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Zimbra Collaboration Suite vs Mailchimp Comparison

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Overview

Zimbra Collaboration is an enterprise-class solution for company collaboration with email, calendar and file sharing tools....

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

82

5

4

3

2

1

41

35

5

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

9.1K

5K

1K

159

77

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

What I like the best about Zimbra are its splendid storage volume and the mobile version. Our colleague has access to emails even when they are traveling or away from the office.
We can integration this suite with informative applications like Ted, IBM redbooks to view our daily feeds which is quite helpful for the people who are more interested in gaining knowledge.
I like the easy installation and the web administrative console which can be used for many admin tasks. The Desktop app is great and easy to use.

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Cons

The update processes are complex, since they must be done in a controlled environment, because they can produce an error and place the entire service offline.
Hard to customize the installation, lost data when I needed to migrate to another server. The API uses XML-RPC which is not easy to use, JSON is a lot easier.
The read messages do not drop down to low priority, so if I leave one unread so I can come back to it. The message gets buried in the inbox.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features15
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Screen Sharing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features138
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Screen Sharing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Video Conferencing
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations13
  • Asana
  • Box
  • Dropbox Business
  • GitHub
  • Gmail
  • Google Calendar
  • Google Drive
  • Google Workspace
  • Jira
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft SharePoint
  • Microsoft Teams
  • OneDrive
  • Salesforce Sales Cloud
  • Slack
  • Trello
  • Zapier
  • Zendesk Suite
  • Total integrations1655
  • Asana
  • Box
  • Dropbox Business
  • GitHub
  • Gmail
  • Google Calendar
  • Google Drive
  • Google Workspace
  • Jira
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft SharePoint
  • Microsoft Teams
  • OneDrive
  • Salesforce Sales Cloud
  • Slack
  • Trello
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Stand Alone - Excellent, with integrations ???

Reviewed 4 years ago

When you look at a software in present day, the most important part is integration and a bunch of apps it offers. Like of Microsoft, Google, Zoho all offer a suite of applications which makes it a breeze to use and integrate with each other. This is not present here.

Pros

The product is excellent. EXCELLENT. Works as you want, for beginners and freshers both.

Cons

Cant say much except for the fact that integrations / suite of apps is missing

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Mailchimp - the email marketing tool

Reviewed 4 years ago

With their professionally designed, modern and responsive templates, we can prepare and send all internal communications newsletters, in several languages and at different times in different timezones.

Pros

There is a newsletter user-friendly editor, it has a good range of conversion tools & templates and provides educational tools to allow a new user to take the best out of the service.

Cons

No collaboration tools, it would be great for a team to be able to compose the various pieces of the newsletters.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Good product but there are other options out there that suite our needs better

Reviewed a year ago

Good product but there are other options out there that suite our needs better

Pros

Overall its ease to use ONLY if you have a simple requirements

Cons

Adding images, video etc is can be very challenging.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Mailchimp

Reviewed 2 years ago
Pros

Allows for campaign management, collaboration, email management, contact management, and so on

Cons

Customer support is poor and plans are expensive for the service provided

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Huge potential and functionality

Reviewed 3 years ago

Communicating with members and associates on campaigns and projects and new ideas. Developing teams and collaboration

Pros

So many potential uses if I set down to explore this in detail. Ability to upload my photos, add my logos, Link to my social media pages, create original text and build a mailing list, analytics on read through and email opens.

Cons

Some of the templates are restrictive. I prefer to create freely.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Company choice for email marketing

Reviewed 4 years ago
Pros

We use this for email marketing features because it is well-known product, easy to understand, and suite marketer's requirement.

Cons

Not really a cons, it take a bit time to fully understand the API. Also have higher pricing than the other similar products.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Intuitive and affordable

Reviewed 2 years ago

Our clients are mostly interested in newsletters as an outbound marketing channel. Mailchimp fits the bill perfectly, and we've never had a single complaint.

Pros

We tried many products where we wound up being forced to pay for features that we did not want or need. Mailchimp is a very user-friendly platform that's also easy on the wallet. It lets you do what you want and doesn't make you pay for what you don't.

Cons

No cons for us. Other people looking for a full service marketing automation suite might not find mailchimp to their liking, but for us it is perfect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Helpful kickstarter for mobile-friendly email campaigns

Reviewed 4 years ago
Pros

+Helpful kickstarter for mobile-friendly email campaigns +Ability to track opens and clicks +We use collaboration feature for drafting campaigns

Cons

-Unable to integrate current address book

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Definitely Useful

Reviewed 3 years ago

Mailchimp lets us see what customers do and don't respond to because it shows open and Click through rates. It's an important part of your PR machine and your analytical arsenal.

Pros

The home page interface, to me, was a little less than intuitive at first. However, the GUI that allows you to assemble the email is excellent and easy to learn. The analytics are great and have been extremely useful for me and my team.

Cons

It was initially a little overwhelming, but it wasn't too hard to learn. I don't have any strong quibbles with it. It has most everything I could want in a newsletter management suite.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Great for building emails, some quality of life issues however.

Reviewed 4 years ago

Mailchimp is great - there are just a few small quality of life things like collaboration and reporting that can be a bit frustrating at times.

Pros

Building and going from nothing to an email that looks great is really easy in Mailchimp. You don't need to be an expert, you can drag and drop and start typing. Mailchimp also does a great job of tracking emails. I'm able to get great analytics and information about who opened an email to see how effective the emails are.

Cons

One of the most frustrating parts of Mailchimp is that it doesn't allow for collaboration (yet). There are often times where I am working with other members of my team on a specific email or message and only one person can edit at a time. Due to this, we often draft most of the emails in a better collaborative environment like Google Docs and then when we're done - we design the template and port all of the content over the Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Complete email marketing suite

Reviewed 4 years ago
Pros

This email suite has everything you want: from statistics to marketing automation and to great integrations with websites. We use it with over 200.000 contacts which works​ flawlessly.

Cons

The Mailchimp for Wordpress plugin is somewhat limited in its​ customization options - especially designing forms is a bit hard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

There is a reason why Mailchimp is the most known software out there for customer emails!

Reviewed 2 years ago

We send out as many as 10,000 emails a day. There is no way we could have done that using G-suite for example. Mailchimp makes it not only possible, but easy!

Pros

My favorite part of this software is that it gives you the ability to send thousands of emails in one fell swoop rather than having to send in rounds of 100 emails or less. I can import the addresses of all our prospective clients and click send. No more work. No additional trouble. It is THAT easy. It also helps you design beautiful emails which gives recipients a professional first impression of us.

Cons

I wish there was a way to add some features or additional emails to any plan, I don't need the additional features of upgrading, but I need the email capacity. This makes it a little complicated sometimes, but nothing that is too bad. I also understand why they do this - it is an upsell!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Mail Chimp is easy to use and set up

Reviewed 4 years ago
Pros

The initial setup for me was really easy and actually fun to use for my first campaign. I also like the ability to have multiple questions asked on each email template.

Cons

The cost, most of what I use can be used on G suite as well and the ability to have a survey is not a tool that sets Mail Chimp apart. still many less expensive options for me

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Effective and innovative email marketing and Customer Relationship managment

Reviewed 3 years ago

Great and I recommend it as the primary email market tool for my customers and associates.

Pros

High quality email marketing suite of tools that integrates nicely with Social media, WordPress and WooCommerce. Attractive and high quality email templates and design tools coupled with great analytics and careful mail list maintenance.

Cons

New interface is good but not as attractive as the previous release.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

It's great but everyone uses it

Reviewed 3 years ago

It was fine, nothing super special. I find with the popularity it has taken away from where it first started to now being a big-time business. TO get started quickly it is fine, but there are better options out there with value.

Pros

It's a great suite of features that has stood the test of time. You will get lots of use out of it and it will suffice to feed content to your subscriber group with lots of options

Cons

It's a bit mundane to see countless emails coming from Mailchimp, but it's because the software works. However, I have found Mailerlite to be much friendlier to my use and operations

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Easy CRM for small companies

Reviewed a year ago
Pros

It's an intuitive and easy-to-use suite of services that are excellent for companies of all sizes, but especially small ones. Whether it is a landing page, web forms, email campaigns, or subscription management, Mailchimp has it all.

Cons

I've not come across any cons, but I assume that depending on the size of the company or volume of users there may be some analytics limitations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Straightforward completes the Email Marketing Mission

Reviewed a year ago

Its been an important tool especially for collaboration and automation in email marketing especially in a big institution like my university. It gets the job done and the data from the analysis facilitates improvement measures.

Pros

I used this software for emailing students on student-related news and events. It took me one week to get familiarized with the software. I like the theme, icons and graphics. It is well laid out and the user interface is very friendly with a good range of important features

Cons

I think that if mailchimp could provide more flexible customization to the creation of mails it would be a huge plus. For instance, templates are very limited and less customizable.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

MailChimp brings for more to the table than the name portends.

Reviewed 4 years ago

Overall, I couldn't imagine a better tool for our business (small-to-midsized). Whether we're sending drip campaign emails, payment reminders, mass email marketing, or simple survey emails, this is our tool of choice, bar none. I can't recommend MailChimp's suite of tools enough.

Pros

MailChimp has literally become our hub for ABM. It's extremely intuitive, and the integrations suite is so deep, that it has both the company I work for and my personal business covered. Their templates make it easy to get started if you don't have a plan already. Their segmentation tools are truly next level, and the reporting is the best at this price point (at least compared to Marketo and Hubspot).

Cons

They are very picky about leads that you use through their software, so make sure that you have done email validation on your data set before you run it through their platform, or they will ding you for it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Great way to reach your clients

Reviewed 2 years ago

We use Mailchimp to send weekly campaigns to and for our registered clients.

Pros

Honestly we started out using G Suite as our email preference in the early days, until we decided to switch to Mailchimp. It's incredibly easy to use for beginners or those not totally comfortable with coding and the price is great.

Cons

Customer support can be lacking if you do need to get in touch with a representative, but otherwise the software itself has very little to no hiccups.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Mailchimp

Mailchimp small beginnings

Reviewed 4 years ago
Pros

Good for startups or one to 2 person businesses. Several features that are good for tracking the email and open percentages and unsubscribes

Cons

As your business grows you can quickly out grow the analytics of this suite. There is no way to track specific documents that are opened and how many times or specific links clicked on and how many times you have to utilize this with google analytics.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Great Product

Reviewed 3 years ago

I love using MailChimp in my campaigns. It is very easy to use and very up to date as per its features. I also love the high five after emailing any burst.

Pros

It is easy to use. The features are very useful. Allows for team collaboration on shared communication projects. I prefer it for marketing and fundraising campaigns. Very easy to design and insert media and links.

Cons

Nothing. I don’t think there is anything that I do not like about it. All features were really helpful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Mailchip saved my sanity

Reviewed 3 years ago

I would recommend this to any business. In fact after some resistance from my company's MD to use Mailchimp I was able to convince him of the benefits of using this software in a span of 2 campaigns. The results and quality of the email campaigns were the deciding factor.

Pros

I love the templates, the ease of adding visuals and customising the email content. Since we moved from an opensource product (Suite CRM) to Mailchimp our email open rate has increased from 16% to over 50%. The audience tag feature is also invaluable to ring fence specific contacts for specific campaigns and I think this greatly contributed to the increase in recipient open rates. Building email marketing campaigns in Suite CRM was incredibly laborious and difficult for someone with only rudimentary HTML experience so with the switch to Mailchimp I am now able to conjure great marketing campaigns in a fraction of the time

Cons

I do not dislike one single thing! The only thing I need to still master on Mailchimp is the link tracking within the content outlay.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

MailChimp is great for email automation and it integrates well with other platforms

Reviewed 4 years ago
Pros

I really like MailChimp's Hootsuite and Salesforce integration and they actually have a suite of companies they integrate with. It's easy to use, cheaper than other competitors. MailChimp has the ability to share each campaign on Twitter & Facebook and in addition to this it integrates with Facebook Pages and Twitter Lead Generation Cards.

Cons

The email segmentation features aren't that well developed. Over time, I ended up choosing one of their competitors as it gave me more flexibility.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Great for Email Marketing, but Could be Better

Reviewed 3 years ago

Overall we had success using Mailchimp, but ultimately had to focus most of our attention over to a CRM (HubSpot) that better integrates with our whole team. MailChimp is great if your only intent is to use it for marketing, but our needs required more functionality for team collaboration.

Pros

- Ease of use in creating well designed emails with minimal effort. Templates set you up for success. - Highly customizable emails allow you to create the appearance of mass emails being tailored for the individual - Email metrics and data after each campaign are highly detailed and help inform for future campaigns. (open rate, click rate, unsubscribe rate, etc.)

Cons

- Price ramp up is steep and when you get off the free plan it can get very pricy - Doesn't integrate with CRMs (like HubSpot) well and data must be ported over. Doesn't always port over with their engagement history which complicates things. - Discourages the use of cold lists through their platform and freezes account if bounce/unsub rate is too high even if cold list complies with CAN-SPAM regulations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Great for small businesses

Reviewed 3 years ago

Our experience using Mailchimp has been nothing but positive. It allows us to create newsletters for all of our clients and send out important notices. No other alternative comes close to Mailchimp.

Pros

MailChimp offers a great suite of features for a range of businesses. We recently started using Mailchimp as an agency for our clients and the basic plan is more than enough for our clients needs. It allows us to freely design our emails and use our company branding (something often paid for with other alternatives).

Cons

Sometimes the team did encounter some bugs and glitches e.g. using the drag and drop for elements and them not going to the location you drag them to.