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Customer Loyalty Software with Activity Tracking

Last updated: December 2024

Key Features of Customer Loyalty Software

Based on GetApp's analysis of 1163 verified reviews collected between July, 2021 and August, 2024

  • Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
  • Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
  • Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
  • Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
  • Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
  • Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.
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144 software options

XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Kangaroo logo
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An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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Preferred Patron Loyalty logo
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Innovative Loyalty Programs, Customer Engagement & Gift Card

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Experience the power of a branded loyalty program with diverse promotions, including our exclusive WeatherSmart™ Intelligence. Recognize customer purchases and visits, boost retention, and drive growth. Stand out with innovative features that set your business apart.

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Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is an API-first enterprise customer loyalty platform that helps businesses acquire & retain more customers. Run data-driven campaigns & understand and reward any customer behaviour. Integrate a white label loyalty program with your existing systems for a seamless experience.

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Giftbit logo

Simple, powerful digital rewards and incentives software.

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Use Giftbit to buy, send & track digital gift cards for your rewards and incentive programs. Send individually or in bulk with our simple web app. Integrate directly with our API, or connect your apps to trigger via Zapier. Free account, on-demand.

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Open Loyalty logo

The world’s most flexible loyalty software

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The world’s most flexible loyalty software for creating personalized loyalty and gamification programs fast and at scale

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Zoho CRM Plus logo

Unified Customer Experience platform

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Zoho CRM Plus being a unified platform, is the ideal solution for businesses looking to provide enhanced customer experiences with streamlined administration, omnichannel customer engagement, social media marketing, powerful analytics, built-in AI, intelligent chat bots and more.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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SpotOn logo

Restaurant POS for payment processing

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SpotOn Restaurant is a cloud-based point of sale (POS) solution designed to help small to medium businesses in the hospitality industry streamline online payments, tableside orders, and fraud protection. The labor management module lets users handle employee hours, gratuities, shifts, and more.

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Zinrelo logo

Think Holistic Loyalty. Think Zinrelo!

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Zinrelo provides an end-to-end solution for your loyalty program requirements. Zinrelo works best for enterprises with at least $50 million in annual revenues. Zinrelo helps more than 2,000 brands and businesses such as Jelly Belly, Simon Premium Outlets, Western Digital, E & J Gallo and BIC.

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ReferralCandy logo
Category Leaders

get more sales through word of mouth referrals

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Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

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Talkable logo

A true end-to-end solution for referral marketing

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The industry-leading Referral Marketing solution. Talkable enables eCommerce companies to build, launch, track, test, and analyze referral marketing programs in order to acquire new customers and increase sales.

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Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

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Tango logo
Category Leaders

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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Tremendous logo
Category Leaders

Rewards people love

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Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more. Tremendous can be used for market research, employee recognition, referrals, promotions, and more.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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InviteReferrals logo

Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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Influitive logo
Category Leaders

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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TapMango logo

Customer Loyalty & Marketing Platform

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TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. Engage customers with our powerful marketing tools, get new customers with our referral system and review boost, increase revenue with flash sales and mobile ordering and more.

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Shopper Approved logo

More Reviews, Traffic & Conversions

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Shopper Approved is an ecommerce tool for collecting, managing, and promoting Seller Ratings, Product Reviews, Video Reviews, Q&A, and other social signals on your website and throughout the web to drive traffic, create urgency, and improve conversions.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Xoxoday logo

Digital rewards and benefits platform

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Thousands of businesses of all sizes, from start-ups to large enterprises, use Xoxoday’s business currency to send rewards, perks, incentives, & disburse payouts. 2000+ Customers have shipped 80 Million+ rewards globally, making Plum the backbone for branded payments.

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VYPER logo

Social engagement software to assist with marketing outreach

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VYPER is a viral marketing software for small to mid-size businesses that through the use of gamification and rewards programs helps generate customers.

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LS Retail logo

We make business easy

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A unified ERP + POS software solution built on Microsoft Dynamics technology that is ideal for retailers, restaurants, hotels, pharmacies and gas stations with at least 50+ employees, or multiple locations. Ideal also for companies with ambitious growth goals.

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