It was the convergence of tools and conversation, so effectively it did help. I always felt like developers could get more out of Flowdock than roles like mine, in Sales.
It also has the ability to search across those integrations which is great when you are on support and need to find something that happened in the past really fast.
I like that you can close images/gifs. I like how all threads show in the flow, and they are color coordinated to distinguish them.
You are constantly barraged with notifications since it does not have granular notification options. This software is horrible.
I always had to use the browser version b/c the app crashed and was unreliable. The iOS app was probably worse than the Mac desktop app.
Lack of multi-individual direct messages. All messages of all threads showing up in the flow timeline.