I used the free trial early in 2018 and tested it again just last month, and WOW there has been major upgrades to make it the easiest to use (in my opinion) booking software in the market for now. It's just missing 2 key features that are keeping me from making the jump over from Acuity.
Shore's dashboard, menu, and overall navigation are very easy to use and doesn't require a high learning curve. The entire interface is quite beautifully arranged in a modern, clean way so it doesn't feel overloaded or cluttered for such a feature-rich software.
It's got all the bells and whistles in a neat package that will be useful for most SMB owners. What I mean is: you don't need to buy digital marketing software and text (SMS) services, and whatever digital service you need to reach new audiences separately. Shore has the key functionalities of those features built into their system. I'm currently paying extra for digital marketing (ConvertKit) and text functionality (Twilio), which balloon my operating costs (their services are priced based on size of customer base; more customers = higher $ subscription).
With Shore alone, you could probably easily save $50+/month (i.e., booking, digital marketing, SMS communication). Again, if/when Shore includes a class package option and allows customers to book multiple appointments at a time, I'm switching over.
-Clean, bright, and modern interface
-Easy to navigate (easiest to use imo in the current market)
-Email newsletter/marketing with tagging and segmentation tools
-Customer database w/extra profile features
-Text reminder function
-AMAZING dashboard with reporting/insight tools for business analysis
-Responsive client support
Two features that would make Shore the go-to booking software for me is:
1) to have a class package option, as many of my customers like to buy packages at a discounted price; and 2) to allow the customer to book more than 1 appointment at a time.
Value for money
Ease of use
Likelihood to recommend: 10/10