PathFactory Features

PathFactory

Give your B2B buyers frictionless buying experiences

4.75/5 (4 reviews)

PathFactory Feature Summary

  • Aggregated engagement data
  • Asset progression rules
  • Conversion point determining
  • Drag-and-drop interface
  • Engagement metrics
  • Engagement threshold rules
  • Individual engagement
  • Lead records
  • Lead scoring
  • Lead segmentation
  • Microsite creation
  • Multiple asset promotion
  • Multiple content views
  • Personalized content experiences
  • Prospects set their own pace
  • Related content packages
  • Time-based form appearance
  • Timed content promotion

Competitor Feature Comparison

API
Activity Tracking
CRM Integration
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Profiling
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Drag & Drop Interface
Engagement Analytics
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Learn moreCompare App
API
Activity Tracking
CRM Integration
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Profiling
Customer Segmentation
Drag & Drop Interface
Engagement Analytics
Event Triggered Actions
Goal Setting / Tracking
Lead Generation
Lead Scoring
Multi-Channel Communication
Multi-Channel Marketing
Real Time Analytics
Third Party Integration
WYSIWYG Editor
Web Analytics
Visit WebsiteCompare App
API
Activity Tracking
CRM Integration
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Profiling
Customer Segmentation
Drag & Drop Interface
Engagement Analytics
Event Triggered Actions
Goal Setting / Tracking
Lead Generation
Lead Scoring
Multi-Channel Communication
Multi-Channel Marketing
Real Time Analytics
Third Party Integration
WYSIWYG Editor
Web Analytics
Learn moreCompare App

PathFactory Feature Reviews

4 reviewers had the following to say about PathFactory's features:

Anonymous
(Computer & Network Security company, 501-1000 employees)

Overall great product.

2019-01-11

We have increased our views of 3rd party analyst tremendously.

Pros

I like how easy it is to use and all of the data you get with the tool.

Cons

Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Loren Robeck

Verified Reviewer

Great product, great team

2018-03-14

Pros

This was a terrible experience that didn't let us measure anything about REAL engagement or interest.

Cons

There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
julia brocato

spin up microsites and custom content packs quickly and easily

2019-06-07

Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

Pros

The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory.

Cons

PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Badiu

Useful and user-friendly

2020-01-20

Pros

Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Cons

At this point, there's honestly nothing that I can complain about.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more