The platform is user friendly and provides good analytics. When used fully provides a wonderful marketing tool.
The staff and team are very professional and aim to please and get things done correctly the first time and are great about sharing ideas of what they feel will be the best way to tackle the project.
Lead generation and marketing automation are the two strong areas of Captavi platform and it does these with the best results.
The only complaint is that there are so many functions all over the place that it can be a little overwhelming and hard to find things sometimes.
I do not have an IT background so sometimes the technical aspects are a bit confusing for me.
More modules and tracking points should be introduced to get a 360 degree view of the marketing plan. Some missing features are of critical value.