Blueshift Features

Blueshift

SmartHub CDP turns data into relevant customer experiences.

4.4/5 (5 reviews)

Blueshift Feature Summary

  • Abandoned Cart Saver
  • Behavioral Analytics
  • Behavioral Targeting
  • Channel Attribution
  • Chatbot
  • Contextual Targeting
  • Coupons
  • Customer Profiles
  • Customizable Fields
  • Data Matching
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Experience Management
  • For eCommerce
  • GDPR Compliance
  • Interaction Tracking
  • Location-Based Marketing
  • Machine Learning
  • Marketing Automation Integration
  • Mobile App
  • Mobile Optimized Emails
  • Personalization
  • Process/Workflow Automation
  • Push Notifications
  • Recommendation Engine
  • Reporting/Analytics
  • Segmentation
  • Text Messaging
  • WYSIWYG Email Editor
  • Website Personalization

Competitor Feature Comparison

A/B Testing
API
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Segmentation
Channel Management
Compliance Management
Contact Database
Custom Fields
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Email Integration
Email Marketing Management
Email Notifications
Email Tracking
Event Triggered Actions
Image Library
Mailing List Management
Mobile Integration
Multi-Campaign
Predictive Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Visit WebsiteCompare App
A/B Testing
API
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Segmentation
Channel Management
Compliance Management
Contact Database
Custom Fields
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Email Integration
Email Marketing Management
Email Notifications
Email Tracking
Event Triggered Actions
Image Library
Mailing List Management
Mobile Integration
Multi-Campaign
Predictive Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Visit WebsiteCompare App
A/B Testing
API
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Segmentation
Channel Management
Compliance Management
Contact Database
Custom Fields
Custom Landing Pages
Customer Segmentation
Drag & Drop Interface
Email Integration
Email Marketing Management
Email Notifications
Email Tracking
Event Triggered Actions
Image Library
Mailing List Management
Mobile Integration
Multi-Campaign
Predictive Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Subscription Management
Template Management
Third Party Integration
WYSIWYG Editor
Visit WebsiteCompare App

Blueshift Feature Reviews

5 reviewers had the following to say about Blueshift's features:

Darshit Parekh

CDP with Intelligence

2019-05-21

It is evident when we integrate customer interaction events into the platform.

Pros

Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons

Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Kachel

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

2019-05-31

personalization at scale, omni channel marketing, dynamic customer experiences

Pros

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users.

Cons

But in an ideal world, I do with the customer level reporting was more more robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 501-1000 employees)

Super versatile, user-friendly platform that proves to be a great marketing tool

2019-05-21

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing.

Pros

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek Gudihal

Blueshift Review

2019-05-22

Pros

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons

The reporting can be a little better and the platform is a little buggy at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Cat Covert

Great Customer Data Platform

2019-05-21

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros

It is easy to make changes to templates.

Cons

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more