Content Personalization with Measurable Results
Our experience with real-time content personalization for our website had been historically poor to the point that from a marketing/sales perspective, we had almost given up our efforts entirely. With past solutions, we couldn't measure results in any sort of meaningful way and therefore couldn't determine if content personalization "worked" for us. A colleague of mine suggested BrightInfo and we were immediately drawn to the solution for two reasons: 1) The free trial offer 2) The ability to A/B test our conversions with/without BrightInfo During the trial period, we realized a 200% increase in conversions without spending a dime, and we made our content/inbound marketing teams extremely happy. In short, we always suspected that serving relevant content to our website visitors at the right time would be valuable, but BrightInfo was the first solution we worked with that could prove it.
Ease of use, ability to launch & then ramp extremely quickly, ability to A/B test
We're in month 4 and haven't yet experienced any.
BrightInfo produces measurable results.
We've tried several solutions over the past 18 months and none proved out ROI like BrightInfo.
Inbound website visitor conversions.
Inbound marketing lead volume has increased 200%.
Anywhere from 10X - 25X our monthly spend over our first 4 months.
We'd recommend BrighInfo to any organization interested in real-time content personalization. Free trial & A/B testing make it easy to vet the solution with no risk.
Less than 6 months