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Salesforce Sales Cloud   

10,344
Cloud-based CRM & Sales Automation
Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more. Read more about Salesforce Sales Cloud
Cloud-based CRM & Sales Automation
Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more. Read more about Salesforce Sales Cloud

Nutshell CRM   

330
CRM & sales collaboration tool for small businesses
Experience what the most accessible, powerful, and complete CRM on the market can do for your sales operation. Nutshell is the CRM that works how you work. Read more about Nutshell CRM
CRM & sales collaboration tool for small businesses
Experience what the most accessible, powerful, and complete CRM on the market can do for your sales operation. Nutshell is the CRM that works how you work. Read more about Nutshell CRM

Zoho CRM   

2,404
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM

Insightly   

402
The CRM For What You Value Most - Life. Time. Customers.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly
The CRM For What You Value Most - Life. Time. Customers.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly

Pipedrive   

1,853
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive

monday.com   

1,599
Project Management Made Easy
monday.com is a visual tool that will help you track leads and manage projects in one place. It's a CRM mixed with a project management tool and a task list. Read more about monday.com
Project Management Made Easy
monday.com is a visual tool that will help you track leads and manage projects in one place. It's a CRM mixed with a project management tool and a task list. Read more about monday.com

HubSpot CRM   

1,722
Everything you need to sell in one integrated suite
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM. Read more about HubSpot CRM
Everything you need to sell in one integrated suite
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM. Read more about HubSpot CRM

Freshsales   

328
The CRM for high-velocity sales teams
A complete CRM for high-velocity sales teams with integrated phone and email, user behavior tracking and lead scoring. Read more about Freshsales
The CRM for high-velocity sales teams
A complete CRM for high-velocity sales teams with integrated phone and email, user behavior tracking and lead scoring. Read more about Freshsales

Airtable   

564
Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable
Cloud-based organization & collaboration tool
Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows. Read more about Airtable

Nimble  

1,122
Contact management & social relationship software
Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts. Read more about Nimble
Contact management & social relationship software
Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts. Read more about Nimble

Less Annoying CRM  

301
A simple CRM built just for small businesses
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. Read more about Less Annoying CRM
A simple CRM built just for small businesses
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. Read more about Less Annoying CRM

Favro  

365
All-in-one planning & collaboration app
Favro is an all-in-one planning & collaboration app which enables marketers to plan, track & manage ideas effectively using intuitive boards, cards & reports. Read more about Favro
All-in-one planning & collaboration app
Favro is an all-in-one planning & collaboration app which enables marketers to plan, track & manage ideas effectively using intuitive boards, cards & reports. Read more about Favro

ONLYOFFICE  

277
Cloud Office Suite
ONLYOFFICE is a secure web office integrated with CRM, document&project management, email, calendar, chat and internal social network, all to organize your teamwork in one place. Read more about ONLYOFFICE
Cloud Office Suite
ONLYOFFICE is a secure web office integrated with CRM, document&project management, email, calendar, chat and internal social network, all to organize your teamwork in one place. Read more about ONLYOFFICE

Apptivo CRM  

291
CRM for managing customer accounts
Apptivo CRM is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact info, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as Contacts or Opportunities. Read more about Apptivo CRM
CRM for managing customer accounts
Apptivo CRM is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact info, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as Contacts or Opportunities. Read more about Apptivo CRM

Close  

117
Close More Deals. Make More Sales.
With built-in calling, SMS, and email all in one platform, Close is designed to help you close more deals. Try 100% free at https://app.Close/signup/ Read more about Close
Close More Deals. Make More Sales.
With built-in calling, SMS, and email all in one platform, Close is designed to help you close more deals. Try 100% free at https://app.Close/signup/ Read more about Close

Salesflare  

88
More sales with less work for startups and small businesses
Salesflare is a customer relationship management (CRM) solution for small businesses & startups which is designed to reduce the time spent on data input. Read more about Salesflare
More sales with less work for startups and small businesses
Salesflare is a customer relationship management (CRM) solution for small businesses & startups which is designed to reduce the time spent on data input. Read more about Salesflare

Base CRM  

111
All-in-one sales platform for sales teams
Base is a CRM software focused on empowering sales teams to win more deals. By automating tasks, data capture and analysis, the all-in-one platform aims to help sales reps increase productivity while enabling sales leaders to provide the personalized coaching needed to accelerate performance. Read more about Base CRM
All-in-one sales platform for sales teams
Base is a CRM software focused on empowering sales teams to win more deals. By automating tasks, data capture and analysis, the all-in-one platform aims to help sales reps increase productivity while enabling sales leaders to provide the personalized coaching needed to accelerate performance. Read more about Base CRM

Vtiger CRM  

107
All-in-one CRM for small businesses
Vtiger CRM enables marketing, sales, and support teams to follow, engage with, and plan work around customers as they move across the entire customer life cycle. Read more about Vtiger CRM
All-in-one CRM for small businesses
Vtiger CRM enables marketing, sales, and support teams to follow, engage with, and plan work around customers as they move across the entire customer life cycle. Read more about Vtiger CRM

InStream  

39
Sales, contact management & relationship automation tool
InStream is a sales, contact management & relationship automation tool designed to enable SMBs to build, manage & sustain effective customer relationships. Read more about InStream
Sales, contact management & relationship automation tool
InStream is a sales, contact management & relationship automation tool designed to enable SMBs to build, manage & sustain effective customer relationships. Read more about InStream

Relenta  

32
Email-based CRM for people who get things done
Relenta is a beautifully simple and amazingly effective email-based CRM. Read more about Relenta
Email-based CRM for people who get things done
Relenta is a beautifully simple and amazingly effective email-based CRM. Read more about Relenta

NABD System  

37
Multi-channel Customer support & Help Desk software-FREE PLAN
NABD provides a framework to dispatch, analyze, automate, and unify customer interactions with your business to provide excellent customer experience. Read more about NABD System
Multi-channel Customer support & Help Desk software-FREE PLAN
NABD provides a framework to dispatch, analyze, automate, and unify customer interactions with your business to provide excellent customer experience. Read more about NABD System

Sage CRM  

43
Web-based CRM for small and medium businesses
Speed up your business growth with our web-based CRM application: Sage, the leading supplier of business management solutions to small and medium businesses. Sage CRM directs your sales efforts towards the most profitable, most winnable deals, and helps your enterprise make the most of its selling opportunities. Read more about Sage CRM Sage CRM helps you to plan, execute, and measure the success of marketing campaigns. It becomes much easier to get the right messages to the right people at the right time, eliminating guesswork, and making the best use of your marketing resources.
Web-based CRM for small and medium businesses
Speed up your business growth with our web-based CRM application: Sage, the leading supplier of business management solutions to small and medium businesses. Sage CRM directs your sales efforts towards the most profitable, most winnable deals, and helps your enterprise make the most of its selling opportunities. Read more about Sage CRM Sage CRM helps you to plan, execute, and measure the success of marketing campaigns. It becomes much easier to get the right messages to the right people at the right time, eliminating guesswork, and making the best use of your marketing resources.
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CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Customer Relationship Management (CRM) software category. If you’re a business owner or decision maker who is evaluating CRM technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American CRM software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the CRM market.

Since Category Leaders is intended to cover the CRM market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on CRM capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the CRM category, we identify the following set of features:

  • Core features: contact management, interaction tracking, and lead management.
  • Common features (at least two of the following): email marketing, workflow management, forecasting, reporting or analytics, call management, and lead scoring.
  • Optional features: customer support tracking, channel management, social media integration, document management, contact list management, marketing automation, product catalog, quote management, referral tracking, and territory management.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

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