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WebEngage vs TractionNext Comparison

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Overview

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and...

TractionNext helps medium to large organizations automate campaign workflows and boost conversions across email, promotions,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

335

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.5

5

4

3

2

1

13

11

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

3.7

5

4

3

2

1

1

7

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

There are so many feature that you can use free and working absolutely amazing. And the most amazing the customer service and always available with full support as a friendly way.

SJ

Sujeet J.

It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

MK

Mayank K.

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

SR

Stewart R.

Pros

Traction Next software upgrade is reliable and delivers customer expectations. It is an excellent tool to improve our marketing strategies and communicate with your subscribers.

GJ

Girl Jenny C.

However I have never had trouble in getting help to resolve issues. Overall we are happy with TractionNext and would recommend them without any hesitation.

PR

Prashanth R.

Managing the database is also easy because of the ability to classify the various contacts in our ever growing database. Customer support is also very prompt and helpful.

PR

Prashanth R.

Cons

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

AR

Anonymous Reviewer

Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.

SD

Siddhant D.

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage.

AT

Aniket T.

Cons

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release.

AG

Aaron G.

I used to use Eloqua so in comparison Traction is very limited.

ST

Sophie T.

With knowledge of HTML I would like to have the option to switch the HTML in some of the drop and drag modules.

EE

Esme E.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features132
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Channel Management
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • GDPR Compliance
  • Gamification
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Predictive Modeling
  • Push Notifications
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Review Monitoring
  • Review Notification
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled / Automated Reports
  • Segmentation
  • Sentiment Analysis
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • Video Support
  • Visitor Management
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features62
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Channel Management
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • GDPR Compliance
  • Gamification
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Predictive Modeling
  • Push Notifications
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Review Monitoring
  • Review Notification
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled / Automated Reports
  • Segmentation
  • Sentiment Analysis
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • Video Support
  • Visitor Management
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations13
  • Constant Contact
  • Facebook
  • Gmail
  • Google Analytics
  • Google Calendar
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Mailchimp
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations8
  • Constant Contact
  • Facebook
  • Gmail
  • Google Analytics
  • Google Calendar
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Mailchimp
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk