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HubSpot CRM   

1,953
Everything you need to sell in one integrated suite
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM. Read more about HubSpot CRM
Everything you need to sell in one integrated suite
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM. Read more about HubSpot CRM

Capsule   

80
Take care of your customers and sales opportunities
Capsule is the smart simple online CRM. It's used to build stronger customer relationships, make more sales, save time, be more organized and collaborate. Read more about Capsule
Take care of your customers and sales opportunities
Capsule is the smart simple online CRM. It's used to build stronger customer relationships, make more sales, save time, be more organized and collaborate. Read more about Capsule

Scoro   

135
Comprehensive business management software.
Scoro is a cloud-based business management software, covering project & work management, CRM, quoting, billing, advanced reporting, dashboards, and much more. Read more about Scoro
Comprehensive business management software.
Scoro is a cloud-based business management software, covering project & work management, CRM, quoting, billing, advanced reporting, dashboards, and much more. Read more about Scoro

Bitrix24   

333
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Odoo CRM  

49
Open Source CRM
Easily track your leads and opportunities thanks to a clear dashboard view of your pipeline. Read more about Odoo CRM
Open Source CRM
Easily track your leads and opportunities thanks to a clear dashboard view of your pipeline. Read more about Odoo CRM

Zoho CRM  

2,883
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM
CRM software that helps you sell smarter, better, faster.
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications. Read more about Zoho CRM

Claritysoft CRM  

49
User-friendly customer relationship management software
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage contacts, accounts & sales leads efficiently. Read more about Claritysoft CRM
User-friendly customer relationship management software
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage contacts, accounts & sales leads efficiently. Read more about Claritysoft CRM

1CRM  

54
Doing Business, Better
By integrating every aspect of your business, CRM systems help attract, retain, and delight customers through a combination of people, process, and technology. Read more about 1CRM
Doing Business, Better
By integrating every aspect of your business, CRM systems help attract, retain, and delight customers through a combination of people, process, and technology. Read more about 1CRM

Efficy CRM  

29
Online customer relationship management software
Efficy CRM is a web-based customer relationship management (CRM) tool that centralizes customer data, synchronizes marketing, sales, and customer services, and analyzes data with the aim of increasing ROI and empowering business relationships. Read more about Efficy CRM
Online customer relationship management software
Efficy CRM is a web-based customer relationship management (CRM) tool that centralizes customer data, synchronizes marketing, sales, and customer services, and analyzes data with the aim of increasing ROI and empowering business relationships. Read more about Efficy CRM

Outfield  

30
Mobile-interaction CRM for field sales reps & managers
Outfield is a mobile-interaction CRM for field sales reps & managers, with territory management, real-time communication, activity management, tracking & more. Read more about Outfield
Mobile-interaction CRM for field sales reps & managers
Outfield is a mobile-interaction CRM for field sales reps & managers, with territory management, real-time communication, activity management, tracking & more. Read more about Outfield

InviteManager  

22
Customer entertainment planning & automation
InviteManager is a customer entertainment automation solution that enables companies of all sizes to plan and manage corporate events, whilst staying compliant. Read more about InviteManager
Customer entertainment planning & automation
InviteManager is a customer entertainment automation solution that enables companies of all sizes to plan and manage corporate events, whilst staying compliant. Read more about InviteManager

ExxpertApps  

9
All-In-One Next Generation Enterprise Application in the Cloud
ExxpertApps is more than a CRM because it also manages mass communications, marketing campaigns, procurement, invoicing and eBusiness transactions. Read more about ExxpertApps
All-In-One Next Generation Enterprise Application in the Cloud
ExxpertApps is more than a CRM because it also manages mass communications, marketing campaigns, procurement, invoicing and eBusiness transactions. Read more about ExxpertApps

Cool Life CRM  

17
360° marketing & relationship lifecycle management
Cool Life CRM is a web-based customer relationship management software for individuals, niche businesses and enterprises with complex customer management environments. The solution centralizes all contacts & customers in a single place, and provides tools for marketing, project management, and more. Read more about Cool Life CRM
360° marketing & relationship lifecycle management
Cool Life CRM is a web-based customer relationship management software for individuals, niche businesses and enterprises with complex customer management environments. The solution centralizes all contacts & customers in a single place, and provides tools for marketing, project management, and more. Read more about Cool Life CRM

SAM  

8
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM

HaystackCRM  

7
Cloud-based CRM & sales support solution for SMBs
HaystackCRM is a web based contact management, lead management and opportunity tracking customer relationship management system with native mobile applications. Read more about HaystackCRM
Cloud-based CRM & sales support solution for SMBs
HaystackCRM is a web based contact management, lead management and opportunity tracking customer relationship management system with native mobile applications. Read more about HaystackCRM

Talisma  

10
CRM suite with marketing and KB (Knowledge Base) tools
Talisma is a Customer Experience Management solution designed to help sales and marketing teams with CRM tools and knowledge base management. Read more about Talisma
CRM suite with marketing and KB (Knowledge Base) tools
Talisma is a Customer Experience Management solution designed to help sales and marketing teams with CRM tools and knowledge base management. Read more about Talisma

Quiddity  

1
Business workflow & CRM software for SMBs/SME's
Quiddity is a business workflow solution with CRM features designed to simplify operations, including invoicing, task & project management, and marketing. Read more about Quiddity
Business workflow & CRM software for SMBs/SME's
Quiddity is a business workflow solution with CRM features designed to simplify operations, including invoicing, task & project management, and marketing. Read more about Quiddity
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CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.