Keap vs Act! Comparison

the campaign manager offers excellent features and control.

somewhere along the way, the software rules changed and my campaigns act differently than when I first created them

I think it is great that the software will recognise what my users do and act accordingly which means my system becomes automated and leaves me free to work on what I am best at.

The one problem with the software is that it is a beast of features and I can easily get lost in the minefield.

Simon, Thank you so much for the high marks and your valuable feedback! So glad to hear Keap is helping you in your business and gives you the freedom to do what you are best at! All the best, Paige, Social Media Specialist at Keap

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I really enjoy Infusionsoft for it's way to track a prospect or customer through tags, as well as the prebuilt campaigns that we use through the Technology Marketing Toolkit services. Infusionsoft overall is fun and a bit overwhelming when you first start using the software, but once you send a few campaigns it is very easy to navigate through to keep the marketing flowing.

There are 2 things I would change (or like to see revised) - performing mass updates to a campaign for multiple prospects so you don't have to do each one separately... sometimes when I have 30-50 to update, I find myself spending 10-15 minutes thumbing through the action sets to find the correct command and hoping it goes through. The other thing I would like to see added is a true pipeline to track leads so I don't have to use our ERP (Autotask) for that function. All I have found in Infusionsoft is an order placer but that is cumbersome and don't help me track leads correctly so I have to use Autotask and a custom spreadsheet I built.

Carrie, We love hearing this! Thanks for sharing your review. All the best, Paige, Social Media Specialist

Under-resourced teams, time and money are all too common in today's marketplace. This software allows for integrated online marketing, using ONE system. We use it for campaign reporting, to measure what is working and what is not working by source/channel, and deploy email campaigns. Measuring campaign interactions and sharing an activity with sales through text SMS, Outlook 2016 and Survey Monkey enables the sales team to act fast and have better more informed sales conversations.

I wish more integrations were out of the box, and not just custom APIs.

I like the SaaS approach to CRM, without the Salesforce pricing. Their implementation was a great help on building the campaigns initially.

First, they outsource their implementation to other marketing agencies, who act as partners. I didn't care for that. Then, implementation really only focused on the campaigns. We ended up doing everything else in house (contact imports, integrations with other software, process definitions, etc). We kept running into limitations with the software. We are a small B2B company, 33 employees, 1000 customers...

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Not sure. It has lots of functionality but most everything is clunky. Only comes with 99 custom fields and you can't modify the home screen. When you click around it always defaults you to a place you don't want to be. If you look up a contact it insists on defaulting you to first name and it has a nasty delay. So if you want to search by company you will start typing and then after the delay...

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It uses a flat database that is terrible for business to business. No primary fields or tags so if you add a company contact there is no way to tag or have company related field data updated to the new contact without expensive api coding from your website. They added linkedin, facebook and twitter years agobut didn't include the fields in the mass update section. What does this mean? When linkedin...

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