Qualtrics CoreXM Features

Qualtrics CoreXM

Customer insights & brand research survey management tool

4.75/5 (337 reviews)

Qualtrics CoreXM Feature Summary

  • 100+ question types
  • 360 degree feedback
  • A/B testing
  • Activity monitoring
  • Ad hoc analysis
  • Ad hoc reporting
  • Advanced branching
  • Automated actions
  • Automatic notifications
  • Brand control
  • Brand management
  • Business analysis
  • CRM integration
  • Change management
  • Closed loop ticketing
  • Communication management
  • Concept testing
  • Customer analysis
  • Customer satisfaction & loyalty
  • Customer satisfaction surveys
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Customizable reporting
  • Data connectors
  • Data filtering
  • Data visualization
  • Drag & drop interface
  • Email surveys
  • Email triggers
  • Employee assessments
  • Employee engagement surveys
  • Employee exit interviews
  • Employee management
  • Feedback management
  • Forms management
  • Goal management
  • Goal setting / tracking
  • Graphical data presentation
  • Graphical user interface
  • HR management
  • IVR
  • Incident management
  • Lifecycle management
  • Market segmentation
  • Marketing research
  • Mobile surveys
  • Multi-channel communication
  • Multi-channel management
  • Multi-language
  • Multi-rater assessments
  • Multiple user accounts
  • Net promoter score
  • Offline access
  • Predictive intelligence
  • Prioritizing
  • Product management
  • QR codes
  • Randomization
  • Real time analytics
  • Real time data
  • Recruiting management
  • Reporting & statistics
  • Research suite
  • Role-based dashboards
  • Role-based permissions
  • SMS surveys
  • Scheduled reporting
  • Search functionality
  • Single sign on
  • Site intercept
  • Surveys & feedback
  • Testing management
  • Text highlighting
  • Training management
  • User experience
  • Voice of customer
  • Website feedback surveys
  • Widgets
  • Workflow management

Competitor Feature Comparison

360 Degree Feedback
A/B Testing
API
Action Management
Ad hoc Analysis
Ad hoc Reporting
Assessment Management
Automatic Notifications
Behavior Tracking
Benchmarking
Business Analysis
CRM Integration
Change Management
Communication Management
Custom Fields
Customer Experience Management
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Connectors
Data Filtering
Data Visualization
Drag & Drop Interface
Employee Management
Feedback Management
Forms Management
Goal Setting / Tracking
HR Management
IVR / Voice Recognition
Incident Management
Lifecycle Management
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Language
Multiple User Accounts
Offline Access
Predictive Analytics
Prioritizing
Question Branching
Question Library
Real Time Analytics
Real Time Data
Real Time Monitoring
Recruitment Management
Reporting & Statistics
Role-Based Permissions
Scheduled Reporting
Search Functionality
Sentiment Analysis
Single Sign On
Support Ticket Tracking
Survey Management
Surveys & Feedback
Training Management
Trend Analysis
Widgets
Workflow Management
Visit WebsiteCompare App
360 Degree Feedback
A/B Testing
API
Action Management
Ad hoc Analysis
Ad hoc Reporting
Assessment Management
Automatic Notifications
Behavior Tracking
Benchmarking
Business Analysis
CRM Integration
Change Management
Communication Management
Custom Fields
Customer Experience Management
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Connectors
Data Filtering
Data Visualization
Drag & Drop Interface
Employee Management
Feedback Management
Forms Management
Goal Setting / Tracking
HR Management
IVR / Voice Recognition
Incident Management
Lifecycle Management
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Language
Multiple User Accounts
Offline Access
Predictive Analytics
Prioritizing
Question Branching
Question Library
Real Time Analytics
Real Time Data
Real Time Monitoring
Recruitment Management
Reporting & Statistics
Role-Based Permissions
Scheduled Reporting
Search Functionality
Sentiment Analysis
Single Sign On
Support Ticket Tracking
Survey Management
Surveys & Feedback
Training Management
Trend Analysis
Widgets
Workflow Management
Visit WebsiteCompare App
360 Degree Feedback
A/B Testing
API
Action Management
Ad hoc Analysis
Ad hoc Reporting
Assessment Management
Automatic Notifications
Behavior Tracking
Benchmarking
Business Analysis
CRM Integration
Change Management
Communication Management
Custom Fields
Customer Experience Management
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Connectors
Data Filtering
Data Visualization
Drag & Drop Interface
Employee Management
Feedback Management
Forms Management
Goal Setting / Tracking
HR Management
IVR / Voice Recognition
Incident Management
Lifecycle Management
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Language
Multiple User Accounts
Offline Access
Predictive Analytics
Prioritizing
Question Branching
Question Library
Real Time Analytics
Real Time Data
Real Time Monitoring
Recruitment Management
Reporting & Statistics
Role-Based Permissions
Scheduled Reporting
Search Functionality
Sentiment Analysis
Single Sign On
Support Ticket Tracking
Survey Management
Surveys & Feedback
Training Management
Trend Analysis
Widgets
Workflow Management
Visit WebsiteCompare App

Mobile apps

iOS App


4 reviews

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


177 reviews

Qualtrics CoreXM Feature Reviews

25 reviewers had the following to say about Qualtrics CoreXM's features:

Anonymous
(Higher Education company, 201-500 employees)

Powerful enterprise-level research tool

2019-09-30

It is easy enough for non-technical staff to learn and deploy basic surveys yet powerful enough to allow for complex large scale data gathering by specialist teams.

Pros

The on-screen report customisation and display are extremely helpful and export to other statistical software means you can have full control.

Cons

It would be ideal if it had some integration into third-party tools to allow for greater integration out of the box.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Crystal Goh

Very intuitive, easy to customize and use, user friendly and best research tools

2017-06-08

Pros

Features & Functionality (many options available, easy to select & use) Printed Report (customization) Initial Report (Dashboard look & feel) Easy DIY Customization (look & feel, survey flow, report) Best Customer Support Ever!!

Cons

Signature & file upload (additional step require to download instead of usual downloading of raw data) Printed Report (unable to display all rows for text entry at times) Initial Report (not easy to customize, rooms for improvement as compare to Printed Report) Contact list (time consuming to upload data with other languages)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Virginia Moench

I've been using Qualtrics for over a year and all I can say is WOW!

2017-11-27

Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys).

Pros

The intuitive, user-friendly interface makes building surveys a breeze.

Cons

Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
lauren pring

Highly customizable

2019-06-05

Pros

I have been using Qualtrics for years, moved over from Baseline and before that Survey monkey.

Cons

It's not as customizable as I would personally want.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cheyenne Harden

Very simple to use. Makes report generating easy. Enjoy the features in cross tab and visuals.

2018-07-09

Reporting for our survey needs.

Pros

I can follow the steps of making a survey and gathering the data without help right away.

Cons

For example, I would like the option to use embedded data to set filters before responses are returned for automatic multiple report generation (separate the data based on each unique value in an embedded data field, not have to specify each unique value).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Chad Ian Peddie

Excellent Platform

2018-04-26

In this day and age, having mobile-friendly administration of data is key.

Pros

The analytics options for performing certain data manipulations in the system before exporting data makes developing reports a very quick process.

Cons

., add an embedded data survey block in survey flows), but is still odd.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kathleen Chaballa

Excellent experiences with Qualtrics!

2018-07-16

An easy to use system that not only collects data, but allows us to also create reports - both reports that we can export, and reports that we can share via link.

Pros

I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see.

Cons

We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 501-1000 employees)

Was able to setup Custom From email address effortlessly through Qualtrics technical support!

2018-01-09

The robustness and customization ability of ResearchSuite.

Pros

The ease and robustness of the functionality of Survey Design, in particular the features within Survey Options and Tools is very robust and allows you to customize specific to your needs.

Cons

My least favorite feature for the Qualtrics ResearchSuite platform would have to be the Reports tab, as it has limitations in terms of reporting formatting ability.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

amazing software!

2018-06-05

scripting wise, it is very "handy" , i dont need to have enough scripting skill to produce a survey! comparing to other tools, i consider this as an end to end tool, all in one tool

Pros

I like the library, very easy to use. seems like all info are there easy to navigate, don't need to export the data and run the analysis to another software

Cons

cannot apply weights in crosstab (data and analysis tab) cannot customize/adjust the label size in reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Qualtrics support are always on hand to share their expertise when you need it.

2017-12-06

all my research and reporting needs in one place and the integration with CRM

Pros

Research projects are easy to create and launch and the reporting and dashboards make sharing insight really easy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Peter Young

As survey software goes - this is the most complete!

2017-07-18

Real-time calculations and the ability to make changes on the fly to your survey.

Pros

Ther are many things I love about this piece of software, but the two that stand out are its research core and real-time online sampling.

Cons

A fairly steep learning curve for a novice or first-time research project manager.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

One of the best survey tool in the market

2018-02-10

Advanced survey functionalities

Pros

There is the possibility to track respondents and send reminders, through email invite.

Cons

Reporting functionality is ok, but could result most proficient to download raw data to build visualizations with other tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

Qualtrics is the iOS of the survey world in that it is beautiful, simple, intuitive, and powerful.

2018-04-24

Better data. Better reports.

Pros

I even had one support person goes as far as film themselves doing what I needed to do with my survey to make it work, which was so helpful because I'm a visual learner.

Cons

But for overall use, there isn't much I would change especially when you compare it to other survey platforms on the market.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nusrat Jahan

Qualtrics Research Core

2019-09-06

I would highly recommend this softwere to colleuges.

Pros

Qualtrics Research Core Is great softwere for survey and data.

Cons

The reporting and dashboard functionality are not good which create issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
kathy pierce

I've been using Qualtrics for custom surveys for the last 5 years and think it is an amazing tool!

2017-08-01

Pros

Easy to use for survey development, email blasts, and reminder notices.

Cons

I would like to see more survey completion status statistics such as survey duration, distribution of questions where respondents stopped taking the survey, etc

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Martin Overly

This software helps me tremendously with our university departmental data. I highly recommend it!

2018-03-15

Ease of use and good reporting.

Pros

It is intuitive. The data and analysis and reporting features are very helpful and easy to use.

Cons

As much as I like new features that are rolled out regularly, it is nearly always an additional cost and very costly at that. I see cool things and then realize that it is going to take a big meeting with our university to even consider the huge cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Bowns

A Great academic resource

2018-11-14

Qualtrics allows the university to integrate surveys into the student and employee experience to gather much needed feedback.

Pros

Qualtrics research core puts the ability to write great web based surveys in the hands of clients, students, and faculty.

Cons

The inability to get a single response from the API. There is no way to manage your employee surveys from an administrative perspective.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael Neufeld

Qualtrics has made it possible to do what it once took a team of 5 people to undertake.

2018-03-12

Time and clear analytics

Pros

The power of it's reporting, and the ability to track survey responses.

Cons

I've struggled with importing contact lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joseph Dykes

Great customer and product support.

2019-01-25

Allows us to conduct two major surveys and easily compile the data and reports.

Pros

Ease of use in survey creation and data options.

Cons

There research product is very powerful however contains much more operationally than we currently need. We are not fully maximizing the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Nonprofit Organization Management company, 51-200 employees)

Great tools but costly and customizing can be tricky/very difficult

2019-12-12

Overall, I like the tools, but the look and feel aspects need major improvements to let the end user select how it looks. The brand admin interface there also needs to reflect a full range of options.

Pros

The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable).

Cons

Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Partner, Customer Success & Account Management (Management Consulting company, 11-50 employees)
Verified Reviewer

If you have budget this product is powerful

2021-01-12

I like the UX but still on the fence about this platform.

Pros

The dashboard and reporting capability is powerful if you put in robust info.

Cons

The AM said the upgrade was port over all our survey info to the upgraded account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Jessica K

Excellent platform for in house surveys and analytics

2016-10-07

Qualtrics is extremely versatile, easy to use, allows you to create professional lookin surveys, and the customer service cannot be beat.

Pros

Super easy to use, easy to produce reports or data tabulations, easy to manage panels and samples.

Cons

None

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Qualtrics CoreXM

No

Source: Capterra
Helpful?   Yes   No
Read more
Joe Carella

Man! The features!

2018-08-09

I use this to create assessment surveys.

Pros

The options to create surveys are so many.

Cons

By now Qualtrics should have enormous amounts of data to be able to figure out what type of reports could be created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew Mikkelsen

Versatile solution that capably supports my organization's online data collection needs

2017-07-19

Streamlines and expedites the collection, analysis, and dissemination of large volumes of data across the organization, putting staff in closer control of their projects.

Pros

It handles all phases of the online data collection in a variety of modes, whether surveys are distributed by email, posted online, shared via social media, etc.

Cons

I would like to see a little more customization available for standard respondent messages, and enhanced validation between numeric fields and with calculations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mariel Triggs

Triggs on Qualtrics

2017-01-20

I love the flexibility of the survey design and level of control over distributions.

Pros

survey design and distributions

Cons

reports lack significance testing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more