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PathFactory Logo

PathFactory

Give your B2B buyers frictionless buying experiences

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(2)

PathFactory Features

Features Summary

Functionality

4.4

/5

5

Total features

23

6 categories

PathFactory features

Audience Targeting
Behavioral Analytics
Campaign Personalization
Categorization/Grouping
Contact Database
Content Library
Conversion Tracking
Customer Profiles

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behavior Tracking
CRM
Campaign Management

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

5

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

23

Unique features

  • Multi-Channel Campaigns

  • Behavioral Analytics

  • GDPR Compliance

  • Campaign Personalization

Functionality

4.2

/5

5.9K

Price starts from

0

/user

Per month

visit website

Total Features

205

Features in Common

12

Unique features

  • Search Marketing

  • Segmentation

  • Referral Tracking

  • Asset Lifecycle Management

Functionality

4.3

/5

3.6K

Price starts from

Free

learn more

Total Features

13

Features in Common

1

Unique features

  • Batch Communications

  • On-Demand Communications

  • Community Management

  • Interactive Content

Common PathFactory comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great product, great team

Reviewed 5 years ago
Pros

LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus...

Cons

There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Overall great product.

Reviewed 4 years ago

I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

Pros

I like how easy it is to use and all of the data you get with the tool.

Cons

Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Useful and user-friendly

Reviewed 3 years ago
Pros

This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Cons

At this point, there's honestly nothing that I can complain about.