy to use. You can work as simple of as complex as you want to
Customer view. Being able to see how our customer engage with the website and marketing comms
Some mixed reporting and due to multiple people being in and out of our business is means its quite a mess compared to when I've used other systems
Lluc M.
Entertainment, 5,001-10,000 employees
Used daily for 1-2 years
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It's a great tool, and it has a lot of potential, but at the current state and for the needs of my company is quite difficult to implement personalized content for independent native apps.
-The responsiveness of the webapp. It works well and it's quite fast. -Pretty straightforward, bugs are quite uncommon. -The ammount of tools that has integrated, it's quite complete an a very powerful tool. -The snapshot preview for emails!!! -The documentation is quite good, almost perfect.
-Jinja used in bloomreach is not the full version and Bloomreach lacks a little bit explaining properly all the features available. It would be nice to have all the functionality from jinja. -Initiatives are sometimes a bit hard to deal with when it comes to dependencies and so. Sometimes moving an asset or weblayer to a different initiative can cause all the items with a dependency to be moved without a very clear message that it's going to happen.
Yahor H.
Internet, 51-200 employees
Used daily for 6-12 months
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Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround. I appreciate the Q4 roadmap and can't wait to use the new features.Reporting is not black box which I love that I can set it up and counts with whatever data are important to our company. Visibility to the data results is so helpful.
Simultaneously, Bloomreach is too complex which makes it difficult to focus on our efforts. SDK could support more apps for one instance. OOTB is not possible. We need to deal with the workaround and framework outline for integration. What I would improve on Bloomreach?There is a room for more parts where to implement jinja. For experienced users there are some limitations to be more free in instances management.For reporting - I wish I could download the dashboard and work with the data externally.We miss a storage possibilities for retrospective upload of datas for the system events. We want to rely on this more and it could be solved via environmental variables (profile and project attributes and conditions).
Petr N.
Insurance, 201-500 employees
Used daily for 1-2 years
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I enjoy this tool is self-service and I don't have to depend on IT. I can access easily our customer data. Bloomreach is a platform with limitless possibilities on orchestration with the right conditions. I love the flexibility of the tool. Documentation is very helpful. Dashboards are visually effective for me. I like how Bloomreach is innovative and following, maybe even setting trends we can explore and take advantage of. Bloomreach listens to our feedback. Minimalistic assess approach is something we'd like to explore.
As we are insurance company, we are missing Bloomreach's integrations for other communication channels e.g. phone calls (call centre), post, etc. I'd like to see more detailed insights to multichannel orchestration for offline comms. We are able to adjust our campaigns but I would love to get from Bloomreach more visibility how to make this. The partner agency is supporting our integrations and ongoing processes.I completed the Academy fundamentals course - my experience with the tutor was disappointing, the person seemed to be off with the knowledge they shared with our class.
Christopher W.
Retail, 501-1,000 employees
Used daily for 2+ years
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Love the platform
The dashboard is easy to use and full of features
Sometimes the reporting section can be confusing but practice makes perfect
Benedetto L.
Apparel & Fashion, 51-200 employees
Used daily for 1-2 years
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Detailed overview of each user.Customizable weblayers.Collaborative account support.Integrations with the main advertising platforms.Visual flows help creating atuomations.A lot of webinars and case history sharing.Bloomreach academy is very useful.
Implementation and some developments required a consultancy agency to manage the settings.
Daniel L.
Financial Services, 201-500 employees
Used daily for 1-2 years
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Better then with the tool we had before Bloomreach.
Bloomreach is a tool for complex campaigns, I like analytics, ease of use and scenario building, AI features are good to have.
AI features are good, but could improve for analytics and recommendations. We are missing more in-depth data insights for campaign automation. Surveys could improve.
Cosmin P.
Retail, 51-200 employees
Used daily for 2+ years
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Lots of features, easy to use, fast customer support
Maybe add a search engine and use a catalog as an index?
Andrej M.
Hospitality, 501-1,000 employees
Used daily for 6-12 months
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Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!
-easy integration -segmentations based on whatever you specify -e-mail service direct integration -custom scenarios and campaigns -advanced analytics of sales funnel based on occams razor -if integrated intelligently, not blocked by tracker blockers
-UI still in evolution process -mobile version (but 99% of time, you do not do analytics on your mobile :))
Verified reviewer
Banking, 11-50 employees
Used daily for less than 6 months
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I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)
I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look. Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.
I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)
Nicole G.
Financial Services, 51-200 employees
Used daily for 6-12 months
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The ability to react to real-time event/ customer behavior
The number of attributes are limited (255)
Nicolas E.
Entertainment, 11-50 employees
Used daily for 6-12 months
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Easy to generate marketing automation scenarios
The data analytics dashboard and options are limited
Verified reviewer
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We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners…). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.
+ all in one solution + great support + 100% accuracy of data
- be careful during integration part (if integrated badly your data will make no sense)
Michal S.
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Our key business challenge was to optimize our "Keep rate" - i.e. number of users that keep the app installed (and ideally use it). There were 2 challenges 1. You don't know, when a user uninstalled the app 2. We have tens of millions of users and it's difficult to dig out insights We have tried several world class companies, but all have failed, most because they were not able to work with...
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Ondra N.
Apparel & Fashion, 51-200 employees
Used weekly for 1-2 years
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Great options Very customizable Great design
Not easy to use You have to learn a lot about it Crashes sometimes Not working as imagined Every time
Michal K.
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so we have been using MP for some time, and its ok, but the listed pros will answer your questions more. their support is amazing, we have received help every time we asked in minutes, they have even implemented on the fly stuff we have needed. *Cons: - no migration from Mixpanel - few automatic properties are missing, but its not a big deal *Pros: - they have a drill down and it is awesome - overview and filter of funnels - reports, more flexible, better overview - much much better filtering options - more generic possibilities - suggestions for implementation - automatic start - stop session is great - their support rocks!!! You want to try it out ;)
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Adam G.
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We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners'). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.
No pros were added to this review
No cons were added to this review
Marian F.
Marketing and Advertising, 11-50 employees
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As an advertising agency, we see many clients lose their way in online marketing opportunities, and struggle to find the right metrics, KPIs and real results for their money. Exponea has helped us justify and show the direct impact of our creative concepts. Exponea consultants helped way beyond the preparation: they were even willing to be part of the pitch presentation.
Great service and insights for the presentation. Easy-to-implement tips for a full-year campaign. You don't need multiple analytics and automation tools because everything is already inside Exponea.
Clients have problem to identify which department's budget to use for analytics services.
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