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Pipedrive   

2,027
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive
CRM built by salespeople, for salespeople
Pipedrive provides customer management to small businesses with a visual, drag-n-drop sales pipeline, sales reporting, email & Google Maps integration, & more. Read more about Pipedrive

Zaius   

25
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius

GreenRope   

132
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope

ActiveCampaign   

334
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign

Lucrativ   

0
Sales acceleration platform designed for deal management
Lucrativ is a cloud-based sales acceleration platform that helps businesses of all sizes with pipeline management, call prioritization, lead management, SMS campaign management & more. The platform leverages artificial intelligence to help sales teams derive insight & deliver custom-built solutions. Read more about Lucrativ
Sales acceleration platform designed for deal management
Lucrativ is a cloud-based sales acceleration platform that helps businesses of all sizes with pipeline management, call prioritization, lead management, SMS campaign management & more. The platform leverages artificial intelligence to help sales teams derive insight & deliver custom-built solutions. Read more about Lucrativ

Agile CRM   

318
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM

Thryv   

99
All-in-one management software built for small business
CRM software for small business. View contact info, appointment history, unique preferences, and notes with tags and filters. Includes text and email marketing. Read more about Thryv
All-in-one management software built for small business
CRM software for small business. View contact info, appointment history, unique preferences, and notes with tags and filters. Includes text and email marketing. Read more about Thryv

Odoo CRM  

49
Open Source CRM
Easily track your leads and opportunities thanks to a clear dashboard view of your pipeline. Read more about Odoo CRM
Open Source CRM
Easily track your leads and opportunities thanks to a clear dashboard view of your pipeline. Read more about Odoo CRM

Marketing 360®  

828
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®

Infusionsoft  

954
Powerful marketing automation & CRM built for SMBs
Infusionsoft is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more. Read more about Infusionsoft
Powerful marketing automation & CRM built for SMBs
Infusionsoft is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more. Read more about Infusionsoft

Insightly  

430
CRM for lifelong customer relationships.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly
CRM for lifelong customer relationships.
The CRM for what you value most. Grow your business faster than ever before by building stronger customer relationships over. Read more about Insightly

ConvergeHub  

24
Sales, marketing, customer service & billing CRM for SMBs
Use ConvergeHub to engage, communicate and collaborate with leads, prospects and customers at every stage and from any device. Read more about ConvergeHub
Sales, marketing, customer service & billing CRM for SMBs
Use ConvergeHub to engage, communicate and collaborate with leads, prospects and customers at every stage and from any device. Read more about ConvergeHub

Jumplead  

10
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead

SAM  

8
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM

GleanView  

7
Sales and Marketing software stack
GleanView is an account-based sales and marketing software platform for finding and developing lifelong customers. Read more about GleanView
Sales and Marketing software stack
GleanView is an account-based sales and marketing software platform for finding and developing lifelong customers. Read more about GleanView
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Avg. User review

CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.