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Qualtrics CoreXM Logo
Qualtrics CoreXM

Customer insights & brand research survey management tool

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Qualtrics CoreXM Pricing

Pricing overview

Value for money rating

4.5

/5

377

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What users say

Qualtrics is an amazing, top of the line survey software, but it comes at a price.
It has a lot of advanced features. It is pricey but it is mostly worth the price.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Designed to Advance your metrics

Reviewed 3 years ago

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Cadillac of Survey Software

Reviewed 2 years ago

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tools but costly and customizing can be tricky/very difficult

Reviewed 3 years ago

Overall, I like the tools, but the look and feel aspects need major improvements to let the end user select how it looks. The brand admin interface there also needs to reflect a full range of options.

Pros

The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable). The data analysis side is fantastic and really stands out.

Cons

The cost is very high in comparison to some other tools. You are paying a lot, but an unlimited admin license is very handy for our environment. You do get a good amount for the cost. Customizing the look and feel of the tool is super complicated and for anything beyond basics, you need custom CSS and headers. Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating! The textIQ analysis likely isn't worth it for complicated feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Survey platform with the most functionality, although drawbacks for some research designs.

Reviewed 5 years ago
Pros

Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP. Qualtrics allows...

Cons

Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Qualtrics Gets It

Reviewed 4 years ago

We leverage the Qualtrics Research Platform to drive key decisions for the overall direction of our organization, assess the needs and well being of those associated to our organization and on and on. We truly cover the full spectrum of use with this product and it has been absolutely critical in the decision making process and in helping us drive forward in our work. Qualtrics simply has it together.

Pros

Qualtrics is well run from top to bottom. Their products are excellent, intuitive and are capable of supporting customers of all variations. Unlike so many companies that get one thing right and then drop the ball in another area, Qualtrics excels at every level. Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry. There's really no question in my mind why they were gobbled up before they could complete their IPO.

Cons

Because I typically have to deal with low level interaction with Qualtrics (APIs etc.) my ONLY complaint is that they have a lot of undocumented features. However, their support is THE BEST and they always help me through finding those features when I need them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So versatile, easy

Reviewed 6 years ago

I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.

Pros

Extremely versatile, easy to use, extensive knowledge library (university).

Cons

At first glance their workflow is different from other survey software vendors out there. But reading some articles on how to achieve advanced survey objectives, it totally makes sense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Quality Data Gathering and Analytics tool

Reviewed 3 years ago

Our district uses this tool survey the public, our patrons, and district wide staff regarding various things. It has been a good tool to help our district decide on general direction needed to go in certain areas, and provides us with a fairly comprehensive graphical view of the data gathered. It's been a generally good experience, but does not meet our other forms needs. Its really just a survey data gathering tools with enhanced analytics, nothing more.

Pros

The forms setup to gather data is a straight forward and fairly intuitive. You have some workflow items available for notifications and other such tasks which come in handy. Our communications director uses the data analytics heavily to assess overall patron opinion throughout the district, and then develops communication out to the public accordingly.

Cons

It's a little more expensive than it probably should be. We looked at several other like applications and found that this product was certainly near the top in regard to price.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Survey Tool

Reviewed 3 years ago

Overall, Qualtrics Research Core is a great survey tool. It can handle a lot of users and a lot of responses. It has a lot of advanced features. It is pricey but it is mostly worth the price.

Pros

Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

Cons

It is very expensive and Qualtrics is not good at letting users know when they change something.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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This software helps me tremendously with our university departmental data. I highly recommend it!

Reviewed 5 years ago

Ease of use and good reporting.

Pros

It is intuitive. The data and analysis and reporting features are very helpful and easy to use. Sharing is nice. Integration with other products is useful as well.

Cons

As much as I like new features that are rolled out regularly, it is nearly always an additional cost and very costly at that. I see cool things and then realize that it is going to take a big meeting with our university to even consider the huge cost.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Still an excellent option

Reviewed 2 years ago

We primarily use qualtrics for the ease of participant gathering, which it is excellent at. But having now tried a few alternatives it's pretty clear that qualtrics is particularly good for post collection analysis too. the reports and data packages have a lot more on offer than other, admittedly cheaper, options.

Pros

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too. The fact that they have been around for a while seems to be paying dividends here as they have been adding desirable features over the years and clearly listening to what people want.

Cons

Customer service has been fine to deal with but they are a bit slower than I'd like to respond to queries. Pricing can occasionally wander a little more than would be expected.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the best priced and best developed survey tools on the market

Reviewed 4 years ago
Pros

The functionality and ability to create comustomized surveys with Qualtrics is beyond that of any other software I've used. I think what makes Qualtrics stand apart from other programs is that is can be used and appreciated by novice tech users to skilled coders. If you want to make a quick-and-dirty survey tool, it's got you covered. If you want to use API and embed your survey into your website and receive real-time data analysis, you can do that, too. The ability to buy a single subscription for your entire organization can make this very cost effective, too.

Cons

I've only contacted Qualtrics customer support once for a connection issue I couldn't resolve on my own. Unfortunately, they rely on the email us your issue and we'll get back to you method of troubleshooting (albeit, along with a plethora of FAQs), and I never received a response. It seems like that happens more often than not (and definitely more than it should) when using this type of customer support method.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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transferring surveys

Reviewed 4 years ago

We love the software and use it frequently. Surveying staff and students, managing the surveys when staff leave so that the data, that may be longitudinal, can be accessed (via transfer or other means).

Pros

the software is pretty user friendly and intuitive, however some things are not.

Cons

the cost has risen to levels that may be prohibitive

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Robust, Yet User-Friendly, Online Survey Platform

Reviewed 4 years ago
Pros

As a researcher, I've built my fair share of surveys. Qualtrics makes this process incredibly easy. With some minimal time invested, I was able to create surveys with complex skip logic, mixed variable inputs, and more. What's more, I was able to monitor when people were filling out the survey, how many surveys were currently open but incomplete, and I could automatically schedule surveys to open and close on certain dates. Once closed, I can download all of the survey results as .csv or .xls I can't imagine research without this tool.

Cons

This is a minor nitpick, and one that isn't entirely fair, given what Qualtrics set out to do. They aimed to create a simple, intuitive, user-friendly interface for creating and distributing online surveys. But the cost of simplicity is complexity - some more imaginative survey options aren't available. Further, Qualtrics, from what I've seen, doesn't offer descriptive statistics or rudimentary analysis of survey results. However, exporting the data into Excel, SPSS, or any other statistical software makes light work of this analysis, and Qualtrics never billed itself as an all-in-one tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Robust Survey and Analysis Tool

Reviewed 2 years ago

Overall Qualtrics is a really valuable tool that I use on a daily basis in my research practice.

Pros

I love how versatile and powerful Qualtrics is. It enables me to build a wide range of surveys and easily disseminate and analyze them.

Cons

It is expensive. I don't love how they've broken the product into different sections and require you to pay for each one.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very simple to use. Makes report generating easy. Enjoy the features in cross tab and visuals.

Reviewed 4 years ago

Reporting for our survey needs.

Pros

User friendly and easy to use. The menu buttons and options are very simple and intuitive. I can follow the steps of making a survey and gathering the data without help right away.

Cons

Not having some features/options. For example, I would like the option to use embedded data to set filters before responses are returned for automatic multiple report generation (separate the data based on each unique value in an embedded data field, not have to specify each unique value). I would also like to be able to add both % and count in tables both in results and reporting functions. These are just additional features that would make my reporting smoother.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best Survey Making Survey

Reviewed 2 years ago

Overall, my experince with Qualtrics has been great. I have been able to make surveys just like I want them to be and later analyze the results with R.

Pros

Qualtrics has all the functionality that I need it to have. The interface is user-friendly and easy to use. There are numerous ways you can set up your survey. It is advanced features to make the survey just like you want it.

Cons

There isn't any real con with the software itself, however, some people may find it to be expensive. I am able to use it for free as it is through the University but I can understand that the price may not be appealing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Trial was great, overkill for my small business

Reviewed 3 years ago
Pros

We needed a survey software and Qualtrics was recommended to me by a colleague. Qualtrics can do it all, the platform had anything you could ask for, it was 100% customized to me. We did not get too far into implementation, but it seemed as though it would be simple to implement with the help of their customer support.

Cons

Price. They are an enterprise level solution. My sales rep was willing to work with me on price, but at the end of the day, it was a bit overkill for my simple need.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Qualtrics Research Core Review

Reviewed 4 years ago
Pros

The software is extremely easy to use. It covers a wide variety of options. The support is second to none - you can search online or talk to someone. In the latter case they have always solved any issue or concern. Great company to work with. The offline capability is also outstanding.

Cons

The cost associated with use and the limits on using the free survey tool

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Full features and looks professional to customers

Reviewed a year ago

We use it for various customer insight surveys that we need more functionality than Google Forms can give us.

Pros

It has everything, and I mean everything, you could feasibly want in a survey tool. For example you can set up complicated survey flow logic. While Google Forms only lets you skip blocks based on survey logic, Qualtrics lets you skip individual questions based on survey logic.

Cons

It's pricey. Our plan had us at $1 per response. When I asked about the pricing and whether I could use it, our IT person looked at our plan and saw "Unlimited" and thought it was therefore free--so we made plans to use it, and then learned later that this was misleading and we had to pay $1 per collected response.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Survey Platform I Couldn't Live Without

Reviewed 6 years ago

As a college professor and researcher, I collect tons of data using online surveys, and I've used numerous platforms to do so. However, ever since discovering Qualtrics, I could never use another platform again. The flexibility is outstanding, with the ability to create not just any type of question imaginable, but to intricately structure surveys to achieve exactly what I need for any given research...

Pros

Flexibility Ease-of-Use Variety of question types and options Excellent support

Cons

Expensive licensing (but that's to be expected)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Intuitive

Reviewed 5 years ago

The ability to turn around research projects very quickly at relatively low cost

Pros

Qualtrics Research Core has extraordinary capability tucked away behind a highly intuitive, simple, clean veneer. It delivers to the needs of a wide range of users from someone completely new to research designing their first short survey to an experienced researcher programming a complex survey with advanced logic. Technology should be simple and human at it's core and Qualtrics delivers to that.

Cons

At times the software can be quite click intensive and repetitive. I haven't explored the capability to incorporate syntax but as I use the platform more this may be something I end up exploring to save time

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Was able to setup Custom From email address effortlessly through Qualtrics technical support!

Reviewed 5 years ago

The robustness and customization ability of ResearchSuite. It allows me to successfully use this as a self-service data collection tool.

Pros

The ease and robustness of the functionality of Survey Design, in particular the features within Survey Options and Tools is very robust and allows you to customize specific to your needs. Data and Analysis tab also has great functionality.

Cons

My least favorite feature for the Qualtrics ResearchSuite platform would have to be the Reports tab, as it has limitations in terms of reporting formatting ability. And the downloads to Excel require that I do some significant formatting on my own to get it to my specific needs. But its good value for the money.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Top of the Line Survey Tool

Reviewed 3 years ago

Overall, my experience with Qualtrics is great! I have used the software for many different projects ranging in scope and each time the software performed excellently.

Pros

What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey. One of my favorites is the ability to add a skip pattern in the survey. This is very advantageous when working in the social sciences field.

Cons

I can not think of many cons when it comes to Qualtrics. I really enjoy using their product. The only big consideration with this software is the price tag. That said, I believe it is worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great platform for professional surveys and data

Reviewed 4 years ago
Pros

Qualtrics is an excellent program for professional-grade surveying and data collection. It is great for use in a university or research setting -- and you can collect an enormous amount of data in a user-friendly way. The layout of the software is relatively intuitive and easy-to-use, and there are a number of customization options that allow an individual to ask pointed questions and collect large amounts of samples. The software also provides a secure link, which allows the person taking the survey to recognize the professionalism and legitimacy of the survey.

Cons

If you're just taking an informal survey or collecting informal opinions for something other than a professional research project, you can probably find better (and cheaper) options elsewhere.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful platform with excellent customer support

Reviewed 4 years ago
Pros

Nearly anything I've wanted to do with a survey, I've been able to do with Qualtrics. The customer support I've received is phenomenal.

Cons

It's expensive, and additional functionality or connectivity will cost more than you expect.