Qualtrics CoreXM Pricing Plan & Cost Guide

Qualtrics CoreXM

Customer insights & brand research survey management tool

4.76/5 (345 reviews)

Qualtrics CoreXM Pricing

Pricing model: Free, Subscription

Free Trial: Available

Contact Qualtrics for pricing information.

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Qualtrics CoreXM Pricing Reviews

Pros
  • The best part is that the tool is mobile friendly and you can organize your survey efficiently. I liked the customer service too as they are quick to resolve all queries.Shekar J.Read the full review
  • What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.Cody E.Read the full review
  • I love that Qualtrics is so intuitive and has so much functionality built in. I also love that they are consistently working to improve it and roll out other useful features.Amanda K.Read the full review
Cons
  • One other negative, you can't have two people working on a project at once - it gets buggy and changes get lost. It's also difficult to have two Qualtrics pages open in your browser at once.Amanda K.Read the full review
  • There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.Verified ReviewerRead the full review
  • The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.Verified ReviewerRead the full review
99%
recommended this to a friend or a colleague

25 reviewers had the following to say about Qualtrics CoreXM's pricing:

Anonymous

Impressive data software

Used occasionally for free trial
Reviewed 2018-06-29
Review Source: Capterra

Pros
I was very impressed by the visualization dashboard, tracking metrics and presenting data If your company can afford it, this could be a great purchase

Cons
It's pretty expensive. There're plenty of cheaper alternatives out there

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Still an excellent option

Used occasionally for 1-2 years
Reviewed 2020-09-27
Review Source: Capterra

We primarily use qualtrics for the ease of participant gathering, which it is excellent at. But having now tried a few alternatives it's pretty clear that qualtrics is particularly good for post collection analysis too. the reports and data packages have a lot more on offer than other, admittedly cheaper, options.

Pros
I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too. The fact that they have been around for a while seems to be paying dividends here as they have been adding desirable features over the years and clearly listening to what people want.

Cons
Customer service has been fine to deal with but they are a bit slower than I'd like to respond to queries. Pricing can occasionally wander a little more than would be expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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D SKye H.

Qualtrics can't be beat

Used monthly for 2+ years
Reviewed 2016-09-30
Review Source: Capterra

We had used other survey vendors, but they just didn't have the flexibility and power that Qualtrics does. If you need power, ease of use, low price, easy data reporting, professional helpdesk staff. Qualtrics CAN'T be beat!

Pros
Ease of use. Power, flexibility, cost, css support, java extensibility.

Cons
There aren't any.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Andrew K.

Intuitive

Used monthly for 2+ years
Reviewed 2018-03-13
Review Source: Capterra

The ability to turn around research projects very quickly at relatively low cost

Pros
Qualtrics Research Core has extraordinary capability tucked away behind a highly intuitive, simple, clean veneer. It delivers to the needs of a wide range of users from someone completely new to research designing their first short survey to an experienced researcher programming a complex survey with advanced logic. Technology should be simple and human at it's core and Qualtrics delivers to that.

Cons
At times the software can be quite click intensive and repetitive. I haven't explored the capability to incorporate syntax but as I use the platform more this may be something I end up exploring to save time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great Survey Tool

Used daily for 2+ years
Reviewed 2019-08-28
Review Source: Capterra

Overall, Qualtrics Research Core is a great survey tool. It can handle a lot of users and a lot of responses. It has a lot of advanced features. It is pricey but it is mostly worth the price.

Pros
Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

Cons
It is very expensive and Qualtrics is not good at letting users know when they change something.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Excellent Survey Analytics Software

Used weekly for 6-12 months
Reviewed 2018-12-20
Review Source: Capterra

Qualtrics Research Core drastically improved my data collection and analysis process.

Pros
Not only makes surveys but generates extensive and in-depth reports on survey data. My favorite part of it is that it takes out most of the effort involved with gathering and analyzing survey data, particularly market assessment. It also works seamlessly with other Qualtrics survey programs. I no longer struggle with making data based predictions.

Cons
The program is moderately costly but it is entirely worth the cost and a great value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gil B.

I am an end user.

Used weekly for 6-12 months
Reviewed 2018-05-05
Review Source: Capterra

Ease of use.

Pros
The Qualtrics tool is easy to use, whether you are setting up a survey or participating in a study.

Cons
The price is going up in the near future and making it too expensive for my institution. We will be phasing out of Qaultrics this summer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Jacob S.

Great platform for professional surveys and data

Used monthly for 1-2 years
Reviewed 2019-03-27
Review Source: Capterra

Pros
Qualtrics is an excellent program for professional-grade surveying and data collection. It is great for use in a university or research setting -- and you can collect an enormous amount of data in a user-friendly way. The layout of the software is relatively intuitive and easy-to-use, and there are a number of customization options that allow an individual to ask pointed questions and collect large amounts of samples. The software also provides a secure link, which allows the person taking the survey to recognize the professionalism and legitimacy of the survey.

Cons
If you're just taking an informal survey or collecting informal opinions for something other than a professional research project, you can probably find better (and cheaper) options elsewhere.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Quality Data Gathering and Analytics tool

Used weekly for 2+ years
Reviewed 2019-12-09
Review Source: Capterra

Our district uses this tool survey the public, our patrons, and district wide staff regarding various things. It has been a good tool to help our district decide on general direction needed to go in certain areas, and provides us with a fairly comprehensive graphical view of the data gathered. It's been a generally good experience, but does not meet our other forms needs. Its really just a survey data gathering tools with enhanced analytics, nothing more.

Pros
The forms setup to gather data is a straight forward and fairly intuitive. You have some workflow items available for notifications and other such tasks which come in handy. Our communications director uses the data analytics heavily to assess overall patron opinion throughout the district, and then develops communication out to the public accordingly.

Cons
It's a little more expensive than it probably should be. We looked at several other like applications and found that this product was certainly near the top in regard to price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Gina R.

Powerful platform with excellent customer support

Used daily for 6-12 months
Reviewed 2018-12-05
Review Source: Capterra

Pros
Nearly anything I've wanted to do with a survey, I've been able to do with Qualtrics. The customer support I've received is phenomenal.

Cons
It's expensive, and additional functionality or connectivity will cost more than you expect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Served my needs

Reviewed 2018-03-11
Review Source: Capterra

Pros
Definitely handled my needs for a project that my team needed feedback on, so outside of that it's hard to complain. the software handled pretty much everything we asked it to do, so I cannot complain too much.

Cons
Found the price a little high though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Tommy J.

I live for this product

Used daily for 6-12 months
Reviewed 2016-10-03
Review Source: Capterra

I agree this software ideal this is to help build and I feel like it absolutely does that also it's very useful

Pros
It's very convenient

Cons
It's low resource

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Best Survey Making Survey

Used weekly for 1-2 years
Reviewed 2020-10-08
Review Source: Capterra

Overall, my experince with Qualtrics has been great. I have been able to make surveys just like I want them to be and later analyze the results with R.

Pros
Qualtrics has all the functionality that I need it to have. The interface is user-friendly and easy to use. There are numerous ways you can set up your survey. It is advanced features to make the survey just like you want it.

Cons
There isn't any real con with the software itself, however, some people may find it to be expensive. I am able to use it for free as it is through the University but I can understand that the price may not be appealing.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Trial was great, overkill for my small business

Used daily for free trial
Reviewed 2019-04-02
Review Source: Capterra

Pros
We needed a survey software and Qualtrics was recommended to me by a colleague. Qualtrics can do it all, the platform had anything you could ask for, it was 100% customized to me. We did not get too far into implementation, but it seemed as though it would be simple to implement with the help of their customer support.

Cons
Price. They are an enterprise level solution. My sales rep was willing to work with me on price, but at the end of the day, it was a bit overkill for my simple need.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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William B.

Qualtrics - Worth the Extra Money?

Used occasionally for less than 6 months
Reviewed 2019-01-08
Review Source: Capterra

I wouldn't recommend this software for the high price that the institution has to pay for it. It is easier just to use free alternatives.

Pros
I have used Qualtrics in the past for several research surveys and was happy with how easy it was to design the questions and show graphics/attachments. Qualtrics also allowed easy digital-distribution of our survey.

Cons
I am not impressed with this PAID software compared to other free solutions like Google Forms. Qualtrics analytics on my answers were not near what I expected for a paid software. Some answer analytics showed clear relations and trends, while most were just useless charts that meant nothing to me. Interpreting the answers myself from Google Forms was easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Diana F.

Outstanding tech support

Used monthly for 2+ years
Reviewed 2016-07-26
Review Source: Capterra

I have used Qualtrics in the past but did not need tech support. Today I needed it, and within minutes I have a custom video based on my survey of what to do.

Pros
Simple

Cons
Cost

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sylvia s.

Supermarket

Reviewed 2017-03-08
Review Source: Capterra

This platform is a great product and a must have for everyone super easy to use and it well worth the price me my self I love this product and I going to check out more so go check it out for yourself and see what I am saying

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Stewart L.

Cadillac of Survey Software

Used daily for 2+ years
Reviewed 2021-01-28
Review Source: Capterra

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros
Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons
The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Cody E.

Top of the Line Survey Tool

Used monthly for 2+ years
Reviewed 2020-02-11
Review Source: Capterra

Overall, my experience with Qualtrics is great! I have used the software for many different projects ranging in scope and each time the software performed excellently.

Pros
What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey. One of my favorites is the ability to add a skip pattern in the survey. This is very advantageous when working in the social sciences field.

Cons
I can not think of many cons when it comes to Qualtrics. I really enjoy using their product. The only big consideration with this software is the price tag. That said, I believe it is worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

The Qualtrics platform is excellent! To-date it has addressed all my survey needs.

Used monthly for 2+ years
Reviewed 2018-06-05
Review Source: Capterra

Pros
Its' multi-functionality and ability to perform even the most complex survey scenarios insures that I will ask the right question in the right format to get accurate results (and in real time!) One more thing - The Qualtrics Customer Support is terrific!

Cons
At times the platform can be a bit pricey to use but generally it offers a good value for the money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Joshua F.

A Survey Platform I Couldn't Live Without

Reviewed 2016-09-23
Review Source: Capterra

As a college professor and researcher, I collect tons of data using online surveys, and I've used numerous platforms to do so. However, ever since discovering Qualtrics, I could never use another platform again. The flexibility is outstanding, with the ability to create not just any type of question imaginable, but to intricately structure surveys to achieve exactly what I need for any given research study. Even with this level of functionality, it's extremely user-friendly and easy to learn. My students are typically able to pick it up and design their first surveys after only a short lesson from me, and I find that learning new functions when I need them takes almost no time at all. When I do encounter issues or roadblocks, Qualtrics' incredible tech support team is only a couple of clicks away. Their friendly representatives respond extremely quickly, and offer detailed, personalized assistance for even the most complex questions. I couldn't be happier!

Pros
Flexibility Ease-of-Use Variety of question types and options Excellent support

Cons
Expensive licensing (but that's to be expected)

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Barb S.

transferring surveys

Used daily for 2+ years
Reviewed 2019-03-01
Review Source: Capterra

We love the software and use it frequently. Surveying staff and students, managing the surveys when staff leave so that the data, that may be longitudinal, can be accessed (via transfer or other means).

Pros
the software is pretty user friendly and intuitive, however some things are not.

Cons
the cost has risen to levels that may be prohibitive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Easy and convenient to use

Used monthly for 6-12 months
Reviewed 2018-07-25
Review Source: Capterra

I am able to easily gather research data in a cost effective manner.

Pros
I use this software for research included in my graduate program. I love the library of surveys where I can essentially just plug and go. It is hard enough coming up with the research topics so this makes it easier to actually gather the data needed. Qualtrics' built in surveys also offer attention-checks for if you are posting the software to sites like mturk. This program is really easy to learn and is intuitive to use, and it is cost effective.

Cons
Previewing the survey is difficult and doesn't always show the best view. I've experienced this as both a researcher and a user on mturk taking surveys. I've noticed some of the built in attention checks are incorrect or the sliding scales (agree, strongly disagree) are off.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rachel H.

Qualtrics is my favorite survey software!

Used monthly for 2+ years
Reviewed 2018-03-29
Review Source: Capterra

Professional survey design and great analytics!

Pros
I love Qualtrics and how easy it is to use, even though it does a lot of complicated things! Qualtrics surveys are professional and very very well-designed. I love how much control I have over the design and layout and logic!

Cons
Qualtrics can be a little hard to navigate at first, but overall it's the pricing for non-students that I can't get over. It's not always worth the money when there are free products on the market that can get the job done (even though they don't do the same things).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Good product, but expensive

Used monthly for 2+ years
Reviewed 2018-09-12
Review Source: Capterra

Pros
Qualtrics user interface is top notch. It's simple to use and easy to learn. Makes programming and analysis a breeze.

Cons
Missing some key elements like conjoint functionality, and it's very expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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