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Blueshift Logo

Blueshift

SmartHub CDP turns data into relevant customer experiences.

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(2)

Blueshift Features

Features Summary

Functionality

4.7

/5

6

Total features

68

7 categories

Blueshift features

AB Testing
Abandoned Cart Saver
Activity Dashboard
Alerts/Notifications
App Notifications
Auto-Responders
Behavior Tracking
Behavioral Analytics

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.7

/5

6

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

68

Unique features

  • Image Library

  • Multi-Channel Marketing

  • Coupons

  • Email Campaign Management

Functionality

4.3

/5

2.5K

Price starts from

15

Per month

visit website

Total Features

160

Features in Common

22

Unique features

  • Code-free Development

  • Donor Management

  • Cataloging/Categorization

  • Activity Tracking

Functionality

4.5

/5

354

Price starts from

10

/user

Per month

visit website

Total Features

63

Features in Common

15

Unique features

  • For Sales Teams/Organizations

  • Mobile Access

  • Task Scheduling

  • Customizable Templates

Common Blueshift comparisons

Blueshift logo
Maropost logo
BlueshiftvsMaropost
Blueshift logo
MoEngage logo
BlueshiftvsMoEngage

Reviewers who mentioned features said:

CK
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Chris K.

Verified reviewer

Financial Services, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Reviewed 4 years ago

personalization at scale, omni channel marketing, dynamic customer experiences

Pros

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

AR
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Anonymous Reviewer

Verified reviewer

Financial Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Super versatile, user-friendly platform that proves to be a great marketing tool

Reviewed 4 years ago

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

DP
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Darshit P.

Verified reviewer

Financial Services, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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CDP with Intelligence

Reviewed 4 years ago

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros

Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good Marketing Automation Tool

Reviewed 3 months ago
Pros

Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.

Cons

By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

CC
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Cat C.

Verified reviewer

Financial Services, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Customer Data Platform

Reviewed 4 years ago

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

AG
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Abhishek G.

Verified reviewer

Financial Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Blueshift Review

Reviewed 4 years ago
Pros

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons

The reporting can be a little better and the platform is a little buggy at times.