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Zaius   

25
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius

Really Simple Systems   

242
Making CRM Simple
Small business CRM for B2B with everything you need to manage your customers, prospects, tasks, sales opportunities and marketing all in one easy-to-use system. Read more about Really Simple Systems
Making CRM Simple
Small business CRM for B2B with everything you need to manage your customers, prospects, tasks, sales opportunities and marketing all in one easy-to-use system. Read more about Really Simple Systems

ActiveCampaign   

334
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign

Hatchbuck   

146
CRM & Marketing for small businesses and marketing agencies.
Track and manage all of your small business sales and marketing activities in one spot. Read more about Hatchbuck
CRM & Marketing for small businesses and marketing agencies.
Track and manage all of your small business sales and marketing activities in one spot. Read more about Hatchbuck

PipelineDeals   

596
Sales Productivity Platform
PipelineDeals is the most adopted CRM for small/midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Read more about PipelineDeals
Sales Productivity Platform
PipelineDeals is the most adopted CRM for small/midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Read more about PipelineDeals

SeoToaster CRM   

0
Cloud CRM & sales automation software
SeoToaster CRM is a cloud CRM & sales automation software which enables enterprises to launch campaigns, get insights into prospects and customers, and manage & market to leads with email tracking and leads nurturing automation, social marketing tools, a landing page builder, and more… Read more about SeoToaster CRM
Cloud CRM & sales automation software
SeoToaster CRM is a cloud CRM & sales automation software which enables enterprises to launch campaigns, get insights into prospects and customers, and manage & market to leads with email tracking and leads nurturing automation, social marketing tools, a landing page builder, and more… Read more about SeoToaster CRM

HarmonyPSA   

16
The next generation of professional services automation.
HarmonyPSA supports the entire business lifecycle, from lead generation to contract renewal. It is designed and built specifically for software and services businesses, automating business functions in a single platform available from the cloud on any device. Read more about HarmonyPSA Gain valuable insight With all the functionality you need in one place you’ll have the visibility to see what’s going on at the highest level and make more informed decisions. Increase billing With integrated time tracking systems and streamlined, automated billing you can bill more quickly and accurately. Contract management functionality eliminates revenue leakage and so improves profitability. Grow sales Convert more of your sales pipeline using our campaign management tools. Maintain and grow your existing customer base by providing exceptional customer service. Streamline operations Defined workflow processes will ensure that work gets done the way you want it to, every time, saving time and resources
The next generation of professional services automation.
HarmonyPSA supports the entire business lifecycle, from lead generation to contract renewal. It is designed and built specifically for software and services businesses, automating business functions in a single platform available from the cloud on any device. Read more about HarmonyPSA Gain valuable insight With all the functionality you need in one place you’ll have the visibility to see what’s going on at the highest level and make more informed decisions. Increase billing With integrated time tracking systems and streamlined, automated billing you can bill more quickly and accurately. Contract management functionality eliminates revenue leakage and so improves profitability. Grow sales Convert more of your sales pipeline using our campaign management tools. Maintain and grow your existing customer base by providing exceptional customer service. Streamline operations Defined workflow processes will ensure that work gets done the way you want it to, every time, saving time and resources

LeadSquared  

50
Marketing automation and sales execution platform
LeadSquared CRM software is designed to help you sell faster and increase your sales velocity. Read more about LeadSquared
Marketing automation and sales execution platform
LeadSquared CRM software is designed to help you sell faster and increase your sales velocity. Read more about LeadSquared

Tall Emu CRM  

7
Customizable CRM
Tall Emu CRM is a customizable CRM software which allows users to centralize & share data between employees with contacts, notes, calendars, tasks, and more. Read more about Tall Emu CRM
Customizable CRM
Tall Emu CRM is a customizable CRM software which allows users to centralize & share data between employees with contacts, notes, calendars, tasks, and more. Read more about Tall Emu CRM

Archipelia  

0
ERP for wholesalers, manufacturers & omnichannel traders
Archipelia is a web ERP solution designed for SMEs with 5 to 200 collaborators in wholesale trade, manufacturing and omnichannel trade industries. Read more about Archipelia
ERP for wholesalers, manufacturers & omnichannel traders
Archipelia is a web ERP solution designed for SMEs with 5 to 200 collaborators in wholesale trade, manufacturing and omnichannel trade industries. Read more about Archipelia

Marketing 360®  

828
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®

Infusionsoft  

954
Powerful marketing automation & CRM built for SMBs
Infusionsoft is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more. Read more about Infusionsoft
Powerful marketing automation & CRM built for SMBs
Infusionsoft is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more. Read more about Infusionsoft

YetiForce  

48
Open source CRM system
YetiForce is an innovative and versatile CRM system that collects all information related to the most important business processes, such as sales, marketing, projects, accounting, support, logistics, and many more. It is truly open source and always free-to-use for unlimited number of users. Read more about YetiForce
Open source CRM system
YetiForce is an innovative and versatile CRM system that collects all information related to the most important business processes, such as sales, marketing, projects, accounting, support, logistics, and many more. It is truly open source and always free-to-use for unlimited number of users. Read more about YetiForce

SalesNexus  

60
CRM, Sales and Marketing Automation for B2B Sales Teams
CRM sales people will use! Simple and easy to use. Easy to customize to your unique business. Read more about SalesNexus
CRM, Sales and Marketing Automation for B2B Sales Teams
CRM sales people will use! Simple and easy to use. Easy to customize to your unique business. Read more about SalesNexus

PROMYS CRM Help Desk PSA  

27
Cloud-based CRM, Help Desk, and PSA software.
CRM with built in quoting, quote revisions automatically update the sale forecast, 360' mobile view of all customer operational data and transaction information. Read more about PROMYS CRM Help Desk PSA
Cloud-based CRM, Help Desk, and PSA software.
CRM with built in quoting, quote revisions automatically update the sale forecast, 360' mobile view of all customer operational data and transaction information. Read more about PROMYS CRM Help Desk PSA

InTouch  

13
Sales & Marketing Automation & CRM
More than just a CRM, InTouch is designed to help businesses grow through using simple sales and marketing automation. From collecting customer data on your website or offline, through to automated lead nurturing campaigns, audience segmentation, email marketing and team tasks. Read more about InTouch InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.
Sales & Marketing Automation & CRM
More than just a CRM, InTouch is designed to help businesses grow through using simple sales and marketing automation. From collecting customer data on your website or offline, through to automated lead nurturing campaigns, audience segmentation, email marketing and team tasks. Read more about InTouch InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.

InfoServ  

11
Integrated Call Center, Help Desk, and CRM software system
InfoServ CRM, integrated Call Center, Help Desk & CRM software solution, is a powerful tool to attract, retain, and delight customers and grow your company into a customer-centric organization. Read more about InfoServ
Integrated Call Center, Help Desk, and CRM software system
InfoServ CRM, integrated Call Center, Help Desk & CRM software solution, is a powerful tool to attract, retain, and delight customers and grow your company into a customer-centric organization. Read more about InfoServ

Jumplead  

10
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead

OroCRM  

8
Flexible open-source CRM
OroCRM is an open-source customer relationship management (CRM) solution which offers customer interaction data capture, marketing tools, dashboards, and more. Read more about OroCRM
Flexible open-source CRM
OroCRM is an open-source customer relationship management (CRM) solution which offers customer interaction data capture, marketing tools, dashboards, and more. Read more about OroCRM

SAM  

8
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM

GleanView  

7
Sales and Marketing software stack
GleanView is an account-based sales and marketing software platform for finding and developing lifelong customers. Read more about GleanView
Sales and Marketing software stack
GleanView is an account-based sales and marketing software platform for finding and developing lifelong customers. Read more about GleanView

Beamery  

5
Candidate relationship management and talent recruitment
Beamery is a provider of web-based recruitment and marketing software encompassing a Talent CRM (Candidate Relationship Management) for accelerated candidate sourcing with rich talent pool building, a Talent Marketing solution for targeted engagement, plus Beamery landing pages for online promotions… Read more about Beamery
Candidate relationship management and talent recruitment
Beamery is a provider of web-based recruitment and marketing software encompassing a Talent CRM (Candidate Relationship Management) for accelerated candidate sourcing with rich talent pool building, a Talent Marketing solution for targeted engagement, plus Beamery landing pages for online promotions… Read more about Beamery
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Avg. User review

CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.