WebEngage Pricing, Features, Reviews & Comparison of Alternatives

WebEngage Reviews


WebEngage is a multi-channel B2C marketing automation cloud.

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WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages via:
Web Messages
In-app Messages
Push Notifications
Text Messages
Browser Push notifications

WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries.
Companies can segment their audiences by:
Who they are - User attributes
What they do - User behaviour
How they reach you - Technology they use

WebEngage Screenshots (7)

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Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Linux, Mac, Windows, Web-based, Windows Phone
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Chinese (Simplified), Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
Support Options
FAQs, Online Support, Phone Support, Video Tutorials

WebEngage Pricing

Starting from: $499.00/month

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

Competitors Pricing


Starting from: $63.00
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Starting from: $335.00
Pricing model: Subscription
Free Trial: Available

CloudCherry 360 Feedback

Pricing model: Subscription

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Key Features of WebEngage

  • User Journey Designers
  • Custom Segmentation


Campaign Management
Lead Management
Cross channel customer journey builder
Campaign AB testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalisation
Behavioral targeting

Alternatives to WebEngage