FiveStars Pricing, Features, Reviews & Comparison of Alternatives


Customer loyalty program software

4.13/5 (118 reviews)

FiveStars overview

FiveStars is a customer loyalty platform for small and medium-sized retailers that integrates with any point of sale system. Loyalty programs are administered through FiveStar's cloud platform feature AutoPilot. This feature acts as a marketing campaign management tool with customer segmentation, personalized and targeted campaigns, and campaign analysis and reporting. The app integrates with your point of sale, allowing customers to sign up to your rewards scheme at the time of checkout.

Once customers have signed up to your loyalty program, they are sent an automatic text requesting their emails and birthdays. From here, AutoPilot can launch five sets of automated marketing campaigns with messaging, offers, and timing associated with event triggers. Offers and promotions are sent to your customers via text or email and customers can claim their offers directly from these texts and emails. When a promotion or offer is claimed it is directly pushed to your point of sale system, meaning that the customer can go to the store, scan their card and redeem their promotion.


Pricing options
Free trial
Value for money
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Business size



United States, Canada

Supported languages


FiveStars reviews

Value for money
Ease of use
Customer support
alex Rangel

We been with five stars for over four years now. Minus a few quirks, we'd do it all over again!

Used daily for 2+ years
Reviewed 2018-07-17
Review Source: Capterra

I cannot stress how valuable a solid email list is. Combine that with selective marketing and Five Stars continues to strive for my business.It has been so long that I am really not sure but I think, the box doesn't even come with instructions. It's one of those things that really is that simple. When we first subscribed to the service I was like, what's up with the cost? I love being wrong, I was way wrong. This does the job of three employees and doesn't have "a family emergency" every Sunday. It gets down to the core of marketing. Gather your data base and learn from your customers. We really enjoy being able target specific emails or sms to your allocated groups. If someone hasn't been through your doors in a while. The dang computer sends them a sweet old "come back and see us message on it's own!" Come on!

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Landon Rowley

Software - lacking

Used daily for 1-2 years
Reviewed 2016-11-15
Review Source: Capterra

I want to be able to link to my POS system to automatically redeem points. I am not a fan of entering the rewards into two systems or having to manually enter it into the POS I would prefer it do it automatically or be able to click to redeem them and it syncs to the POS and eliminates the human error of entering the discount wrong. I also would like more options for sending out notifications to people. There are 6-8 template options but I would like a variety of more or the ability to create my own. I wish I could post more often as well; once a week sometimes isn't enough for our store. I don't like being restricted at being locked out so I can't push a promo for X days till it opens up again. It forces me to be more strategic hold all my cards for the big event/promo and if it flops than I can't do another push till it clears out... All in all helps to maintain loyal customers - it doesn't do much to bring in more people and extend your reach but does well and keeping our base. its ability to program and push promos to a wide base of people. I like using phone numbers to keep track of points cause then people don't loose them but it also makes you give away more discounts cause no points are lost. Its easy to sign up and people are more willing to participate in the rewards because it is so simple to do

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Pam Sc

Five Stars Loyalty simplified our loyalty program while improving our customer relations

Used daily for 1-2 years
Reviewed 2018-03-12
Review Source: Capterra

can't say that there is anything I don't like about the program. I was able to schedule announcements in advance which saved time. My customers appreciated not having to carry around a plastic or paper punch card. The tablets were easy to set up. Customers responded so well with the program. I am very happy we decided to use FiveStarsFiveStars not only helped create and maintain our loyalty program, but they also monitor customer interactions to turn a one time shopper in to a loyal customer. It is very user friendly. Customers use a tablet to enter their information and once they're in the system, we can reward them with coupons and incentives to come back to shop. FiveStars monitors how long a customer has been away from the store and allowed us to target certain messages to those customers who hadn't been in the store in a while. We were able to make our customer count stronger and created a sense of urgency with coupons and promotions. It was also beneficial that we could let customers know about upcoming events. I love that FiveStars wants you to be successful. They would call to check in and give useful advice and tips to continue to grow our business through the loyalty program.

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Amanda Rossell

Worth The Investment!

Used daily for 6-12 months
Reviewed 2016-11-03
Review Source: Capterra

As a family owned business, we know the importance of customer loyalty. FiveStars allows us to see what motivates our return customers, and to keep track of the customers who are less regular. The set-up was easy. As soon as we received our tablets, a Customer Service person walked us through step-by-step. The software is user friendly, so we were able to implement FiveStars immediately. Their marketing specialists have helped us establish effective rewards and promotions. Technical support has been great too! In addition to their support phone number, FiveStars also has chat and e-mail contacts, which means we can always get an answer to any question we may run into. Very user friendly software - Customer support is super! We run 5 registers at one time, and we are easily able to identify customers at the front counter. After a customer has been in once, we can call them by name as soon as they enter their phone number.

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Trey Rhodes

Excellent Loyalty Rewards Program for Small Businesses

Used daily for 6-12 months
Reviewed 2016-12-01
Review Source: Capterra

The pros: We are a large consignment clothing store and are fairly new to formal loyalty programs. The Fivestars program has been immensely popular and has definitely resulted in revenue increases. Out flash sales have transformed into buzz-worthy events where, before, they were hardly noticed. We strongly recommend Fivestars if you are looking into a rewards/loyalty program for your small biz. Retention has been very high as reward points/spiffs have become a valuable commodity for our shoppers. Now for the (minor) cons: There does not seem to be much crossover between our business and others that use Fivestars based upon our anecdotal eveidence. I wish it was more of a local movement. Maybe one day it will be. Also, as far as the technical underpinnings, the API should be exposed to worthy customers (or those willing to pay a modest fee) so that they might integrate it with lesser-known point-of-sale platforms or databases; the company essentially refuses to do this, even though it would benefit both parties. Also, the tablets provided are nice but not without the difficulties associated with wi-fi enabled Android devices. Sometimes they go haywire and we are shut down inexplicably. Let's hope hardware improvements come. ( i'd bet Apple iPads, for instance, would probably provide a huge boost to the overall system reliability.)See review.

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FiveStars features

API (299 other apps)
Activity Dashboard (166 other apps)
Activity Tracking (122 other apps)
Automatic Notifications (159 other apps)
Automatic Reminders (158 other apps)
CRM Integration (113 other apps)
Calendar Management (146 other apps)
Custom Fields (127 other apps)
Customer Database (118 other apps)
Customizable Branding (150 other apps)
Customizable Reporting (130 other apps)
Customizable Templates (130 other apps)
Data Import/Export (146 other apps)
Electronic Payments (113 other apps)
Email Integration (146 other apps)
Email Templates (108 other apps)
Mobile Integration (118 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (127 other apps)
Third Party Integration (163 other apps)

Additional information for FiveStars

Key features of FiveStars

  • Automatic coupon & discount distribution
  • Location-based, geo-targeted push notifications
  • Smart multi-channel message delivery
  • A/B testing, reminders, & SKU triggers
  • Customer segmentation tool
  • Event triggered alerts & special discounts
  • Automatic SMS and emails
  • POS integrations
  • Optimized marketing campaigns
  • Send birthday messages and rewards
  • Bonus point incentives
  • New customer campaigns
  • Business growth campaigns
  • At-risk campaigns
  • Lapsed customer campaigns
  • Campaign success reports
View All Features


Customer Segmentation: Add customers into "loyalty buckets" and send event-triggered messages such as in-store visits, customer birthdays, and specific purchases.

New Customer Campaigns: When a new customer signs up to your FiveStar loyalty program the app send them special offers to return within a specific time frame.

Business Growth Campaigns: FiveStar periodically sends special offers to returning customers to keep them coming back.

At-Risk Campaigns: FiveStar helps to engage at-risk customers befor eit is too late by running targeted campaigns.

Lapsed Customer Campaigns: FiveStar encourages customers who haven't visited your store in a long time to come back with special offers.

Customer Birthday Campaigns: FiveStar sends special birthday gift rewards 7 days before their birthday,