Salesforce Sales Cloud vs Lead Gen & CRM (formerly SharpSpring)

Zoho CRM

HubSpot Marketing Hub

HubSpot CRM

Zendesk Suite

ActiveCampaign

Marketo Engage

Use Salesforce for lead gen. Great for CRM, but not always easy to implement, and needs to be highly customized. 

Salesforce for lead gen

CRM leveraged by Sales and Marketing. With the introduction of Lightning our turnover has increased as well. Great mobile app too.

Best CRM in the market

The most versatile CRM for any business

Very easy to implement, manage, and has brough rigid process to the team

Also Great for M&A Acquisition Funnels

We have had success with Salesforce and have also integrated their Pardot tool for our marketing automation. 

Advanced but Complicated

Who Loves Data? I do!

Great product. The issues are on par with any other CRM, but the capabilities are so strong and robust that the pros outweigh the cons. Hard to also say how much of the environment we experience is influenced by our own Salesforce admin. Overall, great product. 

Review of Salesforce

Next Gen CRM with shared and centralized visibility into logical corporate and personal connections, historic conversations / communications and auto populated 3rd party data.  

RelateIQ - CRM w/ a Brain

Originally extremely happy, but over time gradually looking more and more at other options

From market leader to heavily challenged

The CRM integrates with the business really well. Love the experience of lead nurturing and lead classification process with this software. 

One of the most sort after softwares 

Unintuitive but probably the best sales management platform out there

We track all our sales pipeline, marketing lead gen pipeline, go-live pipeline thru Sales Force. It enables us to get an up to date and accurate picture of the overall business

Best CRM tool in the town

Salesforce CRM is a powerful tool and is the lead in the market for CRM. mostly all the banks are using Salesforce as their CRM tool.

Salesforce CRM

Great option for Lead management

Great CRM for any size organization 

We have solved many sales issues and lead owner issues with this CRM program!

Easy to learn for all employees!

Worth every penny - must try

Salesforce has all the tools you can ask for along with strong integration capabilities with a number of products, Downside is that sometimes I find the workflow to be inefficient and illogical, requiring additional clicks and time to get to what you want. There are areas where it is unintuitive and requires additional, costly training.

Salesforce for the healthcare b2b industry

Sales lead Gen simplicity

We use this daily and it still meets all of our CRM needs.  Reporting seems easier now but we're a bit disappointed that the new look and feel is more cumbersome than older versions.

Salesforce new look and feel not as optimal as the older version(s)!

Salesforce CRM is one of the good option but pricing and some updates should implemented.

SALESFORCE AS CRM

One of the most significant benefits of Salesforce Sales Cloud is its powerful CRM features and multiple integrations to ease down the process. On the other hand, it has a steep learning curve, plus it's pretty pricey—hard to use for smaller teams or less tech-savvy users.

"Salesforce Sales Cloud: Powerful CRM with a Steep Learning Curve"

Worst experience of any company I have ever worked with.  Could have been a comedy of errors show. 

Small business avoid this product. 

Salesforce is A very good CRM tool that supports me in my daily marketing activities for lead generation and management

The best CRM System in the market 

The lack of effort by the customer service team can cost your business money so review all your options before using SharpSpring.

Customer Service Is Lackluster & Their Lack Of Response Cost Me Business

Hi there, we're so sorry to hear about your experience. It's been a while since your review, but we recently implemented some changes on our customer success teams and we'd really appreciate the opportunity to collect further feedback on how we can do better in the future. If you'd be open to it, please email us at feedback@sharpsping.com.

We stopped using SharpSpring due to our Salesforce error

Easy to use, but some bugs

We've replaced Pardot with SharpSpring and are happy with the results. The onboarding team has made the switch as painless as any major software switch could be.

Excellent Marketing Automation

Marketing Automation & CRM Review

We are one of the earliest SharpSpring agencies and users. We selected SharpSpring for its price/performance for SMB companies. We have worked extensively with HubSpot, Marketo, Pardot and others - but for small businesses, it is hard to beat the full-stack solution and feature set in SharpSpring.

Best ROI for Small Medium Sized Business

My overall experience is pretty good, but I do wish it was easier to get a mobile experience on Sharpspring.

Great Automation & Marketing CRM

TLDR:
- Destroyed my SalseForce database
- Terrible support
- Bad sales experience

Let's start at the beginning. The sales process was confusing thanks to SharpSpring's disorganized channel model. I was unable to buy directly from them because I happened to speak to one of their resellers after I initiated a conversation directly with SharpSpring. This doesn't seem like a big deal, but it slowed down the purchase which I was trying to expedite. Furthermore, it took about a month for them to find me two relevant reference customers to speak with about their experiences with SharpSpring.

Next, implementation and support were terrible. Because I purchased through a reseller, I was unable to work directly with the SharpSpring team to get my data imported and integration set up with SalesForce. My reseller didn't have the experience to accomplish these tasks, so they ended up working with the SharpSpring team and looping me into a frustrating game of telephone that further extended my implementation time.

As painful as the sales and support experience was, the most critical problem was the complete corruption of my database. SharpSpring managed to swap data on leads such that email addresses, phone numbers, names, and other data was randomized such that a given lead name could have a different email address and phone number associated with it. I didn't catch this issue until it impacted about 70% of my database, causing complete confusion in our sales and marketing efforts. After disconnecting SharpSpring, I was able to clean up some of the data, but I still have a mess on my hands and have sunk a substantial amount of time into cleaning up my data.

Where was support during all this? Practically nonexistent. It wasn't until I emailed as many contacts as I could find at SharpSpring with the threat of abandoning the platform that I finally received limited help.

SharpSpring destroyed my database and support was nonexistent

Sharpspring is a sharp piece of marketing automation

I am impressed with this product and platform. It has met the challenge of being an automation engine and allowed me to worry less about clients continuous marketing efforts. It has a powerful, easy to use automation engine that has all the triggers, filters, tasks, and workflows you could ever want or use.

SharpSpring-A Powerful Marketing tool

Overall - you get a hubspot enterprise like product for 1/4 of the cost. Although, that does not come with some cut corners resulting in a product that is not 100% user friendly. 

A cheap hubspot - but you get what you pay for

Fantastic Marketing Automation Tool

Increased sales and increased efficiency through being able to prioritize marketing campaigns and sales leads.

The best value for Marketing Automation

Excellent Software

Great marketing automation tool

SharpSpring the Best  Sales and Marketing Automation Tool

It has helped the Sales team to run successful leads targeted pipeline through the CRM and keep customers updated with nice emails (using dynamic personalisation).
Marketing has been able to use the pre-made email templates to save hours onboarding customers to our Uniform Management portal and build landing pages to complete the prospects' journey investigating us. 
The tracking feature has aided Customer service to speedily resolve online issues as they can see what pages they have been on, how they tried to log in, what browser they use etc. 

Everything a small to med Business needs in a Marketing/CRM platform!

As a digital marketing agency sending leads which in turn be converted into sales to our clients is our priority, with the Sharpsring CRM we are now able to monitor the performance of each of our leads at a granular level and turn efforts into improving the quality of the leads. 

Our clients have experienced an average of 55% increase in revenue from digital campaigns although their marketing budget decreased by about 20% since we started using the Sharpspring CRM. As a result, our CBR Marketing agency has won an award for the best revenue-generating campaign in the 2021 National New Gen awards 2021. 


The Best All-In-One marketing platform in the industry by far.

SharpSpring is an excellent tool for small businesses and marketing agencies. Their agency model is truly fantastic and thoughtful about how to help agencies better serve clients. From an ROI perspective, SharpSpring is a near no-brainer for most B2B and many many B2C companies.

SharpSpring Offers Excellent Value

Reasonably Priced, Effective CRM and Automation

Easy to use. Extremely motivating for our sales team seeing great leads come in and these recorded and moved through the sales funnel

Feedback on SharSpring

Market reach, market penetration, shorter sales cycle.

Harris CMO Partners likes SharpSpring

Integrate a client’s sales and marketing into one stream, increase ROI

I have consulted and implemented over 300 marketing automation cases since 2008 when I became of Infusinsoft's top-ten rated consultants, partners until May of 2016.

Prior to parting ways with Infusionsoft with which we had great success, I needed to find a better system for my needs and the clients I was serving. I wanted to explode the size of my email and prospect list without blowing my budget.

When I found SharpSpring I fell in love because of their approach to serving partners and customers. They don't try to be all things to all people. SharpSpring sells through approved consulting and training partners like me, and many digital marketing agencies as well.

SharpSpring is my #1 system of choice

I found it very comfortable to keep track of the clients before I even met them. Automatically it indicates to me at what point I am. I was able to create powerful automation rules to send dynamic content or specific emails

Automated marketing

Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.

Full-featured marketing automation on a budget

Compare Salesforce Sales Cloud and Lead Gen & CRM (formerly SharpSpring) based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2025.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Zendesk's fully customizable help desk solution makes things easy on your customers, sets your teams up for success, and keeps your business in sync. Reach customers on any channel and equip your agents with a full history of all interactions, including those tracked from various app integrations.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

"What If" Scenarios

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Agent Management

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Approval Process Control

Assignment Management

Audience Targeting

Auto-Dialer

Automatic Call Distribution

Batch Processing

Bid Management

Budgeting/Forecasting

Business Card/Badge Scanning

Business Process Control

Buyer Management

Calendar Sync

Calendar/Reminder System

Call Center Management

Call List Management

Call Logging

Call Management

Call Monitoring

Call Recording

Campaign Analytics

Campaign Management

Campaign Planning

Catalog Management

Change Order Management

Channel Management

Chat/Messaging

Client Management

Client Portal

Client Tracking

Client/Property Matching

Collaboration Tools

Commenting/Notes

Commission Management

Communication Management

Competitive Analysis

Configurable Workflow

Contact Database

Contact Management

Contract/License Management

Conversion Tracking

Correlation Analysis

Customer Database

Customer Engagement

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Management

Data Synchronization

Data Visualization

Deal Management

Document Management

Document Storage

Drag & Drop

Dynamic Modeling

Electronic Signature

Email Management

Email Marketing

Email Response Control

Email Templates

Email Tracking

Employee Management

Engagement Tracking

Estimating

Exception Reporting

Field Sales Management

Financial Management

For AEC Industry

For Insurance Industry

For iPad Devices

For Mac Devices

For Real Estate

For Real Estate Agencies

For Sales Teams/Organizations

For Small Businesses

For Startups

Forecasting

Goal Management

Graphical Data Presentation

Inbox Management

Interaction Tracking

Salesforce Sales Cloud

Android

Web-based

iPad

iPhone

Medical Assistant

Helping to bring the business up to date with a system that is modern and innovative. It is user friendly and easy to add new functionalities to it according to the business needs.

Salesforce Sales Cloud vs Lead Gen & CRM (formerly SharpSpring) Comparison (2025)

Salesforce Sales Cloud

Lead Gen & CRM (formerly SharpSpring)

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives