CRM Software

Best Comparison List of Vendor Applications & Tools
  • Pipedrive    109

    CRM built by salespeople, for salespeople
    Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reportingread more, email & Google Maps integration, & more.
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  • ProsperWorks CRM    9

    Built for Google, used by Google, and recommended by Google.
    ProsperWorks is the #1 CRM for Google Apps, and is used by Google and recommended by Google to their millions of Googleread more Apps users.
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  • Pipeliner CRM    37

    Pipeliner - The World's Most Visual CRM
    Pipeliner CRM is instant intelligence, visualized. It empowers sales teams and management, through key sales metricsread more and insightful performance data.
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  • bpm'online CRM    4

    Boost marketing, sales and service performance!
    Online software for business process automation, sales force automation, marketing and service management
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  • Insightly    58

    Online CRM & project management for small & medium business
    Insightly is a tool to help small businesses deal with the vital task of managing their contacts, organizations, partnersread more, vendors, and suppliers.
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  • SAP Digital CRM  

    Simple but powerful CRM ready to grow with your business
    Starting at just $23 per user, SAP Digital CRM is a simple, yet powerful CRM solution that’s designed to help smallerread more sales teams get up and running in minutes.
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  • SalesforceIQ    69

    The Smarter, Simpler CRM
    SalesforceIQ automatically fills contact and prospect data, sorting this information, creating tasks, tracking interactionsread more and letting you contact clients.
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  • Accelo CRM    2

    More than just a CRM
    Use AffinityLive CRM to automate & track customer management activities with a real-time interaction newsfeed, tasksread more & reminders, triggered email, quotes & more
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  • Zoho CRM    126

    Flexible, Customer-Centric CRM for Small & Medium Business
    Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, trackread more revenue & send communications.
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  • Desk.com    24

    Online Customer Support Software & Helpdesk Solution
    Desk.com is the all-in-one support app that keeps customers happy. Respond to customers on multiple channels and offerread more self-service support quickly. Desk.com has the best integration with Salesforce which means that your sales and service teams are always in sync. Start in a matter of hours; then, watch Desk.com grow with you. Providing fast, awesome customer service has never been easier!
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  • NetSuite CRM+    3

    Grow Your Company with Customer-centric CRM Software in the Cloud
    NetSuite CRM+ gives a real-time, 360-degree view of the entire customer lifecycle, from lead to upsell, sales forecastingread more, eCommerce, marketing & support.
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  • Less Annoying CRM    5

    Manage contacts and track leads
    Thousands of small businesses use Less Annoying CRM to manage contacts, track leads, and stay on top of follow-ups.
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  • Infusionsoft    28

    Don't Compromise. Get Sales & Marketing Software That Works.
    Infusionsoft is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leadsread more, track engagement, send messages & more.
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  • Kickserv    12

    Field Service Management online CRM
    Kickserv is a field service management app that doubles as a CRM, facilitating detailed contact records, client communicationread more, customer portal, & reporting.
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  • PipelineDeals    24

    Sales Productivity Platform
    A CRM to help business start, develop and grow their customer relationships
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  • TEAMGATE    38

    Intelligent Sales CRM
    Teamgate is cloud based sales CRM with easy-to-use interface. Track your sales process, manage contacts or analyze salesread more results without efforts.
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  • amoCRM    35

    Lead and Sales Management for SMBs
    amoCRM is an easy-2-use CRM. It is however very functional and powerful. amoCRM includes Sales pipeline, lead trackingread more, analytics and website integration.
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  • Hatchbuck    34

    Sales & Marketing Software for Small Business
    Track and manage all of your small business sales and marketing activities in one spot.
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  • ActiveCampaign    14

    Email Marketing + Marketing Automation + CRM/Sales Automation
    ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelinesread more & tasks, and lead scoring.
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  • Really Simple Systems    13

    Making CRM Simple
    Small business CRM providing everything you need to manage your customers, prospects, tasks, sales opportunities andread more marketing all in one easy-to use system.
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  • HubSpot    97

    Inbound Marketing Platform & Sales Software
    HubSpot integrates with Salesforce Professional, Enterprise and Unlimited Editions.
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  • Close.io    72

    Close More Deals. Make More Sales
    Close.io is a CRM that lets you makes & receive calls and eliminates the need for data entry by auto-logging & trackingread more calls, emails, and sales activity.
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  • Salesforce    235

    Cloud-based CRM & Sales Automation
    Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, socialread more collaboration, and more.
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  • Nimble    81

    Contact management & social relationship software
    Nimble combines CRM with social media monitoring and insights to help you smartly engage with your contacts.
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  • vCita    61

    The Online Gateway to Your Business
    vCita is a client engagement platform featuring a contact management tool that gives a 360 view of all client informationread more, from contact info to appointments.
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GetApp lists the best CRM software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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Page last modified

What is CRM Software?

CRM software helps to improve the quality of the relationship between a company and its clients by automating a range of customer-focused processes and providing insights into these activities. The traditional goal of customer relationship management software is to automate the process of recording and storing customer information, providing one point of access for all team members.

However, as these applications have become more popular they have grown to be become vital tools for sales teams in managing their daily activities.

CRM applications are not only used to keep track of customer interactions, but also those of vendors, partners and suppliers. This helps sales teams and other customer-focused members improve the experience of their customers. Features that help with this include conversation and interaction tracking, allowing you to follow the progress of leads through the sales cycle.

The majority of CRM solutions not only offer customer data storage, but also include sales and marketing features, such as lead management, competitor analysis and team collaboration tools.

CRM software removes the need for teams to keep separate spreadsheets, files and folders by consolidating customer data, interactions, notes, billing, invoicing and account history into one easily accessible user interface. Many applications now also link social media profiles to customer profiles.

Having all this client information in one place bridges the gap between departments, improving the overall performance of all teams. This also helps teams to avoid doubling up on work and ensures your most important clients receive the right amount of attention.

Many CRM applications also include features for performance and productivity monitoring and will generate reporting based on key insights and analytics. This helps you identify issues and opportunities that may otherwise go unnoticed.

Key Features & Benefits

  • Customer data management
  • Customer support and service
  • Lead management and marketing campaign tools
  • Client interaction tracking and recording
  • Team communication, collaboration and file sharing tools
  • Key sales insights and reporting tools
  • Staff performance and productivity monitoring

CRM Category Leaders Q2 2016

GetApp's quarterly ranking showcases the top 25 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. Zoho CRM

Flexible, Customer-Centric CRM for Small & Medium Business
79
17
17
17
16
12

2. TEAMGATE

Intelligent Sales CRM
75
17
10
14
16
18

3. Salesforce

Cloud-based CRM & Sales Automation
75
18
20
19
18

4. Insightly

Online CRM & project management for small & medium business
70
15
16
17
11
11

5. Pipedrive

CRM built by salespeople, for salespeople
70
20
16
17
9
8

6. Nimble

Contact management & social relationship software
67
18
16
15
6
12

7. Pipeliner CRM

Pipeliner - The World's Most Visual CRM
67
16
16
14
11
10

8. amoCRM

Lead and Sales Management for SMBs
61
17
14
14
2
14

9. Capsule

Take care of your customers and sales opportunities
61
13
16
16
3
13

10. WORK[etc] CRM

All-in-one business management system. CRM + Social + Projects + Billing
59
17
5
16
5
16

11. Workbooks CRM

CRM For Small and Medium Businesses
58
13
12
13
3
17

12. SalesforceIQ

The Smarter, Simpler CRM
58
19
5
16
7
11

13. Microsoft Dynamics CRM Online

Online customer relationship management solution
56
9
16
15
16

14. PipelineDeals

Sales Productivity Platform
55
14
13
15
5
8

15. Apptivo CRM

Software that grows with your business.
54
16
5
15
4
14

16. Vtiger CRM

Online CRM, Simplified
53
11
14
15
3
10

17. ProsperWorks CRM

Built for Google, used by Google, and recommended by Google.
52
11
7
16
2
16

18. bpm'online CRM

Boost marketing, sales and service performance!
52
11
10
13
3
15

19. Base CRM

Intelligent Sales Productivity Platform
51
14
14
19
4

20. HubSpot CRM

Everything you need to sell in one integrated suite.
50
14
3
0
20
13

21. Kickserv

Field Service Management online CRM
49
14
6
14
2
13

22. NetSuite CRM+

Grow Your Company with Customer-centric CRM Software in the Cloud
48
10
6
15
17

23. 1CRM

Doing Business, Better
47
15
15
0
3
14

24. ForceManager

Mobile CRM and Sales Management Software
47
12
3
17
4
11

25. Oracle CRM On Demand

47
7
15
14
11
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based CRM software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.