What is Pxida?Pxida is a cloud-based customer experience solution which assists small to medium sized businesses with feedback analysis and survey creation. Its key features include analytics, trend analysis, multi-channel collection, response validation and customizable templates.
The application comes with a module which allows teams to create relevant questionnaires for multiple domains. Managers can use this system to gather data, track competitors and monitor customer satisfaction scores. Staff can use the text analytics word cloud to summarize customer comments and filter results by parameters such as date of response, gender, age, etc. The intent analysis tool lets team members calculate the probability of a customer’s return.
Pxida enables customer experience teams to deploy surveys via email, the business website, point of sale or mobile, and the reporting feature exports responses to Microsoft Excel and provides insights on customer perception. Marketing teams can use the system to respond to customer complaints, devise strategies for customer retention and conduct point of difference benchmarking with other brands.