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monday.com   

1,775
Project Management Made Easy
monday.com, an award-winning tool, makes an ideal solution for customer relationship management with a highly secure and reliable environment for your customer data and privacy. Easily manage customer relations with effective automations, integrations, dashboards and multiple data views. Read more about monday.com
Project Management Made Easy
monday.com, an award-winning tool, makes an ideal solution for customer relationship management with a highly secure and reliable environment for your customer data and privacy. Easily manage customer relations with effective automations, integrations, dashboards and multiple data views. Read more about monday.com

Zaius   

25
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius
B2C CRM
Zaius is a B2C marketing platform which combines real-time marketing automation, customer relationship management, cross-channel attribution and analytics. Read more about Zaius

GreenRope   

132
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope

SeoToaster CRM   

0
Cloud CRM & sales automation software
SeoToaster CRM is a cloud CRM & sales automation software which enables enterprises to launch campaigns, get insights into prospects and customers, and manage & market to leads with email tracking and leads nurturing automation, social marketing tools, a landing page builder, and more… Read more about SeoToaster CRM
Cloud CRM & sales automation software
SeoToaster CRM is a cloud CRM & sales automation software which enables enterprises to launch campaigns, get insights into prospects and customers, and manage & market to leads with email tracking and leads nurturing automation, social marketing tools, a landing page builder, and more… Read more about SeoToaster CRM

Thryv   

99
All-in-one management software built for small business
CRM software for small business. View contact info, appointment history, unique preferences, and notes with tags and filters. Includes text and email marketing. Read more about Thryv
All-in-one management software built for small business
CRM software for small business. View contact info, appointment history, unique preferences, and notes with tags and filters. Includes text and email marketing. Read more about Thryv

Mortgage Quest  

13
Marketing automation & CRM for the mortgage industry
Mortgage Quest is a cloud-based marketing automation and CRM software for the mortgage industry that enables executives to create and run marketing campaigns. Read more about Mortgage Quest
Marketing automation & CRM for the mortgage industry
Mortgage Quest is a cloud-based marketing automation and CRM software for the mortgage industry that enables executives to create and run marketing campaigns. Read more about Mortgage Quest

Tall Emu CRM  

7
Customizable CRM
Tall Emu CRM is a customizable CRM software which allows users to centralize & share data between employees with contacts, notes, calendars, tasks, and more. Read more about Tall Emu CRM
Customizable CRM
Tall Emu CRM is a customizable CRM software which allows users to centralize & share data between employees with contacts, notes, calendars, tasks, and more. Read more about Tall Emu CRM

Marketing 360®  

825
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®
#1 Marketing Platform®
Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn. Read more about Marketing 360®

NiceJob  

54
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob

EventBank  

39
All-in-one Event & Membership Management Software Solutions
All-in-one CRM with Membership Management, Event Management, Email Marketing, Finance Tools and two Mobile Apps. Read more about EventBank
All-in-one Event & Membership Management Software Solutions
All-in-one CRM with Membership Management, Event Management, Email Marketing, Finance Tools and two Mobile Apps. Read more about EventBank

karmaCRM  

26
Small business CRM software
karmaCRM is a customizable CRM tool for small businesses to engage with customers and keep track of the leads that their teams follow. Read more about karmaCRM
Small business CRM software
karmaCRM is a customizable CRM tool for small businesses to engage with customers and keep track of the leads that their teams follow. Read more about karmaCRM

Beamery  

5
Candidate relationship management and talent recruitment
Beamery is a provider of web-based recruitment and marketing software encompassing a Talent CRM (Candidate Relationship Management) for accelerated candidate sourcing with rich talent pool building, a Talent Marketing solution for targeted engagement, plus Beamery landing pages for online promotions… Read more about Beamery
Candidate relationship management and talent recruitment
Beamery is a provider of web-based recruitment and marketing software encompassing a Talent CRM (Candidate Relationship Management) for accelerated candidate sourcing with rich talent pool building, a Talent Marketing solution for targeted engagement, plus Beamery landing pages for online promotions… Read more about Beamery

Salesbox  

1
Predictive sales CRM for small and medium-sized enterprises
Salesbox is a predictive and mobile CRM designed for small and medium-sized businesses which offers sales forecasting, collaboration, and proactive guidance. Read more about Salesbox
Predictive sales CRM for small and medium-sized enterprises
Salesbox is a predictive and mobile CRM designed for small and medium-sized businesses which offers sales forecasting, collaboration, and proactive guidance. Read more about Salesbox
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Avg. User review

CRM Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 CRM apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
75
75
Reviews 20/20
Integrations 20/20
Mobile 16/20
Functionality 19/20
Security -/20
70
70
Reviews 17/20
Integrations 17/20
Mobile 18/20
Functionality 18/20
Security -/20
69
69
Reviews 12/20
Integrations 13/20
Mobile 13/20
Functionality 16/20
Security 15/20
66
66
Reviews 11/20
Integrations 12/20
Mobile 13/20
Functionality 15/20
Security 15/20
66
66
Reviews 17/20
Integrations 17/20
Mobile 14/20
Functionality 18/20
Security -/20
64
64
Reviews 10/20
Integrations 16/20
Mobile 14/20
Functionality 10/20
Security 14/20
62
62
Reviews 16/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
61
61
Reviews 17/20
Integrations 16/20
Mobile 13/20
Functionality 15/20
Security -/20
60
60
Reviews 17/20
Integrations 12/20
Mobile 13/20
Functionality 18/20
Security -/20
58
58
Reviews 8/20
Integrations 6/20
Mobile 16/20
Functionality 13/20
Security 15/20
58
58
Reviews 15/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20
57
57
Reviews 9/20
Integrations 10/20
Mobile 14/20
Functionality 10/20
Security 14/20
57
57
Reviews 11/20
Integrations 12/20
Mobile 15/20
Functionality 12/20
Security 7/20
56
56
Reviews 12/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security 13/20
56
56
Reviews 13/20
Integrations 16/20
Mobile 13/20
Functionality 14/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.