Passkey GroupMAX Pricing, Features, Reviews & Comparison of Alternatives

Passkey GroupMAX

Group reservation technology for the hospitality industry

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Passkey GroupMAX overview

Passkey GroupMAX automates the hotel reservation process for event and meeting planners coming from all manner of organizations, including Convention & Visitor Bureaus (CVBs), travel management companies, meeting management companies, corporations, hotels, resorts, and casinos. The hotel booking technology manages room bookings and hotel reservations for event and meeting attendees of events of any size. The system automates room list entry, pushes reservation details to external websites and hotel booking systems, and gives attendees online access to room reservation.

Passkey GroupMAX offers a customizable website that lets your attendees book hotel rooms for your events. Attendees can define their length of stay, access room upgrade options and book additional hotel services, such as spas, dining and local attractions. In addition, built-in email marketing tools let you send updates and important messages to your attendees.


Value for money
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Business size



United States, Canada

Supported languages

Passkey GroupMAX screenshot: Event list in Passkey GroupMAX

Passkey GroupMAX reviews

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Passkey GroupMAX pricing

Contact Lanyon for a quote.

Passkey GroupMAX features

API (356 other apps)
Activity Dashboard (214 other apps)
Activity Tracking (157 other apps)
Automatic Notifications (194 other apps)
CRM Integration (129 other apps)
Calendar Management (180 other apps)
Custom Fields (145 other apps)
Customer Database (150 other apps)
Customizable Branding (191 other apps)
Customizable Reporting (158 other apps)
Customizable Templates (165 other apps)
Data Import/Export (173 other apps)
Electronic Payments (130 other apps)
Email Integration (185 other apps)
Mobile Integration (128 other apps)
Real Time Data (128 other apps)
Reminders (183 other apps)
Reporting & Statistics (225 other apps)
Social Media Integration (162 other apps)
Third Party Integration (209 other apps)

Additional information for Passkey GroupMAX

Key features of Passkey GroupMAX

  • Customizable booking websites
  • Email marketing tools
  • Attendee room booking
  • Up-selling and marketing tools
  • Hotel reservation automation
  • Automated room list management
  • API
  • Real-time alerts & dashboard
  • Live hotel dashboard
  • Built-in social networking
  • Room & stay upgrades
  • Additional hotel services
  • Email smart alerts
  • Attendee enrollment
  • Hotels’ CRS or PMS system integration
  • 3rd party event registration system integration
View All Features


Create customizable websites that event attendees can use to reserve and book rooms with multiple stay and upgrade options.

Use built-in email marketing tools to contact your attendees and track communications.

Use up-selling and marketing tools to encourage attendees to upgrade hotel reservations and services, as well as to avail of local dining, spas and attractions.

Use the PCI-secure room list tool to automate the room list process, block hotel rooms and manage reservations.

Use the Passkey GroupMAX API to exchange data between GroupMax and hotel CRS systems and PMS systems.