Act! Pricing Plan & Cost Guide

Act!

The CRM you’ll want to use every day

3.69/5 (657 reviews)

Act! Pricing

Pricing model: Subscription

Free Trial: Available

Act! CRM Essentials: £15 / user / month (billed annually)
Act! CRM Standard : £25 / user / month (billed annually)
Act! CRM Expert : £40 / user / month (billed annually)

Competitors Pricing

Zoho CRM

Starting from: 20.00/month
Pricing model: Free, Subscription
Free Trial: Available

Caterease

Starting from: 35.00/month
Pricing model: Subscription
Free Trial: Available

Alchemer

Starting from: 49.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Commence

Starting from: 19.00/month
Pricing model: Subscription
Free Trial: Available

SurveyMonkey

Starting from: 25.00/month
Pricing model: Free, Subscription
Free Trial: Available

Act! Pricing Reviews

Pros

  • I loved the software because of its user friendly platform and versatility. It allowed me to take great notes and individualize my conversations / emails with my clients.Rhonda E.Read the full review
  • It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing.Paul B.Read the full review
  • ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.David O.Read the full review

Cons

  • Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response.Denise R.Read the full review
  • The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.Paul B.Read the full review
  • Since being taken over by Swiftpage, it has lost its credibility and support of small businesses due to its inability to integrate with existing Sage accounting software.David H.Read the full review
77%
recommended this to a friend or a colleague

25 reviewers had the following to say about Act!'s pricing:

Ralph R.

15 years ago it was great. Now it just sucks. Mobile and online is the worst ever.

Used daily for 2+ years
Reviewed 2020-10-28
Review Source: Software Advice

Higher prices every year, less flexibility, and horrible email platform , mobile, and app... I feel like they quit trying to get better and some issues like the email, they just never fixed...

Pros
It was cheap and somewhat easy back in the day

Cons
They did not grow with the times. The emailing platform really couldn't get worse. The app, and the online cloud was horrible for the 4-5 years we tried it. We suck with the desktop version and will multiple add-ons, it wasn't bad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Tanya Y.

Over 1 year of constant problems with Act!

Reviewed 2015-03-01
Review Source: Software Advice

Pros
It's cheap. That's the only benefit. But you get no value if it does not work.

Cons
The online version is full of bugs. It just does not work. My team spends about 20% of their work day on the phone with Act!'s tech support and gets no results.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Matthew L.

Functional but Archaic

Used daily for less than 6 months
Reviewed 2016-10-13
Review Source: Software Advice

As a small firm, we have been using ACT! for many years. This product is easy to use. Also it can be customized to fit each individuals needs. The search function in ACT is very precise. The only problem with ACT is that it's very manual and archaic. Unfortunately, I find that we waist a lot of time entering data into act. I wish ACT could parse information from resumes and other documents so that we can fulfill our data entry tasks more efficiently. If your company is one that rely's on numbers and production I would not recommend this product. If your company can operate at lower speeds then I would recommend act. It's cheap, reliable and fulfills all the basic functions an ATS should.

Pros
Price Customization

Cons
Manual entry

Rating breakdown

Ease of use
Features

Likelihood to recommend: 4/10

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MARIOLA M.

How Act! Measures

Used weekly for 6-12 months
Reviewed 2021-07-19
Review Source: Capterra

I really enjoyed the software and features this product has plus it saved us a bundle on overages that we would of wasted with any other product like this.

Pros
The whole package is easy to use and guidance is there if one needs any at any point in time. It's cheap and yet strong software.

Cons
Some of the features that might be needed are not there to use and it might cost more to find the certain features that should be available with this type of item.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Michele R.

Act is a fine CRM

Used weekly for 6-12 months
Reviewed 2019-05-24
Review Source: Capterra

Pros
The price offered by Act is quite low compared to the majority of the CRM tools available in the market

Cons
Act is sometimes slow when loading pages

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Richard C.

Users like it but it's a support nightmare

Used occasionally for 2+ years
Reviewed 2020-08-07
Review Source: Capterra

When the application works as it should it is great but it inevitably leads to problems that rarely get resolved by the vendor. Phone support is based in India and we get the feeling they don't want to talk to us when we call. We've had support hang up the phone when they can't give a solution, I've experienced this first hand on more than 2 occasions.

Pros
It's cheap and easy to setup and then it only goes downhill from there.

Cons
The application is a technical support persons worst nightmare. This application seems to have fallen apart for the past 5 years or so. Each release we upgrade to introduces countless bugs which are never addressed by the developers. If you are at all interested in the product, I highly recommend you visit their community support forums https://community.act.com/. Pages and pages of issues that never end up being addressed. I feel like Act is trying to force all of it's users to their cloud version and the client/server side setup is now an after thought.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Johanna C.

Act is very easy to use!

Used daily for 6-12 months
Reviewed 2018-03-21
Review Source: Software Advice

Definitely worth the money.

Pros
Very easy to use. Very easy to connect to outlook and gmail. I like all the features you get with Act! with one low price. Very easy to customize. If you dont want all the bells and whistles you dont have to use them. I like the fact I can have multiple databases for one low price.

Cons
Act can be slow at times but if you have enough RAM it seems to work just fine. There really isnt much I do not like about the product. I have been using it for twenty years.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Randy P.

Reviewed 2013-08-27
Review Source: Software Advice

I have been using ACT! since way back, since maybe version 6 I think, it's been so long. I've always liked the product and the low pricing made it affordable to use in my small business. Now Swiftpage bought ACT! and things have changed with ver. 16. Customers who were loyal to Sage deserved better.

Rating breakdown

Ease of use
Features
Customer support

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Emma I.

Still the best value for money CRM for small-medium businesses

Reviewed 2015-01-21
Review Source: Software Advice

Pros
It's intuitive and very flexible. We were able to set it up to record elements of data that are of specific interest to us. The configuration was easy and powerful, with lots of behavioural management options, and we can control exactly what our users see. I haven't dealt directly with the publisher but through one of their resellers.

Cons
The initial software purchase is a great value, but upgrades can be expensive (50% of license cost) if you're not on a support contract.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

I know it's basic...

Used monthly for 6-12 months
Reviewed 2018-08-27
Review Source: Capterra

I try to track customers, but I could do better, I think.

Pros
There is a basic and cheap version. With this version, I can do basic actions and this is good.

Cons
But... I would have more type or search, like birthday date o other. Sometimes it takes time to record everything.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Mantas V.

Desktop Act user

Used weekly for 1-2 years
Reviewed 2021-02-11
Review Source: Capterra

Moved from desktop version to online, very happy with them having same interface as desktop version

Pros
Very user friendly, everything is on one window and even new user can understand mostly everything, recommend

Cons
Quite expensive if you use desktop version as it is assigned price per user, therefore can be very expensive for larger entities compared to other products

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Barry M.

I have been trying to use this for about 2 years

Reviewed 2015-06-08
Review Source: Software Advice

Pros
Not much. It's a memory hog and a slow product that needs constant support.

Cons
Unless you buy the Gold Support plan, there's no way can you keep this product going. Run for your life. Salesforce is actually cheaper vs the additional cost of the Support Plan and constant issues. This product has probably run its course.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Alan G.

Great Product but Lacking Support!

Used occasionally for 2+ years
Reviewed 2018-03-21
Review Source: Software Advice

Cost of getting support from Act Consultants is very expensive.

Pros
Great management tool! It keeps you on track!

Cons
Act seems to lose "sync" with Microsoft Outlook so your emails do not jump into the customers history file, and when you make a manual history note, it does not record it. Some days the history note will be there from the day before, but often not.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

CRM that was good but not anymore

Used daily for 2+ years
Reviewed 2018-02-20
Review Source: Capterra

Pros
We used Act! for almost 10 years and I can say the interface is user friendly and can be customized to fit the needs of a company

Cons
Act! didn't improve enough since we started using it and the cost is now too high for the features offered. You can find better for cheaper now. 3rd party integration is really painful and when we were ready to move to another CRM, it was a very complicated procedure.

Response from Swiftpage


Hi there,

Thanks for the feedback! Glad to hear you're able to make the most of the flexible customisation that Act! offers.

Sorry to hear that you've had problems with 3rd party integration - as this is a feature of Act! that we're particularly proud of.

If there's anything we can do to change your opinion, we'd love to help.

Jon,
Act! Social Media Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Wesley W.

Awesome integration with other apps.

Used daily for 2+ years
Reviewed 2018-05-22
Review Source: Capterra

Pros
I'm able to integrate with MS Outlook, and sync within my Ipad and Google phone. Your costumer support is awesome with it's followup and addressing and any issues I may have. Deserves more than 5 stars!

Cons
Software pricing is becoming an issue as less expensive models are out there that competes with Act. Need to consider reduction pricing for those loyal customers like myself since 2006. Needs to come up with a better less tedious way of merging contact duplicates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Richard R.

Act! Intensive CRM, Expensive

Used occasionally for 2+ years
Reviewed 2019-04-04
Review Source: Capterra

Overly thorough.

Pros
Effectively kept all information secure.

Cons
Very expensive, upgrades at an additional cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Review for Act!

Used occasionally for less than 6 months
Reviewed 2018-11-25
Review Source: Capterra

Pros
-An ordinary database platform which has a solution to various sales related challenges.

Cons
It lacks practicality and customer support is horrible. Expensive when comes to value for money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Todd L.

Good bang for your buck

Used weekly for 6-12 months
Reviewed 2018-08-30
Review Source: Capterra

I am considering upgrading, but for the meantime I am able to put my users in an online database for low cost.

Pros
The software is low cost monthly, and allows you to create a database of users and put them in groups. It's better than a spread sheet. For what you pay, it's good.

Cons
Not that great for searching, limited in scope, notes aren't that great, but it's very low cost too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Volker B.

Act! is not up to date anymore

Used occasionally for 2+ years
Reviewed 2018-11-19
Review Source: Capterra

Used Act! In my day-to-day work but it was apparently a stone age product in a dead-end development.

Pros
Once the user has understood the quirks about Act! it is possible to do fast work with it. With the lack of customising the cheap prize tag remains as the biggest virtue.

Cons
It is old-fashioned, thick client based, non-customisable, and it doesn't look to sleek, either.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Emerson R.

Full Customization

Used occasionally for 2+ years
Reviewed 2018-04-16
Review Source: Software Advice

Expensive but if you can afford it, the custom software is a great business tool for dealing with customers across multiple departments within a company.

Pros
When we first started using this program, there was a rep. from Act who went around to each department and made specific profiles for each department that allowed us to see the information we use on a regular basis. The lady worked with us for over a month to get everything set up like we wanted. Now each department can access all the information in Act but the information is tailored to accounting, or warranty or reception, etc.

Cons
It took a very long time and lots of revisions to get the program set up for our needs. Thankfully the ACT rep was patient and worked with us until we had what we needed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jason B.

You get what you pay for.

Used daily for less than 6 months
Reviewed 2018-07-17
Review Source: Software Advice

Pros
Act! is less expensive then other similar products like salesforce. It provides some level of CRM software that may work for certain companies

Cons
The software is out dated and needs a significant refresh. Competitors cost more because they are worth more in this case.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Patricia G.

ACT

Used monthly for 2+ years
Reviewed 2018-09-13
Review Source: Software Advice

Pros
It is very simple to use and everything is in the same place. I can write emails, letters, track correspondence and history.

Cons
Expensive to update. My company was not able to afford to update it every year so we have a very old version.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Amazing software

Used daily for 2+ years
Reviewed 2018-09-12
Review Source: Capterra

The fact that I can track all e-mails from my clients within ACT.

Pros
I have been using this software since it first came out known as Contact Software. I have been through every version so you know that I like it. The interface with Word works beautifully.

Cons
I mind the high pricing. In today's market with other competition this product should be priced better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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John I.

Reviewed 2013-11-06
Review Source: Software Advice

I purchased Act! 2013 and the gold support package in August 2013. I have to say the basic software is just ok - even considering the low cost. The preconfigured reports are not very useful or configurable, and customization is very expensive. The gold support service is ok but wait times are very long: 30 minutes or much longer. I cannot recommend this software for professional sales persons.

Rating breakdown

Ease of use
Features
Customer support

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Richard D.

I am new to the software and allowing 1 year before I make our final judgment.

Used daily for less than 6 months
Reviewed 2018-05-15
Review Source: Capterra

First The compay which I purchsed it from does not wast my time with a lot of dumb questionaires. Second the Tec. people I have worked with are really great.

Pros
Ease of use. Fast learning curve. It seeems to work all the time. Reliability. The fact the there are not of Time wasting Questionaires. Reasonable Pricing

Cons
Market promotions that offer upgrades in customer support after we purchase it. It's not the cost and another thing in the promotion it was stated that if we paid an upgrade fee we would get domestic support rather than off-shore. So far the off-shore has been terriffic. What 20 something more that copy. I did not like it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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