App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Customer Loyalty Software with Conversion Tracking

Last updated: March 2025

Key Features of Customer Loyalty Software

Based on GetApp's analysis of 1163 verified reviews collected between July, 2021 and August, 2024

  • Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
  • Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
  • Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
  • Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
  • Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
  • Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.
1 filter applied


Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


37 software options

Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

visit website
No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

Read more about Comarch Loyalty Marketing Platform

Users also considered
Preferred Patron Loyalty logo
Category Leaders

Innovative Loyalty Programs, Customer Engagement & Gift Card

visit website
Preferred Patron provide customer loyalty and gift card management programs to businesses of all sizes, across many diverse industries

Read more about Preferred Patron Loyalty

Users also considered
Kangaroo logo
Category Leaders

An all-in-one Loyalty and Marketing Platform for businesses.

visit website
Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

Read more about Kangaroo

Users also considered
Zoho CRM logo

Customer relationship management solution

learn more
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Tremendous logo
Category Leaders

Rewards people love

learn more
Tremendous is the best platform to create and run customer loyalty programs with international coverage. Use the Tremendous platform to build loyalty programs and instantly reward your recipients with gift cards, prepaid Visa® cards, cash, and more.

Read more about Tremendous

Users also considered
Yotpo logo
Category Leaders

Yotpo, the leading eCommerce marketing platform.

learn more
Real feedback and photos from past buyers build a community around your brand and continuously boost shopper trust to help you sell more.

Read more about Yotpo

Users also considered
ReferralCandy logo
Category Leaders

get more sales through word of mouth referrals

learn more
Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Read more about ReferralCandy

Users also considered
InviteReferrals logo

Referral marketing software

learn more
InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

Read more about InviteReferrals

Users also considered
NiceJob logo

Reputation marketing with reviews, social & SEO tools

learn more
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

Read more about NiceJob

Users also considered
Influitive logo
Category Leaders

Customer-Powered Growth

learn more
The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

Read more about Influitive

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

learn more
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
Cool Tabs logo

Interactive data collection campaigns

learn more
Generate interactive experiences with marketing campaigns and generate leads. Monitor your social networks and perform Social Listening and real-time content curation and get segmented data from your audience and integrate it with your CRM.

Read more about Cool Tabs

Users also considered
Easypromos logo

Interactive campaigns on any social media network or device

learn more
Easy-to-use platform to create promotions to embed on your app, website, or intranet. Loyalty-building and gamified campaigns to distribute prizes or coupons,receipt-validation campaigns with OCR, and more. Fully customizable apps, no coding required, and integration capabilities with CRM and CIAMs.

Read more about Easypromos

Users also considered
Talkable logo

A true end-to-end solution for referral marketing

learn more
The industry-leading Referral Marketing solution. Talkable enables eCommerce companies to build, launch, track, test, and analyze referral marketing programs in order to acquire new customers and increase sales.

Read more about Talkable

Users also considered
Ambassify logo

Advocate marketing for brands

learn more
Ambassify helps to identify brand advocates and encourage them to generate positive word-of-mouth through referrals, reviews, testimonials, social shares, etc.

Read more about Ambassify

Users also considered
Scal-e logo

Omnichannel marketing system with customer loyalty programs

learn more
Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

Read more about Scal-e

Users also considered
Ambassador logo

Omni-channel, fully customizable referral marketing.

learn more
Seamlessly run omni-channel referrals and programs with our easy to use referral and influencer marketing platform. Track, incentivize, and reward with ease.

Read more about Ambassador

Users also considered
White Label Platform logo

Build Your Business by Helping Others Build Theirs

learn more
textLIVING was founded in 2010 in Nashville, TN. We have helped over 10,000 merchants, processed over 750 million customer interactions, & produced over $192 million in additional revenue for businesses.
We believe in our product so much, we decided to white label it for others to use as well.

Read more about White Label Platform

Users also considered
Kademi logo

Cloud-based lead management solution

learn more
Kademi is a cloud-based lead management solution that helps businesses plan, organize, and launch leadership meetings and certification programs on a unified platform.

Read more about Kademi

Users also considered
Apteco FastStats logo

Data analysis platform

learn more
Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

Read more about Apteco FastStats

Users also considered
Manuscry logo

Send handwritten cards to your clients

learn more
Create handwritten card campaigns and boost your customer acquisition and loyalty actions with an emotional touch.

Read more about Manuscry

Users also considered
Gleantap logo

Customer engagement platform for e-commerce & hospitality

learn more
Gleantap is a customer engagement and loyalty software with the aim of helping businesses to retain customers through SMS, push notifications & email campaigns

Read more about Gleantap

Users also considered
SaaSquatch logo

Loyalty, Referrals and Rewards for Online Businesses

learn more
SaaSquatch is a cloud-based rewards marketing platform designed to help innovative marketing and product teams track & reward referrals and customer loyalty.

Read more about SaaSquatch

Users also considered
Apex Loyalty logo

Channel & employee loyalty management

learn more
Apex Loyalty is a loyalty marketing & incentive automation tool designed to help businesses engage & communicate with channel partners to drive brand advocacy

Read more about Apex Loyalty

Users also considered
QZZR logo

Create embeddable and shareable quizzes

learn more
Qzzr is a quiz creation tool which enables marketers, companies, publishers, and agencies to create custom embeddable quizzes for lead generation and engagement

Read more about QZZR

Users also considered