Vero Pricing Plan & Cost Guide

Vero

Deliver a better customer experience

4.26/5 (23 reviews)

Vero Pricing

Starting from: $125.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

$125/month: 15,000 subscribers + Unlimited emails and push notifications

$199/month: 50,000 subscribers + Unlimited emails and push notifications

$399/month: 100,000 subscribers + Unlimited emails and push notifications

$749/month: 200,000 subscribers + Unlimited emails and push notifications

Enterprise plans from $1,049: 200,000+ subscribers + Unlimited emails and push notifications

Competitors Pricing

Simbli

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

HospitalPortal.net

Starting from: $499.00/month
Pricing model: One Time License, Subscription
Free Trial: Available (No Credit Card required)

Qualio

Starting from: $800.00/month
Pricing model: Open Source, Subscription
Free Trial: Available (No Credit Card required)

Viima

Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

allcal

Starting from: $500.00
Pricing model: One Time License, Subscription
Free Trial: Available (No Credit Card required)

Vero Pricing Reviews

Pros
  • Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable.Beau P.Read the full review
  • The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions.Frank R.Read the full review
  • Vero is rich in its features, a single platform designed to offer push notification, workflow management and other cool things for better customer messaging experience.Verified ReviewerRead the full review
Cons
  • Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels.Will E.Read the full review
  • Difficult to learn the software. Data compilation can be very complicated and difficult to configure.Corey R.Read the full review
  • It's okay, would only use if I had no alternatives.Verified ReviewerRead the full review
91%
recommended this to a friend or a colleague

7 reviewers had the following to say about Vero's pricing:

Anonymous

Comprehensive Customer Messaging Tool

Used occasionally for free trial
Reviewed 2020-01-08
Review Source: GetApp

Vero is rich in its features, a single platform designed to offer push notification, workflow management and other cool things for better customer messaging experience.

Pros
The workflow is very clean and easy to setup. You can leverage multiple options to push your messaging.

Cons
Nothing so far, but price may not fit for small companies. It should offer a free version for companies with limited use.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Melanie Siebert

Really powerful platform

Used weekly for 1-2 years
Reviewed 2017-06-08
Review Source: Capterra

We use this for all our automated campaigns, it has helped us for marketing and sales.

Pros
When it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business.

Cons
Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Brian McCabe

Vero- Good but dont expect wonderful UX

Used weekly for 6-12 months
Reviewed 2019-01-29
Review Source: Capterra

I like it but I would say you need to be an experienced email marketer to get the most from it

Pros
functional and most tasks can be done quite efficiently once you learn the software and navigation value for money

Cons
their own CDN has bad delivery rates and you need to integrate your own realistically bad UX not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Marnix Hol

Continually improving product and very good Customer Support

Used weekly for 2+ years
Reviewed 2019-01-25
Review Source: Capterra

We deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.

Pros
Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Cons
Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Poor UI design and performance

Used monthly for 1-2 years
Reviewed 2019-01-25
Review Source: Capterra

It's okay, would only use if I had no alternatives.

Pros
Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to.

Cons
- Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations. - Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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James McQuillin

Compare your automation needs with Vero's capabilities to see if it is a match for you

Used daily for 6-12 months
Reviewed 2018-02-17
Review Source: GetApp

Pros
Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons
The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anna Haugen

Data Driven Marketing Automation Platform

Used daily for less than 6 months
Reviewed 2020-01-20
Review Source: Capterra

I cannot praise Vero’s customer support enough. [SENSITIVE CONTENT HIDDEN] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

Pros
This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.

Cons
The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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