C2CRM is extremely robust, yet flexible enough to be customized to fit our unique business needs. Our users are not tech-savvy, and are still able to navigate the system to enter or retrieve the information they need to track leads, manage sales activities, track products and provide support for our customers. We use the communication features extensively to send targeted information to one or many contacts in the form of either auto-generated form letters or product announcements. As a small business with limited resources offering 24/7 support, this has improved our ability to keep in touch with our customers both on the sales side as well as with product support. In using functionality included with C2CRM along with some customization, we are notified when customers register to download our products, then through a series of workflow enabled form letters, manage customer set up and authorization to download specific product types.
For us, the key to choosing and retaining a software product is in how well it is supported. We have never had an issue reaching and receiving assistance from the C2CRM support team. They are always professional, courteous and most of all, knowledgeable.
C2CRM has become so tightly integrated with our business process that we cannot imagine how we ever have managed without it.
There is really very little that we don't like about C2CRM. The only thing that comes to mind is the inability to do a mass delete, which can be both good and bad. We may not be able to quickly delete a list of items that we no longer need, but we also cannot quickly delete items that should NOT be deleted!