Insightly vs Act-On Comparison Chart

Summary
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Details
Top features
Typical customers
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Android
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User reviews
Value for money
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Users recommended to a colleague
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Reviews

Chris Kiersch

Awesome product backed up by the best support team in the industry!

2014-06-27

Pros

They listen to my needs, provide incredible support, and do what they say they are going to do.

Cons

I would like more insight to the development roadmap.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Act-On

Call the support department before you buy and see what that experience is like as an anonymous caller.

Source: Software Advice
Helpful?   Yes   No
Act-On Reviews
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Cloud marketing automation platform
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Anonymous
(Marketing and Advertising company, 1-10 employees)

A 2nd tier product in the race of Marketing Automation

2018-09-06

In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however.

Pros

Support team, the fact that Act-On is growing quickly

Cons

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Act-On Software


Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

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Cloud marketing automation platform
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Michael (Mike) Compeau

Verified Reviewer

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

2014-08-01

A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

Pros

Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

Cons

Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Source: GetApp
1 of 1 people found this review helpful
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Cloud marketing automation platform
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Robin DeLarm

Act-On helps me stay organized and save time.

2018-09-07

When Act-On is working smoothly, I am able to keep in contact with my prospects, to know what they are looking at and what interests them as well as to determine how I need to send communications to them. The insight that Act-On provides into the life of the leads is very helpful by allowing me to stay organized and save time.

Pros

With Act-On's Activity History, I am able to view a Timeline that helps to keep me organized so I know what I may still need to send and so that I have a good idea about whether or not my prospects are getting communications that they should. Sometimes, with email blasts emails may not get through an organization's spam filter, but using the Activity History and Timeline in Act-On and testing by sending things through Act-On Anywhere in Outlook help to determine who need to receive emails alternate ways.

Cons

Often times, maintenance and issues are not brought to our attention prior to us having issues with the software not working or causing issues with our campaigns. Having warnings in advance of when maintenance is being done or of possible known issues so that we can watch for them and be prepared would help a great deal.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Act-On Software


Hi Robin,
Thanks for taking the time to post a review. We really appreciate it. If you haven't already, I would encourage you to join the Act-On user Community. It's a great place to connect with fellow marketers, submit product enhancement and feature suggestions, as well as share best practices. https://community.act-on.com/ideation-home
Happy marketing!

Act-On Reviews
Act-On
Cloud marketing automation platform
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Anonymous
(Marketing and Advertising company, 1-10 employees)

All the features & exceptional service without overpaying

2019-01-08

I'm impressed overall with the Act-On team and I am a client advocate. I <3 AO!

Pros

It's very robust and provides connectors and performance in outbound social and email, scoring, competitive insights, just like it's competitors but without paying for a Farrarri.

Cons

Sometimes I find that I don't understand the handling of cases/issues I bring forward and I get a little frustrated and don't end up with solutions. Sometimes, that's bcs I didn't see an email but I sometimes don't get closure and I wish there was better communication about that aspect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Act-On Software


Thanks so much for posting a review. We love your enthusiasm and appreciate your feedback.!

Act-On Reviews
Act-On
Cloud marketing automation platform
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Carter Perez

2013-10-31

We'd outgrown the Salesforce.com email functionality and wanted more insight into what our email recipients were doing.

Rating breakdown

Ease of use
Features
Customer support
Source: Software Advice
Helpful?   Yes   No
Act-On Reviews
Act-On
Cloud marketing automation platform
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