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Salesforce Sales Cloud   

10,425
Cloud-based CRM & Sales Automation
Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more. Read more about Salesforce Sales Cloud
Cloud-based CRM & Sales Automation
Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more. Read more about Salesforce Sales Cloud

amoCRM   

133
Lead & Sales Management for SMBs
Use amoCRM to work across platforms, using smart automations in an intuitive digital pipeline. Tasks and notifications help you close more deals. Read more about amoCRM
Lead & Sales Management for SMBs
Use amoCRM to work across platforms, using smart automations in an intuitive digital pipeline. Tasks and notifications help you close more deals. Read more about amoCRM

Zoho CRM   

2,424
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM

GreenRope   

130
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope

Insightly   

401
The CRM For What You Value Most - Life. Time. Customers.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly
The CRM For What You Value Most - Life. Time. Customers.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly

Pipedrive   

1,862
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive

monday.com   

1,608
Project Management Made Easy
monday.com is a visual tool that will help you track leads and manage projects in one place. It's a CRM mixed with a project management tool and a task list. Read more about monday.com
Project Management Made Easy
monday.com is a visual tool that will help you track leads and manage projects in one place. It's a CRM mixed with a project management tool and a task list. Read more about monday.com

Hatchbuck   

146
Sales & marketing for small businesses
Track and manage all of your small business sales and marketing activities in one spot. Read more about Hatchbuck
Sales & marketing for small businesses
Track and manage all of your small business sales and marketing activities in one spot. Read more about Hatchbuck

NetSuite CRM+   

165
Grow Your Company in the Cloud with NetSuite CRM
NetSuite CRM+ gives a real-time, 360-degree view of the entire customer lifecycle, from lead to upsell, sales forecasting, eCommerce, marketing & support. Read more about NetSuite CRM+
Grow Your Company in the Cloud with NetSuite CRM
NetSuite CRM+ gives a real-time, 360-degree view of the entire customer lifecycle, from lead to upsell, sales forecasting, eCommerce, marketing & support. Read more about NetSuite CRM+

Pipeliner CRM   

81
It's All About Sales! Pipeline management, sales process.`
Pipeliner CRM a sales enablement tool for sales management and salespeople. Focusing on what matters, pipeline + process + focus + analytics for revenue. Read more about Pipeliner CRM
It's All About Sales! Pipeline management, sales process.`
Pipeliner CRM a sales enablement tool for sales management and salespeople. Focusing on what matters, pipeline + process + focus + analytics for revenue. Read more about Pipeliner CRM

ActiveCampaign   

278
Email Marketing + Marketing Automation + CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign
Email Marketing + Marketing Automation + CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign

bpm'online CRM   

77
Boost marketing, sales and service performance!
Online software for business process automation, sales force automation, marketing and service management. Read more about bpm'online CRM
Boost marketing, sales and service performance!
Online software for business process automation, sales force automation, marketing and service management. Read more about bpm'online CRM

vCita Business App   

134
Own your time. Master your business.
Manage your clients, take notes, mark for follow-up and respond to client requests while on-the-go. Read more about vCita Business App
Own your time. Master your business.
Manage your clients, take notes, mark for follow-up and respond to client requests while on-the-go. Read more about vCita Business App

Bitrix24   

280
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Agile CRM   

292
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM

TEAMGATE  

119
Simply smart Sales CRM software
A web based full process Sales CRM designed with you in mind to manage every step in your sales pipeline simply and efficiently. Read more about TEAMGATE
Simply smart Sales CRM software
A web based full process Sales CRM designed with you in mind to manage every step in your sales pipeline simply and efficiently. Read more about TEAMGATE

NetSuite  

357
Cloud ERP and business management suite
NetSuite is the world's leading cloud business management software suite made specifically for the needs of high-growth and mid-sized businesses. Read more about NetSuite
Cloud ERP and business management suite
NetSuite is the world's leading cloud business management software suite made specifically for the needs of high-growth and mid-sized businesses. Read more about NetSuite

Salesforce Essentials  

171
CRM for small business
Salesforce Essentials is a cloud-based CRM for small businesses which allows users to manage leads, opportunities, pipelines, support requests, and more. Read more about Salesforce Essentials
CRM for small business
Salesforce Essentials is a cloud-based CRM for small businesses which allows users to manage leads, opportunities, pipelines, support requests, and more. Read more about Salesforce Essentials

Sellsy  

29
CRM, invoicing, automation, marketing (+ more) in one place!
The all-in-one sales suite to take the headache out of customer relationships. Manage your CRM, customer support portal, invoicing, and more from one platform! Read more about Sellsy
CRM, invoicing, automation, marketing (+ more) in one place!
The all-in-one sales suite to take the headache out of customer relationships. Manage your CRM, customer support portal, invoicing, and more from one platform! Read more about Sellsy

Microsoft Dynamics CRM  

2,962
Online customer relationship management solution
With Microsoft Dynamics CRM Online, you get powerful CRM software delivered as a cloud service from Microsoft, providing instant-on anywhere access, predictable pay-as-you-go pricing, and a financially backed service level agreement (SLA). Read more about Microsoft Dynamics CRM
Online customer relationship management solution
With Microsoft Dynamics CRM Online, you get powerful CRM software delivered as a cloud service from Microsoft, providing instant-on anywhere access, predictable pay-as-you-go pricing, and a financially backed service level agreement (SLA). Read more about Microsoft Dynamics CRM

Marketing 360®  

792
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®

Nimble  

1,129
Contact management & social relationship software
Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts. Read more about Nimble
Contact management & social relationship software
Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts. Read more about Nimble

Less Annoying CRM  

300
A simple CRM built just for small businesses
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. Read more about Less Annoying CRM
A simple CRM built just for small businesses
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. Read more about Less Annoying CRM

Copper  

331
(formerly ProsperWorks) The only CRM recommended for Google
Copper - formerly ProsperWorks - is the only CRM recommended for Google, and allows your team to focus on what they do best - closing more deals. Read more about Copper
(formerly ProsperWorks) The only CRM recommended for Google
Copper - formerly ProsperWorks - is the only CRM recommended for Google, and allows your team to focus on what they do best - closing more deals. Read more about Copper

Quick Base  

183
The easiest way to build your own apps without code.
Quick Base is an application building platform which allows users to create customized business apps with no coding required. The enterprise-ready solution offers tools including workflow automations, notifications and reminders, task management, team collaboration, interactive dashboards, and more. Read more about Quick Base
The easiest way to build your own apps without code.
Quick Base is an application building platform which allows users to create customized business apps with no coding required. The enterprise-ready solution offers tools including workflow automations, notifications and reminders, task management, team collaboration, interactive dashboards, and more. Read more about Quick Base
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CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Customer Relationship Management (CRM) software category. If you’re a business owner or decision maker who is evaluating CRM technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American CRM software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the CRM market.

Since Category Leaders is intended to cover the CRM market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on CRM capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the CRM category, we identify the following set of features:

  • Core features: contact management, interaction tracking, and lead management.
  • Common features (at least two of the following): email marketing, workflow management, forecasting, reporting or analytics, call management, and lead scoring.
  • Optional features: customer support tracking, channel management, social media integration, document management, contact list management, marketing automation, product catalog, quote management, referral tracking, and territory management.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

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