All great relationships begin with understanding. Clicktools is a web-based application that offers a way for businesses to get inside the minds of their customers, with advanced surveys and feedback modules designed to increase understanding. Using Clicktools, businesses can create their own feedback programs that drive profits by gently encouraging existing customers to stay engaged and follow through on repeat purchases.
Clicktools is utilized by professionals in a wide variety of roles, including customer service, human resources, marketing, training, and sales. CRM admins can also use Clicktools to integrate feedback into their CRM systems, which provides businesses with wider access to critical context about customer experience. When businesses use Clicktools, they’re able to turn feedback into insights and transform written comments into informational trends.
A powerful set of software tools that gives businesses deeper insights based on the feedback they receive from customers, Clicktools is often deployed to run call center scripts, surveys, create landing pages, and drive event email campaigns. Organizations are able to generate their own complex surveys and forms, designed to capture contextually rich feedback and bolster their own brands, with Clicktools automating most aspects of feedback administration.
Surveys designed with Clicktools can be administered to customers via web, email, mobile SMS, IVR, or offline. The data collected through these surveys can be funneled into an organization’s CRM system for complete integration. Using advanced analytics and modeling, Clicktools is also able to generate insights for C-level executives based on real-time feedback. Clicktools is fully compliant with today’s security standards, sharpening the customer focus without putting a company’s data in jeopardy.
Rather than building on canned themes, Clicktools encourages its business users to generate their own custom surveys in a way that builds on the strength of their brands. Surveys are designed to include company logos and they can be setup with unique URLs.
When you create your survey, you can avoid wasting your customers’ time by pre-filling known information and maximizing personalization. This process uses logic to drive the survey experience, and it usually results in more surveys being completed by customers. Clicktools also lets you leverage flexible question types and page formatting when coming up with your unique survey designs.
When businesses use Clicktools, they open up the number of channels available to customers for providing feedback and responding to surveys. Customers can offer feedback via mobile, web, email, SMS, IVR, social, and even when their devices are offline. Surveys can also be translated into customers’ native languages to increase response rates.
To distribute a new survey via email, create an email template and follow the steps outlined in Clicktools’ Deployment Wizard. You can choose when your email should be sent out and select the source of the contacts. Filters may also be useful when you want to send a survey to a smaller subsection of your customers.
Popular automation feature within Clicktools de-emphasize the administrative role that’s needed when deploying surveys and forms. In particular, organizations can automatically identify dissatisfied customers with alerts meant to ensure immediate contact is made before those customers have time to post negative reviews elsewhere online.
Rather than analyzing the responses to your surveys on a question-by-question basis, you can use Question Analysis Charts to view details about the responses collected for any given question. Clicktools will also look at the information that’s been provided based on the question type. You can set targets for your responses and receive alerts based on your performance relative to those targets.
Clicktools has designed a streamlined reporting system with ad-hoc analysis to reveal customer-related issues and opportunities. Analytical tools like key driver analysis are available through Clicktools to ensure feedback programs are generating the highest possible ROI.
When you use Clicktools, you’re constantly transforming written feedback into meaningful information and extrapolating that information to come up with trends using text and sentiment analysis. Role-based reporting is useful for sharing the data that matters most with specific members of your organization, as well.
Clicktools centralizes customer feedback in CRM. To accomplish this, the platform offers deep integration with major CRM systems including Salesforce, SugarCRM, Oracle CRM On Demand, and Microsoft Dynamic.
Clicktools offers subscription pricing, with free trials for new users. Businesses should contact Clicktools directly for custom pricing information.