BenchmarkONE Pricing Plan & Cost Guide

BenchmarkONE

CRM & Marketing for small businesses and marketing agencies.

4.44/5 (151 reviews)

BenchmarkONE Pricing

Pricing model: Free, Subscription

Free Trial: Available

Plans for every budget. Check out our Free Forever plan: 500 contacts and 1,000 emails per month!

Paid plans starting at $39/month. Save when you choose semi-annual pricing.

View Pricing Plans Free Trial

Competitors Pricing

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Zoho CRM

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Free Trial: Available

YourMembership

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Free Trial: Available

Caterease

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Free Trial: Available

MemberClicks

Starting from: 238.00/month
Pricing model: Subscription

BenchmarkONE Pricing Reviews

Pros
  • Overall, a cool solution that is well worth its investment at a fraction of the price of competitors, and a friendly team to help navigate the first steps.Dominick G.Read the full review
  • Lindsey has been so great and patient while we are setting up our systems and processes. Her training is easy to follow and Hatchbuck has been very user friendly and easy to train our staff.Dana K.Read the full review
  • Excellent customer service and training - easy to use - great help features and video.Verified ReviewerRead the full review
Cons
  • It was frustrating to have to create new templates since the old ones were rendered useless.Susan B.Read the full review
  • I find it difficult to search for multiple individuals at an organization. The CRM is set up to organize mostly by contacts and not by accounts, which can be a bit difficult.Amber R.Read the full review
  • I thoroughly researched alternatives on the marketplace and when I chose hatchbuck, I was nervous the tools would be extremely limited. I'm glad that I couldn't have been more wrong.Michael D.Read the full review
94%
recommended this to a friend or a colleague

25 reviewers had the following to say about BenchmarkONE's pricing:

Shah Abdul Latif B.

Affordable solution for small Businesses

Used daily for less than 6 months
Reviewed 2018-03-22
Review Source: Software Advice

Pros
Quite User friendly. Drag and drop operations for email builder. Affordable price. Suitable CRM for small business.

Cons
Customer supports needs to be improved. Learning curve might get tricky but videos are available to get over it. No mobile app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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George G.

Hatchbuck is great for our needs

Reviewed 2015-09-10
Review Source: GetApp

Working for a small digital agency, I didn't have the budget to afford one of the mainstream CRMs with automation and a lot of the more affordable services didn't offer both a CRM and Marketing Automation that would be integratabtle. Hatchbuck has done just this. Marketing automation consisting of just the right amount of tools to get the job done and seamless CRM integration.

Pros
Attractive and intuitive user interface Good Price Attentive customer service Easy to use marketing automation tools with templates

Cons
Emails should have the option to be viewed in a browser window Tasks should be able to be created for email opens

Rating breakdown

Value for money
Ease of use
Customer support

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Peter P.

Hatchbuck hits a sweet spot

Used monthly for 2+ years
Reviewed 2020-02-06
Review Source: Capterra

Sales engagement and qualification

Pros
Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Cons
Not much. It hits the highlights and is affordable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Aubrey B.

Awesome Sauce

Reviewed 2015-05-29
Review Source: GetApp

I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on.

Pros
Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares

Cons
There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon!

Rating breakdown

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Adam M.

Really good value for your money

Used daily for 6-12 months
Reviewed 2017-04-17
Review Source: Software Advice

Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of tools to help you manager your pool of customers. The best feature of Hatchbuck are the email marketing tools. Although a little challenging to grasp at first, the build your own template tool is a great way to create content and get it out in front of your customers in a quick and professional manner.

Pros
For what you pay, you won't find a better CRM on the market. For those who are just stepping into the world of CRMs, Hatchbuck is a great place to start.

Cons
As with a lot of CRMs, the number of contacts can determine the price you pay. Hatchbuck is a great value for small businesses, but once your contact list starts to grow, the price jumps considerably, which might cause you to look at other CRMs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Excellent CRM for small company

Used daily for 2+ years
Reviewed 2019-12-05
Review Source: Capterra

Lead tracking, prioritization, campaigns, nurturing

Pros
I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

Cons
The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Michael D.

Value Makes it a No Brainer

Used daily for less than 6 months
Reviewed 2017-06-01
Review Source: Software Advice

I thoroughly researched alternatives on the marketplace and when I chose hatchbuck, I was nervous the tools would be extremely limited. I'm glad that I couldn't have been more wrong. The tools are of a quality and ease of use that will help any small business grow.

Pros
Easy to use, extremely low cost, helpful support, effective tools that provide infinite customization and solid trackability, couldn't be happier with my decision.

Cons
Some minuscule design flaws but only marginally affect convenience and certainly don't affect quality of campaigns themselves. For example, there is no easy way to set maximum contacts on home page to a larger number.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kate L.

Growing business with Hatchbuck for more than a year

Reviewed 2015-09-14
Review Source: GetApp

No other CRMs compare to Hatchbuck. The functionality and the price don't even come close!

Pros
Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters.

Cons
It's not mobile friendly and you can not CC someone via Hatchbuck.

Rating breakdown

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Shah T.

Great small business solution - Intuitive, feature-filled, clean interface

Used weekly for 1-2 years
Reviewed 2017-01-10
Review Source: Capterra

There are a lot of CMS platforms out there but this one is the one I've settled on because it has certain features that you need to pay a LOT extra for on larger platforms, such as click-tracking. The name is kinda weird and I don't believe it's the cheapest solution out there, after all, there are others that are free. However, Hatchbuck makes it possible to set up sales funnels with ease, and without complicating things. The onboarding process is relatively simple - you don't need a degree to wade through it all and their customer support team is super friendly. My only problem with Hatchbuck is that I don't use it more, which is my problem, not theirs. A great solution for small businesses that want powerful features without the hefty price tag of the CMS giants out there.

Pros
The interface, customer support and certain features that seem to integrate well with my sales process.

Cons
The price is a little high, especially if I want to add other users, like a VA to help me out, so I have avoided doing that and so not using is to its full potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Alex W.

An awesome and inexpensive marketing automation tool

Used weekly for 2+ years
Reviewed 2020-03-09
Review Source: Capterra

I use this for my firms marketing automation and it works great at a great price!

Pros
The marketing automation tool is constantly evolving to stay ahead of MA trends. Support is fantastic!

Cons
There is really nothing bad I can say about Hatchbuck

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Megan C.

B2B crm + marketing automation in one place

Used daily for 6-12 months
Reviewed 2017-06-02
Review Source: Software Advice

I've already recommended Hatchbuck to too many people in person.

Pros
The price is phenomenal for what you're getting in a single place. Other marketing automation tools cost /month and then you have to buy a CRM on top of that - HB makes it great to have everything in a single location. Their support is stellar and their feature set is really beautiful for SMBs.

Cons
They're still working through a lot of bugs. It can be frustrating sometimes, but they're still growing and improving so it balances out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jenna M.

Great CRM for Small Business

Used daily for 2+ years
Reviewed 2018-06-27
Review Source: Software Advice

Hatchbuck offers a tiered pricing plan, which is great for small businesses trying and starting a CRM program.

Pros
It's hard to beat the features and price of Hatchbuck. The program does well two features that a small business really needs: contact management and email marketing.

Cons
The CRM offerings are very basic. If you are looking for a ton of features with your CRM, then Hatchbuck may not be the best CRM for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Christoph K.

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Used daily for 6-12 months
Reviewed 2017-05-18
Review Source: Software Advice

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Pros
Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons
Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Karl H.

Outstanding Customer Support and Functionality You Can Use!

Used daily for less than 6 months
Reviewed 2016-12-07
Review Source: Capterra

Onboarding & Support I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured. This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform. Functionality & Ease of Use You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box. I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker. Price This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).

Pros
Simple to use, easy to configure, and can get to work and ROI fast. Scales easily with pricing not restricting records you put into it.

Cons
Some functionality you may be used to is not present, such as Outlook plugins.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Emily M.

Good tool for a small company, not practical for a large company.

Used daily for 6-12 months
Reviewed 2018-03-19
Review Source: Software Advice

Pros
This tool is great for a small company. It helps you to manage all your contacts. Customer service is also prompt and personal.

Cons
The pricing could be better. Also, some of the contact logic that we would like to have is not available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Brian S.

Hatchbuck Review

Used weekly for less than 6 months
Reviewed 2017-01-30
Review Source: Software Advice

The integration was simple and the features are user-friendly. Very easy to just pick up and start using without much instruction.

Pros
Being able to drag information off excel right into the platform.

Cons
It is a little too simple at this point. It could have more functionality for the price we are paying.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Robert D.

Hatchbuck

Used monthly for 6-12 months
Reviewed 2018-01-17
Review Source: Software Advice

Pros
Works well for marketing, helps to optimize SEO and sends information out on the web well. Customer service is great.

Cons
Would not recommend simply because of the price versus what you get in return. I will not continue to use this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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George G.

The happy lil' secret in the automated marketing world!

Used daily for 2+ years
Reviewed 2018-07-25
Review Source: Capterra

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Pros
Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons
A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Taylor H.

Flexible Enough to be Utilized in Most Marketing Plans

Used daily for 2+ years
Reviewed 2017-12-05
Review Source: Software Advice

Hatchbuck is a great software for both large and small companies. It is one of the only services I have found flexible enough to be tailored to my many clients.

Pros
The customer service is by far the greatest asset this software has. Hatchbuck is extremely customizable which is excellent when working with clients in many different industries but can present a challenge when deciding which categorizations and tag to use when building the system. Hatchbuck's customer service team is always on-call to help assist in any way necessary.

Cons
The pricing options and billing details aren't completely transparent. Often, I will have to reach out to my Hatchbuck rep to get details regarding plans or billings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Cheap and helps you do what's necessary for a small business

Used daily for less than 6 months
Reviewed 2018-01-23
Review Source: Capterra

Pros
The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too.

Cons
Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Undine M.

Hatchbuck is worth taking a close look at for your small business

Used daily for 6-12 months
Reviewed 2017-02-01
Review Source: Capterra

Our small business started using Hatchbuck in 2016 after using Highrise as our Client manager for many years. Hatchbuck has so much more to offer the small business. The best feature is the ability to create email campaigns tailored for unique audiences and buyers. This feature lets us easily communicate and follow-up with buyers for our services and differentiate them from our reader audience. The Hatchbuck staff was great at getting our team up to speed and is always there when we need them.

Pros
Great Value for the product

Cons
Sometimes you hit a bug in the system, but the Hatchbuck team loves feedback and keeps us informed of updates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jeff T.

Best bang for the buck in the CRM marketplace!

Used daily for 1-2 years
Reviewed 2016-12-07
Review Source: Capterra

As a long time user of other software, I can't believe how many capabilities come out of the box with Hatchbuck. It's easy to use, easy to configure and my users love the system!

Pros
ease of use and value

Cons
Could use some additional reporting capabilities and customizations really needs a native iPhone app or better functionality in a mobile browser.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Stacy G.

Marketing automation software for small businesses that is affordable

Reviewed 2014-09-16
Review Source: Software Advice

Pros
It's an affordable tool that provides valuable customer data and a great tool for nurturing leads.

Cons
It does require some time and commitment to learn, as any new program would, but as long as you're committed to it, it's invaluable.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Thomas L.

Featured Loaded CRM

Used daily for 6-12 months
Reviewed 2017-01-11
Review Source: Capterra

You get an amazing set of features on a kind of an ungly enviroment and on a medium price point. From email campaigns, notifications, tasks, to forms to tagging contacts, everything works smoothly. Integrates with zapier whick gives you lot's of things to play around and it also works great with wordpress too.

Pros
A good all in one solutions for a small-business CRM.

Cons
The UI and UX

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Becky S.

Hatchbuck is perfect for small businesses looking for growth without the expenses of SalesForce

Reviewed 2016-02-05
Review Source: Capterra

Hatchbuck has allowed us to combine our marketing and CRM into one easy-to-use tool. Staying in touch with our clients and prospects has never been easier. Perfect CRM/Marketing Automation for small businesses. Everything you need without the price tag of the big players with all the extras that small businesses don't typically use.

Rating breakdown

Ease of use
Customer support

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