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Strategy & Research Logo
Strategy & Research

Customer insights & brand research survey management tool

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Strategy & Research Reviews

Overall rating

4.8

/5

411

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.98/10

Reviews by rating

Pros and cons

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.
I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.
What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.
There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.
Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.
The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.
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411 reviews

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