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GreenRope   

132
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope

ActiveCampaign   

335
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign
Email Marketing, Marketing Automation, CRM/Sales Automation
ActiveCampaign combines contact management with sales & marketing automation, featuring sales reporting, custom pipelines & tasks, and lead scoring. Read more about ActiveCampaign

Agile CRM   

318
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM
Sales and marketing CRM for growing businesses
All-in-One CRM with Sales, Marketing & Service in single platform. Sales tracking, contact management, marketing automation, telephony, analytics and helpdesk. Read more about Agile CRM

VeryConnect   

19
Membership, CRM and Community Software
VeryConnect's intuitive and reliable membership CRM typically saves 80% of your administration time. Our customisable CRM includes a secure GDPR-compliant database, powerful search, integrated email marketing, statistics and reports. Request a demo from our helpful UK team today. Read more about VeryConnect
Membership, CRM and Community Software
VeryConnect's intuitive and reliable membership CRM typically saves 80% of your administration time. Our customisable CRM includes a secure GDPR-compliant database, powerful search, integrated email marketing, statistics and reports. Request a demo from our helpful UK team today. Read more about VeryConnect

EventBank  

39
All-in-one Event & Membership Management Software Solutions
All-in-one CRM with Membership Management, Event Management, Email Marketing, Finance Tools and two Mobile Apps. Read more about EventBank
All-in-one Event & Membership Management Software Solutions
All-in-one CRM with Membership Management, Event Management, Email Marketing, Finance Tools and two Mobile Apps. Read more about EventBank

Mortgage Quest  

13
Marketing automation & CRM for the mortgage industry
Mortgage Quest is a cloud-based marketing automation and CRM software for the mortgage industry that enables executives to create and run marketing campaigns. Read more about Mortgage Quest
Marketing automation & CRM for the mortgage industry
Mortgage Quest is a cloud-based marketing automation and CRM software for the mortgage industry that enables executives to create and run marketing campaigns. Read more about Mortgage Quest

Market Quest Real Estate  

0
Marketing & CRM software for the Real Estate industry
Market Quest for Real Estate is a web based real estate marketing and CRM software useful for keeping real estate agents organized. Read more about Market Quest Real Estate
Marketing & CRM software for the Real Estate industry
Market Quest for Real Estate is a web based real estate marketing and CRM software useful for keeping real estate agents organized. Read more about Market Quest Real Estate

Metaal CRM  

42
Customer relationship management system
Metaal CRM is a web-based customer relationship management (CRM) system which allows users to manage sales channels, revenue stream items, marketing, and more. Read more about Metaal CRM
Customer relationship management system
Metaal CRM is a web-based customer relationship management (CRM) system which allows users to manage sales channels, revenue stream items, marketing, and more. Read more about Metaal CRM

Contactually  

91
Turn relationships into results
Use Contactually to see all your sales activity on a dashboard, organize contact records into buckets, automate actions, send emails & create pipelines. Read more about Contactually
Turn relationships into results
Use Contactually to see all your sales activity on a dashboard, organize contact records into buckets, automate actions, send emails & create pipelines. Read more about Contactually

SuperOffice CRM  

83
CRM software for sales, marketing & customer service teams
SuperOffice is an award winning CRM platform created to enable sales, marketing and customer service teams deliver a personalized customer experience. Read more about SuperOffice CRM
CRM software for sales, marketing & customer service teams
SuperOffice is an award winning CRM platform created to enable sales, marketing and customer service teams deliver a personalized customer experience. Read more about SuperOffice CRM

1CRM  

54
Doing Business, Better
By integrating every aspect of your business, CRM systems help attract, retain, and delight customers through a combination of people, process, and technology. Read more about 1CRM
Doing Business, Better
By integrating every aspect of your business, CRM systems help attract, retain, and delight customers through a combination of people, process, and technology. Read more about 1CRM

Efficy CRM  

29
Online customer relationship management software
Efficy CRM is a web-based customer relationship management (CRM) tool that centralizes customer data, synchronizes marketing, sales, and customer services, and analyzes data with the aim of increasing ROI and empowering business relationships. Read more about Efficy CRM
Online customer relationship management software
Efficy CRM is a web-based customer relationship management (CRM) tool that centralizes customer data, synchronizes marketing, sales, and customer services, and analyzes data with the aim of increasing ROI and empowering business relationships. Read more about Efficy CRM

FunnelMaker  

23
Customizable, integrated CRM & marketing automation platform
FunnelMaker is a customizable, web-based CRM and marketing automation software for businesses of all sizes, which supports text and email marketing, real-time tracking and statistics, opportunity management, QuickBooks and Salesforce integrations, and more… Read more about FunnelMaker
Customizable, integrated CRM & marketing automation platform
FunnelMaker is a customizable, web-based CRM and marketing automation software for businesses of all sizes, which supports text and email marketing, real-time tracking and statistics, opportunity management, QuickBooks and Salesforce integrations, and more… Read more about FunnelMaker

Jumplead  

10
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead
Online lead generation & marketing automation
Jumplead is an online sales lead generation, lead management and marketing automation system that generates targeted leads from an existing website in real time. Read more about Jumplead

SAM  

8
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM
AI-powered sales & marketing platform
SAM's built in CRM is powered by an AI driven engine which helps generate more intelligence for data right out of the box. Read more about SAM

Weclapp Cloud CRM  

1
Compact CRM solution for small businesses & freelancers
Weclapp Cloud CRM is a web-based customer relationship management (CRM) software for small and medium-sized companies to manage their contacts, leads, and customers, identify sales opportunities, and create campaigns, with tools including team chat, task management, Microsoft Outlook sync, and more… Read more about Weclapp Cloud CRM
Compact CRM solution for small businesses & freelancers
Weclapp Cloud CRM is a web-based customer relationship management (CRM) software for small and medium-sized companies to manage their contacts, leads, and customers, identify sales opportunities, and create campaigns, with tools including team chat, task management, Microsoft Outlook sync, and more… Read more about Weclapp Cloud CRM
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Avg. User review

CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.