Strategy & Research Reviews

I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.

One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.

What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.

On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.

They have a very robust platform for sorting data so you can look at whatever sets you need to look at.

Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer support.

Where to begin? Qualtrics is truly the gold standard in survey software. They have built an exemplary product over the years and keep adding more inventive features to be a whole system solution. Unlike other softwares that are either easy and basic with limited functionality or powerful with a steep learning curve, Research Core is both easy to use at a very basic level and has the power to handle any sophisticated needs you can think of. I've yet to run into a way to survey that the software can't pull off.

The only thing I can think of is one time that I found an incomplete answer in the knowledge base, but that's me REALLY trying to think of a negative.

This software is very easy to use. When working with people with various skill levels, it's nice to have a system that anyone can learn. We really like the variety of question types and the ability to create custom reports from the data. Customer service is also outstanding - whenever I've had an issue, they've been able to talk me through it fairly quickly. The support reps are very well trained. The support site is also great. I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see.

We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.)

Comprehensive survey build and management tool

Reporting and analysis tools not as easy to use / powerful

I like variety of question styles I can use to get unique answers from students completing my survey- but also the variety is engaging and stops a student from losing interest half way.

I have not found a feature I do not like about Qualtrics survey.

Qualtrics helps create surveys, collect responses, and analyze results seamlessly, automating the entire survey process. With precise tools and options, you can put survey questions into one of Qualtrics' pre-made templates and distribute them to target audiences in minutes. Qualtrics improves the quality and accuracy of workers in the field, enabling them to reach the required categories with high precision. Qualtrics quickly generates tabulated and structured graph reports and allows us to export the results to other statistical analysis programs for further study.

I didn't experience any downsides while using Qualtrics' high-quality, inexpensive services, and helpful support staff makes it easy.

Can put logics of question that makes Data collection easier and in more analytical way. Which is more easily for Client to fill Data.

Uploading pre pop link. Not able to upload1000 data in one go.

This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native to the college.

Wish it worked better with correction features

Qualtrics Core XM is an integrated platform for preparing and sending polls of all kinds, as it enables you with simple steps to enter the survey questions in one of the ready-made templates that it provides and then send the links to the targeted and challenged individuals based on the contact list you have selected. With ease, the person receiving a link after clicking on it will answer the questions. Qualtrics Core XM will show you through the collected data the number of respondents from the sample you selected, and prepare the data tables collected from them to make it easy for you to export them to a statistical program to start the analysis.

I like Qualtrics Core XM very much and I don't find many negatives in it, as it is easy to use for everyone and in simple steps you can complete your task, we just need more ready-made templates with more modern designs, as well as giving more flexibility to coordinate backgrounds and texts.

I love that Qualtrics is so intuitive and has so much functionality built in. I also love that they are consistently working to improve it and roll out other useful features. I seldom find it's missing something that I need for my job.

I have hated the reporting and dashboard functionality, as well as the administration dashboard. It's not that they're terrible, but I can create better stuff for myself by downloading the raw data and manipulating it in Excel. HOWEVER, we do have major dashboard, reporting, and administration updates coming in the next month which sound very promising and like great improvements. One other negative, you can't have two people working on a project at once - it gets buggy and changes get lost. It's also difficult to have two Qualtrics pages open in your browser at once. I've managed to manipulate it to a degree, but it doesn't do super well.

The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!!

the Table of Contents tool is limited by rules put on place for surveys. We'd like to see educational options settings that would allow more creative use of Qualtrics for educational use.

The ability to customize the questions and their format is great. Tons of options multiple choice, blank fields, etc. Once the data is collected you again get to format it to your workflow. I export to Excel to use and add to the data being collected as I see fit. I can then easily share that with colleagues when needed.

There are some features that seemed hard to find to me. The name of some of the features are also not intuitive so looking them up is not easy, and could use some work to refine and make it better.

I love how granular you can get with every type of action you want to perform. You can use general methods for logic, or create your own with ease. Qualtrics is can be generic as you want, or as customizable as you need.

I wish Qualtrics wouldn't charge for additional question types. For example, add the form upload and signature question types, you have to pay a fee for each.

The analytics options for performing certain data manipulations in the system before exporting data makes developing reports a very quick process. I love the chat-based support function as well.

I find it odd that when removing (decrementing) cases from data sets, as I always do to remove preview data, that the time that the system takes to update numbers is rather long. I chatted with product support one day and was given a work-around (i.e., add an embedded data survey block in survey flows), but is still odd.

Easily write, edit, and send surveys that follow review board standards and maintain data privacy for participants. Qualtrics combines the ease of a Google Forms type application with the multitude of features needed to navigate quantitative and qualitative survey question data. Replicate questions, create multiple versions of a survey and save them, see participant completion rates and send out secure links easily as well.

Costs more than free options such as surveymonkey, etc. but the ability to save your data and see multiple outputs of that data is worth it.

Using Core XM, I can create surveys, distribute them, and view the results in a variety of ways. My target demographic will have no trouble using its user interface and templates because they are both very user-friendly.

After using Qualtrics, I can't think of many disadvantages. According to what I've read, the phrasing of questions can become challenging depending on the amount of your investigation. Using the tool for a research project, for example, necessitated extreme caution in selecting the questions we posed to ensure that they were relevant to our original idea. This is more of a warning than a problem in the tool itself, though.

Qualtrics allows for the creation of basic up to advanced surveys, with a robust platform that is there when you need it, but optional when you don't. I appreciate that Qualtrics has predictive tools such as suggestions for the type of question and even for the available answers. It is easy to rearrange questions and while there is a small learning curve, using tools such as "flow logic" for advanced options. Further, the tool provides options for organizing your surveys and makes it easy to deploy/close them from the site.

While the survey setup is relatively easy, downloading data can often be burdensome and time-consuming. For my work, I often want to drill down and few answers based upon a selected response, but while viewing it on the website does not take long, compiling and downloading a PDF report is something that I don't look forward to doing.

The feature of Qualtrics I like the most is that the sky is the limit in terms of it's versatility. One can make a very simple, straight-forward survey or one can use sophisticated logic and make a very complex survey. This versatility allows me to use Qualtrics for any job I have.

In it's current state the Insight Platform reporting features are less-than ideal. They are making progress and things are getting a little better, but there is a long way to go. I still am not able to customize my graphs using the reporting tool like I really need to do.

Qualtrics has made my quantitative and mixed method research easy with its user friendliness! The preloaded survey choice options (from likert scale to adding photos in answers) are enough for designing any sort of survey you are planning to conduct!

I honestly do not dislike anything. I think the sharing option for editing a survey could be made a little obvious rather than hidden somewhere and that's just it.

Extremely versatile, easy to use, extensive knowledge library (university).

At first glance their workflow is different from other survey software vendors out there. But reading some articles on how to achieve advanced survey objectives, it totally makes sense.

Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

It is very expensive and Qualtrics is not good at letting users know when they change something.

Surveys are easy to program and the reporting feature allows me to simply distribute a link to our team to quickly view the results, including charts and tables.

Some of the data setups in the crosstabs feature could be improved.

I like the people the best, but the software is intuitive and easy to use. It's like and Apple product, you don't really need a manual to use it right out of the gate.

I don't like finding out that something changed when I log in. I would rather have been told ahead of time that things were changing and I should expect X Y or Z.