BookingBug Pricing, Features, Reviews & Comparison of Alternatives


Simple, secure & seamless online booking for all businesses

3.06/5 (17 reviews)

BookingBug overview

What is BookingBug?

BookingBug is a multi-channel online scheduling and appointment system that enables organizations to market and sell their services through multiple channels, spanning online, mobile, in-branch and call-centre. BookingBug has been built from the ground up to work for all businesses types, with clients spanning from sole traders all the way through to governments and enterprises, across the UK, Europe, US and beyond.

Whether scheduling bookings by the hour, day or week, running events, classes or courses, BookingBug provides the tools to simply and securely manage multi-channel bookings from end-to-end. BookingBug is an online booking solution for various industries including sports and fitness, hire and rental, classes and events, services and trade, health and beauty, and more.

BookingBug also offers a range of add-on features to help businesses manage and retain existing customers, attract new ones, run marketing campaigns and promotions and analyze and use data effectively. BookingBug is a fully flexible, customizable platform that offers full API integration with other technologies, platforms, systems and processes.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia

Supported languages

BookingBug screenshot: Booking and customer data is automatically populated against the correct customer record allowing associates to manage day-to-day calendars from within SalesforceAn Introductory Tour of BookingBug for EnterpriseBookingBug screenshot: Simplify complicated scheduling experiences BookingBug screenshot: Allow customers to book appointments onlineBookingBug screenshot: Events and courses can be configured to cope with fluctuating demandBookingBug screenshot: Automated workflow management drives smarter queuingBookingBug screenshot: Outlook integration for dynamic appointment updatesBookingBug screenshot: BookingBug's booking dashboard BookingBug screenshot: View all upcoming meetings BookingBug screenshot: View meetings via the BookingBug mobile appBookingBug screenshot: A customer example of the booking calendarBookingBug screenshot: A customer widget exampleBookingBug screenshot: A customer widget exampleBookingBug screenshot: A customer widget exampleBookingBug screenshot: A customer widget example

BookingBug user reviews

Value for money
Ease of use
Customer support
Chris Harris

Easy to use and great features booking platform

Used weekly for 2+ years
Reviewed 2018-11-01
Review Source: Capterra

excellent software at a low monthly price, would like to see more regular updates

How easy it is to setup and control the system

The online booking widget is not responsive and therefore the guest booking system is not as good as it could be

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Dean You Lee

Sophisticated, very customisable standard emails with reasonable support

Reviewed 2015-11-18
Review Source: Capterra

I have been using booking bug for the past 18 months to manage 6 mobile laser tag teams for a birthday party business. I have found the system quite easy to use to start off, and it has sufficient flexibility such that now all my emails (for confirmations, cancellations, payment reminders, follow up emails for reviews etc) are all fully customised and automated. The software allows each product or service to have its own set of questions, some of which can adjust pricing on the service - really great to give clients clear bookings of the exact options they have chosen along with pricing for the option and a total price. The system has many different e payment options (paypal, banks etc) and links into Xero. It also allows resources to be booked separately to staff. It differentiates between normal bookings and events - we use the events section for online bookings for school fetes. So there is a full online booking capability, which can be used as a widget in my website. I only take online bookings for school fetes, but the system can also take bookings for all services. It has waitlists, scheduled times etc - list is quite comprehensive. So I am pretty happy with the system. There are a few issues that could be improved. 1. The system doesn't have an option for mobile services - mainly fixed address businesses. 2. The customisation of standard emails is really good, but there is no test mode 3. Sometimes the software development process can be a bit irritating - e.g. a feature to send payment reminders to clients was recently "tightened" so that only systems configured for online payments could use the payment reminder feature (irritating because I don't take online payments) Generally I have found the email support to be quite acceptable (tho there is variation between different staff), with issues acknowledged and addressed - often there is something in the system that I needed to know about in order to get an outcome. Other times, the staff have been clear that system cannot do what I wanted, but have been happy to forward the idea to development. And I have been pleasantly surprised when the ideas were actually implemented (tho this can take quite a while!). But overall, its a pretty good system that still meets most of my business needs, so I would recommend this product.

Rating breakdown

Ease of use
Customer support

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Anna Johnston

Glitchy and terrible customer service

Used daily for 1-2 years
Reviewed 2018-11-28
Review Source: Capterra

Quick to set up. This box needs me to put in more text to meet minimum characters but don't have any more good points. We are now transferring our clients to a different booking software to avoid the problems.

It doesn't have the functionality that they state, and when things go wrong the customer service is terrible.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Great customer service!

Used daily for 6-12 months
Reviewed 2018-03-13
Review Source: Capterra

Ease of business administration

Customer service and care for the client is top notch! Versatile for many different fields of business.

Product is a little complicated to use, it has quite a steep learning curve at the beginning but is well worth it!

Response from BookingBug

Thank you for the review. We are delighted that the software is adding value to your business. We¿d love to delve a little more into the detail of the cons you¿ve highlighted so we can look to simplify in the future. If you¿d be interested in taking part please email Thanks.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Brittany G.

2+ years of pain and loss of revenue...

Used daily for 2+ years
Reviewed 2016-09-14
Review Source: Capterra

The absolute worst system I have worked with! So not intuitive, customers were always calling me because it is very glitchy and has constant problems. Customer service is the worst and they never fixed the problems I contacted them about repeatedly. Their system says it does things that don't actually work, so I lost money and it didn't end up saving me time.

It was the only booking system at the time that did specific things I needed for my business but it was never easy or intuitive.

Very unfriendly system all around both on the backside and customer side.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 1/10

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BookingBug pricing

Starting from
Pricing options
Free trial
View Pricing Plans

BookingBug serves even the smallest business whilst offering all of the power and flexibility required by larger businesses. BookingBug offers a range of pricing plans that start at just $19.95 / month. An enterprise plan is available for those looking for a system which is more tailored to their requirements.

All plans come with a free 14 day trial.

BookingBug features

Automatic Notifications
Calendar Management
Customizable Branding
Electronic Payments
Email Integration
Real Time Data
Third Party Integration

Activity Dashboard (296 other apps)
Activity Tracking (202 other apps)
Contact Management (169 other apps)
Custom Fields (164 other apps)
Customer Database (202 other apps)
Customizable Reporting (189 other apps)
Customizable Templates (213 other apps)
Data Import/Export (228 other apps)
Reporting & Statistics (318 other apps)
Social Media Integration (201 other apps)
Surveys & Feedback (183 other apps)

Videos and tutorials

Additional information for BookingBug

Key features of BookingBug

  • Take bookings direct from the business website
  • Take deposits and payments direct from the website
  • Customizable and embeddable booking widget
  • Automated email and SMS reminders
  • Data analysis and reporting tools
  • Marketing and promotional tools
  • Venue locator tools
  • Gift certificates and daily deals
  • iPhone and Android apps
  • Integration with multiple payment providers
  • 'Book Now' button for websites
  • Calendar sync for Outlook, iCal and Google
  • Facebook booking application
  • Range of support methods
  • Appointment scheduling
  • Configurable events
  • PCI compliance
  • Queue management
  • Multi-location
  • Routing and interaction management
  • 24/7 monitoring
  • ISO-accredited security
  • Embedded CRM
  • Third party CRM integration
  • Real-time management
  • Omnichannel scheduling
  • Multiple user journeys in a single environment
  • Customizable pricing options
  • Fully branded tickets for events
  • White labeled solution
  • Availability management
  • Event bookings for different membership types
  • Give members exclusive access to events and courses
  • Performance and service level analysis
  • Real-time queue tracking
  • Blend queues with scheduled appointments
  • Automated workflow management
  • Alert notifications
  • REST APIs, Javascript SDK and Widget Designer
View All Features


Taking bookings directly from the business website means customers do not have to leave the website to make a transaction, resulting in a quick purchasing journey.

BookingBug supports a variety of popular payment providers, allowing users to take payments and deposits online, reduce no shows, and allows customers to securely complete their purchase.

Customizable widgets ensure that the whole booking process seamlessly integrates with the rest of the organization's website and brand.

BookingBug is simple to set up and manage, even for those who consider working with technology as not one of their strong points.

With BookingBug's automated email and SMS reminders, organizations can solidify their relationship with customers, reduce admin and gain feedback to ensure repeat bookings.

BookingBug integrates with a range of platforms, such as payment providers like PayPal and Sage Pay to manage finance and accounts, and MailChimp to run marketing campaigns.

With BookingBug's reporting tools users can analyze booking, customer and business data to get a detailed picture of how the business is doing on a daily, weekly or monthly basis.

The mobile app for iOS and Android allows users to manage their business and its bookings from any device on the go, 24 hours a day.