Smartlook Features

Smartlook

Qualitative analytics for websites and mobile apps

4.69/5 (120 reviews)

Competitor Feature Comparison

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Application Management
Audit Trail
Behavior Tracking
Behavioral Analytics
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Dashboard
Data Import/Export
Data Storage Management
Data Visualization
Dynamic Content
Element Analytics
Engagement Tracking
Event Tracking
Filtering
For Mobile
For Sales Teams/Organizations
For Websites
Funnel Analysis
Heatmaps
In-App Events Tracking
Incident Management
Interactive Reports
Issue Management
Issue Tracking
Keyword Tracking
Knowledge Management
Media Analytics
Mobile Access
Mobile Commerce
Multi-Channel Data Collection
Multi-Channel Management
Multi-Language
Multiple Site Management
Multiple User Accounts
Pageview Tracking
Performance Metrics
Predictive Analytics
Problem Area Alerts
Product Data Management
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Monitoring
Referral Tracking
Reporting/Analytics
Retention Tracking
Screen Activity Recording
Search/Filter
Sentiment Analysis
Session Recording
Single Sign On
Site Search Tracking
Statistical Analysis
Tagging
Text Analysis
Time on Site Tracking
Transaction Monitoring
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Visit WebsiteCompare App
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Application Management
Audit Trail
Behavior Tracking
Behavioral Analytics
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Dashboard
Data Import/Export
Data Storage Management
Data Visualization
Dynamic Content
Element Analytics
Engagement Tracking
Event Tracking
Filtering
For Mobile
For Sales Teams/Organizations
For Websites
Funnel Analysis
Heatmaps
In-App Events Tracking
Incident Management
Interactive Reports
Issue Management
Issue Tracking
Keyword Tracking
Knowledge Management
Media Analytics
Mobile Access
Mobile Commerce
Multi-Channel Data Collection
Multi-Channel Management
Multi-Language
Multiple Site Management
Multiple User Accounts
Pageview Tracking
Performance Metrics
Predictive Analytics
Problem Area Alerts
Product Data Management
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Monitoring
Referral Tracking
Reporting/Analytics
Retention Tracking
Screen Activity Recording
Search/Filter
Sentiment Analysis
Session Recording
Single Sign On
Site Search Tracking
Statistical Analysis
Tagging
Text Analysis
Time on Site Tracking
Transaction Monitoring
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Visit WebsiteCompare App
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Application Management
Audit Trail
Behavior Tracking
Behavioral Analytics
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Dashboard
Data Import/Export
Data Storage Management
Data Visualization
Dynamic Content
Element Analytics
Engagement Tracking
Event Tracking
Filtering
For Mobile
For Sales Teams/Organizations
For Websites
Funnel Analysis
Heatmaps
In-App Events Tracking
Incident Management
Interactive Reports
Issue Management
Issue Tracking
Keyword Tracking
Knowledge Management
Media Analytics
Mobile Access
Mobile Commerce
Multi-Channel Data Collection
Multi-Channel Management
Multi-Language
Multiple Site Management
Multiple User Accounts
Pageview Tracking
Performance Metrics
Predictive Analytics
Problem Area Alerts
Product Data Management
Qualitative Comparative Analysis
Quantitative Analysis
Real Time Monitoring
Referral Tracking
Reporting/Analytics
Retention Tracking
Screen Activity Recording
Search/Filter
Sentiment Analysis
Session Recording
Single Sign On
Site Search Tracking
Statistical Analysis
Tagging
Text Analysis
Time on Site Tracking
Transaction Monitoring
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Management
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Visit WebsiteCompare App

Smartlook Feature Reviews

25 reviewers had the following to say about Smartlook's features:

Michal P.

Great qualitative analytics tool

2019-05-28

Smartlook is a great addition to Google Analytics. It provides answers that you can't get from your quantitative data.

Pros

Their support and account management is top notch, wouldn't even consider a change because of them.

Cons

User management is a bit clumsy at the moment but it should get better in the future.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Michal,

really thank you for your review.
Actually we are working on a new user management , to make it more clear.

Thanks for your review,
Lukas

CMo at Smartlook

Read more
James T.

Flat out love SmartLook

2017-09-04

CRO that improved ROI by a minimum of 36%

Pros

Tech info i.e. desktop vs mobile.

Cons

There's a minimum API support online.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi James,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Javier C.

This app helps me a lot to improve my website experience :)

2017-09-05

Pros

I like the idea of understanding my user experience, see where my clients click, where my website is well designed and where we should make changes.

Cons

I think this needs more integrations, such as CRM and forms plugins such as contact form 7 so in this case, you can track your user with the name ...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Javier,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Marlon A.

Undoubtedly it is the best option for analysis of behavior in websites.

2017-08-30

They allowed me to see how people use my sites and make improvements for a fair price and a friendly tool.

Pros

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts.

Cons

Maybe they could include feedback resources like polls and surveys. Also have a tool for receiving visual feedback, allowing visitors to select areas or elements of the site / app and write comments.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Marlon,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Josh S.

Simple, elegant and provides the features I was after

2017-08-29

Pros

I liked the simple free plan as a good way to get integrated into the platform. The dashboard is intuitive enough and the recording feature provides the data i am after.

Cons

Heatmaps don't integrate well with my SPA as well as custom scrolling.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Josh,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
RODIMAR B.

The best app for my site

2017-07-25

Pros

You can see the activities of your customers on the site.

Cons

So far I have no cons, I really liked the application, because I can monitor the access of my client.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Rodimar,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Read more
Cynthia R.

Smartlooked for awhile now

2019-04-14

Smartlook has given time management a new definition.

Pros

It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook.

Cons

Unlike another competition, you cannot screen the customers complete computer screen.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Thanks for your review!
This review is not related to Smartlook but more to Turbotax.
Please change this,
Lukas

Read more
Roman Y.

Good tool to record videos of customer's visits

2019-11-16

SMartlook is a good and reliable solution to record how users interact with your website. You can try the trial version to check how this product is working and fits your needs. Usable function to set up your own goals and filter visits using them.

Pros

- Can record videos with users behavior on your website - Tracking clicks and interaction with the website's elements - You can filter visits by geolocation, platforms, devices, etc. - Dashboard with main metrics on main screen - Have trial version and free version with 1000 recordings per month - You can set up your own goals and filter visits with them

Cons

- Limit of 1000 visits in free version - It's not a cheap solution - Supports integration with CRM systems, but you don't have ready ones and you need to write your own

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Roman,
thank you for your review!
Lukas

CMo at Smartlook

Read more
Sagar M.

First tool to use if you're creating a mobile app

2021-03-08

Great app to do qualitative analytics in user's natural environment helping faster product development.

Pros

Ability to view each session and understand UX issues without having to wait for user feedback

Cons

Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, 11-50 employees)

Big brother helps you sell better

2019-05-09

Overall very very recommended especially if you are in a debugging or Beta stage.

Pros

I LOVE this software as it has really helped us track down user issues that get reported. In the past when a customer reported a bug we would test and try and wouldn't always find the issue as it can't always be replicated.

Cons

The geolocator doesn't always match the geolocator we have on the site which means that it isn't always easy to find someones session.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Thank you for your review,
Lukas

CMO at Smartlook

Read more
Jose A.

amazing program, easy to use

2017-09-05

ideal to make modifications in the web and thus to have more and better traffic of quality

Pros

Very good program that controls the accesses and what clients look for the ideal web to make modifications in the same and to have more and better traffic of quality

Cons

very good program but does not give the data in real time given that the recordings take time and does not take 100% of the users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Jose,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Giuseppe M.

Simply a great service

2017-08-29

Improved UI in our SaaS

Pros

You are able to watch every user session and optimize your UI according to the feedbacks received.

Cons

If your website have a lot of visitors, a paid account is required since old records are not automatically deleted.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Giuseppe,
thank you very much for your review.
We are actually working on our new UI ;-)
Lukas Mehnert,
CMO at Smartlook

Read more
Silvia Z.

Smartlook helps me to understand of behavior of my customers

2017-06-29

customer preferences

Pros

It is a step towards understanding our customers and helping us prepare our strategies.

Cons

We would also prefer some statistics, for example, where our customers are from what country, region, city, age, and so on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Silvia,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Read more
Anonymous
A verified reviewer

useful tool with good number of functions

2018-07-26

See moments when customer get some bug on our page.

Pros

Easy UX and design. Fast answers on our questions.

Cons

Heatmap created without our CSSs :( Another point with heatmap - generated long long time after creation - we have a lot of sessions but heatmap didn't work by few days.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi,

thank you for your review!
Lukas

CMO at Smartlook

Read more
Anonymous
(Internet company, 201-500 employees)

Solid tool with good insights

2021-02-05

Really good tool to use that gives good insights - does what it does well

Pros

Great session recordings feature- allows for segmentation and rage clicks.

Cons

Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Miguel G.

a very useful tool

2017-09-05

Pros

I can improve my web and the user experience thanks to smartlook being able to analyze the behavior in different computer browsers, tablets and mobile.

Cons

The limit of 1000 recordings in the free account is finished in a short time, even so it is quite useful to obtain data of the operation and to correct possible errors that we can only see through this tool.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Miguel,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Amparo P.

Great tool user friendly

2018-07-26

i learned that my traffic goes so some social media platform that i wouldn't expect

Pros

I liked the recordings, heatmaps with moves and clicks, also details like user device and geographic location

Cons

That i couldn't download /screenshot scrolling down to insert it in my presentation. So far nothing else.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Ampro,
thanks you for your review.

Lukas
CMO at SMartlook

Read more
Robbin d.

Very good tool to find problems in your website.

2018-07-27

Pros

You can exactly see where customers have problems in a form or what actions customers have done to have a problem.

Cons

The price is a little bit to high for a starter or there are to much options disabled. The mobile version of the website isn't also very good..

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Robbin,

thank you for your review!
Lukas

CMO at Smartlook

Read more
Anonymous
(Real Estate company, 51-200 employees)

Good price great results

2018-12-04

I have tried other platforms that have a portion of this feature and for the mid in beta while Smartlook has really thought out the different metrics and filters.

Pros

Its easy to use with a ton a filters to filter users by location, page details, and other website activity. Y our even able to not only filter out your companies IP address but star valued users to continuously look at hate website behavior.

Cons

It doesn't archive the videos past a certain time frame it also isn't super easy to sort by date

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi,
thank you very much for your review and feedback.
We will add it to our Trello feedback borad.
Lukas

CMO at Smartlook

Read more
Martin M.

Excellent tool

2020-11-16

Pros

Easy to use and great for web/UX updates!

Cons

There were a couple of flaws due to which we had to contact customer support for a few times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Thank you for your review,
Lukas

Read more
Selene R.

Easy to use, very useful, excellent to know at all times what the customers do in my e-commerce

2017-09-05

Know which products are the most visited by customers, in addition to the time that remains on the page to discover the limitations that each client can have in navigation for later use for improvements on the web

Pros

Necessary every day for the preparation of marketing campaigns, the handling is very intuitive and easy

Cons

The loading of some of the recordings is somewhat slow and it takes time to show the recording when the customer is still on the web.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Selene,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Read more
Kevin S.

Clever software shame about the after sales service

2018-09-05

After several emails to their support team they no longer even reply.

Pros

The insight to offers to client on boarding is invaluable.

Cons

If you are a European customer and don't want to be charged VAT that you cannot recover the sign up flow is very misleading.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Kevin,

we are sorry for misunderstanding in communication with our customer care team.

After checking ticket where you discussed the issue with VAT, we came to a conclusion that this problem was caused by not filling VAT ID in your order and thus VAT 20% was automatically included.

In case our customers forget to add VAT ID and later on ask for a refund, it has an impact on our accounting and thus we try to agree on credit settlement.

However, when a customer doesn't agree with credit, we refund the VAT back to the credit card.

In your case, we have already sent you credit (we cannot undo this operation), but we understand this was not accepted by you and thus we just sent a refund on your credit card too.

Thank you for your understanding.

Dalibor Houfek,
COO at Smartlook

Read more
Artem V.

Great web visor

2021-02-17

So far I'm glad that I've chosen smartlook

Pros

It's recording regular sessions as well as webview and even some sessions with adblock installed, and that's great

Cons

Not so transparent UX and workflow if I have both web and native mobile product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexandra K.

Very usefule tool if you want to adjust your site for your customers needs/wants.

2017-09-03

Also we could seehow appealing different banner design were.

Pros

After changing the look of your website it is extremly important to see how your customers deal with the changes you implemented.

Cons

I would love to be able to monitor the site from my phone anytime and anywhere. Otherwise it is just what we needed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Alexandra,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Read more
Faheem S.

Encountered issues often

2018-05-18

Found some issues in our application that our visitors were facing.

Pros

The idea is good to view your customer actions in a live way.

Cons

Will pay more than you get. Data will disappear any day, Application filters don't work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No

Response from Smartlook


Hi Faheem,

thank you for your review!
Lukas

CMO at Smartlook

Read more