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ActiveCampaign   

335
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign

Mothernode CRM   

40
Complete CRM for Small and Medium Sized Businesses
Customer Relationship Management System. Read more about Mothernode CRM

NetSuite  

411
Cloud ERP and business management suite
NetSuite is the world's leading cloud business management software suite made specifically for the needs of high-growth and mid-sized businesses. Read more about NetSuite
Cloud ERP and business management suite
NetSuite is the world's leading cloud business management software suite made specifically for the needs of high-growth and mid-sized businesses. Read more about NetSuite

Apptivo CRM  

336
CRM for managing customer accounts
Apptivo CRM is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact info, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as Contacts or Opportunities. Read more about Apptivo CRM
CRM for managing customer accounts
Apptivo CRM is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact info, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as Contacts or Opportunities. Read more about Apptivo CRM

Metaal CRM  

42
Customer relationship management system
Metaal CRM is a web-based customer relationship management (CRM) system which allows users to manage sales channels, revenue stream items, marketing, and more. Read more about Metaal CRM
Customer relationship management system
Metaal CRM is a web-based customer relationship management (CRM) system which allows users to manage sales channels, revenue stream items, marketing, and more. Read more about Metaal CRM

Workbooks CRM  

98
CRM For Small and Medium Businesses
Workbooks is one of the fastest growing provider of CRM apps designed specifically for small and mid-size organisations. With headquarters in the UK, our suite of software enables our clients to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. Read more about Workbooks CRM The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools. The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.
CRM For Small and Medium Businesses
Workbooks is one of the fastest growing provider of CRM apps designed specifically for small and mid-size organisations. With headquarters in the UK, our suite of software enables our clients to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. Read more about Workbooks CRM The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools. The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.

NABD System  

38
Omnichannel Customer support & Help Desk software-FREE PLAN
NABD provides a framework to dispatch, analyze, automate, and unify customer interactions with your business to provide excellent customer experience. Read more about NABD System
Omnichannel Customer support & Help Desk software-FREE PLAN
NABD provides a framework to dispatch, analyze, automate, and unify customer interactions with your business to provide excellent customer experience. Read more about NABD System

Acumatica Cloud ERP  

28
Connected business. Delivered.
Acumatica Customer Management at https://www.acumatica.com/cloud-erp-software/customer-management/ Read more about Acumatica Cloud ERP
Connected business. Delivered.
Acumatica Customer Management at https://www.acumatica.com/cloud-erp-software/customer-management/ Read more about Acumatica Cloud ERP

ExxpertApps  

9
All-In-One Next Generation Enterprise Application in the Cloud
ExxpertApps is more than a CRM because it also manages mass communications, marketing campaigns, procurement, invoicing and eBusiness transactions. Read more about ExxpertApps
All-In-One Next Generation Enterprise Application in the Cloud
ExxpertApps is more than a CRM because it also manages mass communications, marketing campaigns, procurement, invoicing and eBusiness transactions. Read more about ExxpertApps

ActiveConversion  

14
The leading industrial sales & marketing system
ActiveConversion integrates with Salesforce and Pipedrive, adding real-time lead activity into your CRM system. Read more about ActiveConversion
The leading industrial sales & marketing system
ActiveConversion integrates with Salesforce and Pipedrive, adding real-time lead activity into your CRM system. Read more about ActiveConversion

RunMags  

6
Digitize your magazine publishing business with RunMags
RunMags is CRM and magazine publishing software that enables magazine publishers to sell advertising, attract subscribers & manage advertiser accounts. Read more about RunMags
Digitize your magazine publishing business with RunMags
RunMags is CRM and magazine publishing software that enables magazine publishers to sell advertising, attract subscribers & manage advertiser accounts. Read more about RunMags
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Avg. User review

CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.