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SurveyMonkey vs HubSpot Marketing Hub Comparison

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Overview

Category Leaders

Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives...

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

25

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

9.4K

5

4

3

2

1

6.1K

2.7K

447

71

39

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

5K

5

4

3

2

1

3K

1.6K

301

45

24

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Happy using surveymonkey, once I prepared office Christmas party and I used it to create a voting platform to present funny awards to the employees.
I love survey monkey I feel this is one of the best survey software out there. The setup process is very fast and seamless.
Customization on this platform is really fantastic and everything is so easily customizable, the user interface is slick and clean and very friendly looking.

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Cons

The company's take on my dilemma was - "Pay for it" and you'll get the information you need. In my opinion they shouldn't bother having a free version of this software if it functions that poorly.
And completing would give you typically anywhere between 0.5-2. All surveys initially start with a few boring routine questions, which make you pissed off.
There should be more protection factors when approving registrations and preventing fraud.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features54
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Results Sharing
  • Marketing Automation
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • NPS Survey Structure
  • Offline Response Collection
  • Online Polling
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Total features103
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Results Sharing
  • Marketing Automation
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • NPS Survey Structure
  • Offline Response Collection
  • Online Polling
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Integrations

  • Total integrations199
  • Constant Contact
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Mailchimp
  • Meta for Business
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations552
  • Constant Contact
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Mailchimp
  • Meta for Business
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SurveyMonkey logo

SurveyMonkey

Great for quick surveys

Reviewed 4 years ago
Pros

it's a great product for simple to complex surveys and the tracking capabilities are easily accessible in the tool, but also connect with other marketing automation tools such as HubSpot

Cons

Sometimes, the interface freezes which makes it difficult, and I've also had some issues with lost work even after saved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Great tool

Reviewed 4 years ago
Pros

Love the integration with HubSpot, very powerful.

Cons

The number of users is too limited, can be difficult for an international team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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SurveyMonkey logo

SurveyMonkey

Very good for text analysis and templates

Reviewed 2 years ago

Best application for surveys and really good integration.

Pros

The integration the application has wtih Google sheets, office Reports, Trello, hubspot and google forms.

Cons

Not sure but some of their higher paid packages are really high in prices and not affordable, thousands of dollars...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Brilliantly easy way to run surveys

Reviewed 4 years ago

Great way to do scalable surveys.

Pros

Great reporting, Great Fremium features. Integrates well with a host of other software including HubSpot and mailchimp.

Cons

It's a bit less intuitive than I expected. Also did not offer visual surveys (like choose a picture). If it does I could not find it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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SurveyMonkey logo

SurveyMonkey

Streamlines Surveys, Not Much More Needed

Reviewed a year ago

Pretty pleased. I feel like I want to think about logistics of surveys as little as possible. Does what it says.

Pros

Super branded and recognizable as a professional tool which gives me better confidence that respondents will take my surveys.

Cons

Email marketing tools should be expanded and more accessible.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Easy to use.

Reviewed 3 years ago
Pros

Great way to create quick surveys for your team.

Cons

Can be completed in Google Docs. not well marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Platform for Simple

Reviewed 3 years ago

easy to use and understand the platform without much effort

Pros

- free to create and design surveys fast (saves time) - Supports image and graphics

Cons

- Pricey and appropriate for human resource and marketing survey

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Easy to use tool for everyone

Reviewed 4 years ago
Pros

Survey Monkey is so easy to use and widely recognized by almost everyone, making it an ideal choice for an office setting. I like the high level of results visibility available, especially in the paid version, as well.

Cons

I didn't have the easiest experience connecting it with Hubspot, but I think that was a glitch on Hubspot's part.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Survey monkey is a great tool

Reviewed 3 years ago
Pros

It was very easy and straightforward to create the survey. Also it was simple to share and the results and analytics pages are very helpful!

Cons

No complaints, this tool helped me in countless marketing projects

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Easy and Integrates with platforms I use

Reviewed 4 years ago
Pros

I really like that SurveyMonkey integrates with HubSpot. It makes it easy to segment lists and automation based off of responses to surveys.

Cons

I don't really have a negative review of the product. The only thing I can think of is that when creating surveys in HubSpot, if you're using a web collector link you have to ask for email address as the first question. This hasn't been too much of a problem though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

User friendly

Reviewed 4 years ago

Marketing

Pros

The different formats and specification used to create surveys of all kinds.

Cons

The reminder default is a little aggressive for my taste.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Easy to use and useful for simple survey taking

Reviewed 4 years ago
Pros

Easy to use and set up for simple marketing surveys which creates a cost effective marketing

Cons

Occasionally buggy or hard to use on mobile but overall a good software

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SurveyMonkey logo

SurveyMonkey

The best tool I used for surveys

Reviewed a year ago

I think it's probably the best tool for surveys. It's a bit more expensive than the competition but it's saves a lot of time using the templates.

Pros

Great ready-to-use templates for many different surveys.

Cons

Integration with CMS and more advanced marketing tools wasn't as good as I expected.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Super helpful tool

Reviewed 4 years ago
Pros

Very easy to setup and deploy surveys. Pricing is reasonable and tailored to my work needs.

Cons

I liked everything about the software. I wish the company offered more marketing services.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Makes it easy to gather product information!

Reviewed 4 years ago

Overall great experience. Very simple and straightforward

Pros

Easy to use for anyone with any sort of background in marketing/familiarity with surveys and other marketing tools

Cons

Maybe not the most intuitive for people not very familiar with marketing techniques and tools

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SurveyMonkey logo

SurveyMonkey

Using Survey Monkey with Inbound

Reviewed 6 years ago

We use survey monkey as an integration with our HubSpot licenses so that we can get user feedback and gain insight to our customers and leads

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

SurveyMonkey logo

SurveyMonkey

SurveyMonkey Review

Reviewed 2 years ago

Good if you are the one creating the surveys to gather information. Not so good if you're the one taking the survey, as it's collecting your info for 3rd party marketing.

Pros

Is a way to make some extra cash doing reviews and surveys. Good for companies and other organizations that are trying to collect extra data to make operating decisions.

Cons

Seemed like a way for companies to gather my information, mass advertise, and phish for marketing data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SurveyMonkey logo

SurveyMonkey

Great to gather information for market research

Reviewed 3 years ago
Pros

It's great to gather information on user feedback and also team feedback. Very easy to use and it's great to get others involved.

Cons

Not too versatile, very straightforward product. Wish there were more features that can help with outbound marketing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Affordable Solution for Market Researchers

Reviewed 2 years ago

Age, gender, income and pain points of your target market.

Pros

It is vital in any business to be able to research the Market and come up with the Customer Persona that your marketing is going to target. Survey Monkey is the answer

Cons

Nothing bad at this time. It is a very useful internet marketing tool to have in your arsenal

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Easy to use and powerful.

Reviewed 4 years ago

We use Survey Monkey frequently to gather data on employee satisfaction. The anonymity of responses allows us to gather the true feelings of the people who report to us. The honesty and clarity makes a big difference to how we manage our teams.

Pros

In a few minutes you can write a survey and start getting results. Quick and easy for simple surveys and robust enough to do more advanced data gathering.

Cons

I really have to think about a "con" for Survey Monkey. The monthly marketing emails are kind of annoying.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Very Robust/Powerful, Not So Intuitive. Not So Affordable.

Reviewed 4 years ago

It was better when it first started and was simple. If they ever chose to get back to basics, this would be a great solution. However, as they grow and charge more, there's too many solid competitors for this to be the go-to anymore.

Pros

It does email marketing to the fullest, and more. They're the heavy in the industry, and are integrated with virtually every marketing platform that's worth anything.

Cons

There's not much that's intuitive with the interface after log in. It's so feature rich that it's overwhelming. Started off free up to 10,000 emails. Now, the limit is really really really low. There are so many alternatives at this point, that it's hard to justify. The email templates are limited, and clunky to operate.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SurveyMonkey logo

SurveyMonkey

GOOD ONLINE SURVEY SOFTWARE

Reviewed 3 years ago

Knowing the different needs of the departments, particularly between marketing and production.

Pros

Survey Monkey is a good tool for marketing survey and to assess the customer's satisfaction at the end of a project. It's working with oracle marketing plug-in.

Cons

The useful functions of data mining are available only for the most expensive plan.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Simple and convenient

Reviewed 4 years ago
Pros

The questionnaires are easy to compose and send out to associates and / or customers to fill out . Because of how convenient it is, you can expect a good conversion rate of respondees .

Cons

They are very on the nose with their marketing and logo . I would also love to see more font options .

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SurveyMonkey logo

SurveyMonkey

Poll people quickly and easily

Reviewed 3 years ago

I use surveys to poll for events, knowledge, learning, and planning.

Pros

Poll people quickly and easily, make any type of questions, easily get feedback to inform decision making.

Cons

I don't like all of the marketing emails but understand it given it being a free program to use for all.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SurveyMonkey logo

SurveyMonkey

A way to survey anything!

Reviewed 4 years ago
Pros

I use this in my classes when preparing marketing projects. It's a great way to get surveys out to anyone in order to get responses back to put into marketing plans.

Cons

If you aren't doing a lot of surveys, the basic free version does not give enough surveys to meet the requirements in most classes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Hubspot to the Rescue!

Reviewed 7 years ago

Hubspot is the best integrated Content Marketing tool out there. It's extremely intuitive and user-friendly. It has completely changed the way we implement our marketing strategy. The automation provided by Hubspot has saved us time and money while increased our leads and website traffic.

Pros

-Wide variety of free integrations such as: SurveyMonkey, Salesforce, GoToWebinar, and Wordpress, just to mention a few. -Excellent Customer Service support. -Great reporting tools

Cons

-Price can be a bit high

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

HubSpot Marketing Hub logo

HubSpot Marketing Hub

I LOVE HUBSPOT! It makes Marketing Automation SO EASY and SO FUN.

Reviewed 5 years ago
Pros

Hubspot makes Marketing fun. You are in the driver's seat of every single campaign from start to finish. Plus, it easily integrates with so many other softwares, like Salesforce, Wistia, GoToMeeting/Webinar, SurveyMonkey. It makes marketing a breeze! Plus, their Customer Service and Support is amazing. They respond quickly, and they have endless amounts of How To articles and videos.

Cons

The reporting tools in Hubspot take a while to get used to. The fields and properties are a bit convoluted when you first start out. It could use some updates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

Perfect Tool for Revenue-Focused Marketing Teams

Reviewed 7 years ago

HubSpot is the ideal product for revenue-driven marketers who need a great tool to support their content marketing strategy with an inbound philosophy. I've been using HubSpot for a few years now, and I can't imagine not having it in my arsenal. I previously used HubSpot with a Salesforce integration, but now I also use HubSpot's CRM. We also integrate in SurveyMonkey, GotoWebinar, PandaDoc and Wistia.

Pros

No pros were added to this review

Cons

No cons were added to this review