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Customer Loyalty Software with Template Management

Last updated: February 2025

Key Features of Customer Loyalty Software

Based on GetApp's analysis of 1163 verified reviews collected between July, 2021 and August, 2024

  • Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
  • Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
  • Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
  • Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
  • Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
  • Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.
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44 software options

Preferred Patron Loyalty logo
Category Leaders

Innovative Loyalty Programs, Customer Engagement & Gift Card

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Experience the power of a branded loyalty program with diverse promotions, including our exclusive WeatherSmart™ Intelligence. Recognize customer purchases and visits, boost retention, and drive growth. Stand out with innovative features that set your business apart.

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Kangaroo logo
Category Leaders

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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SpotOn logo

Restaurant POS for payment processing

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SpotOn Restaurant is a cloud-based point of sale (POS) solution designed to help small to medium businesses in the hospitality industry streamline online payments, tableside orders, and fraud protection. The labor management module lets users handle employee hours, gratuities, shifts, and more.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Tremendous logo
Category Leaders

Rewards people love

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Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more. Tremendous can be used for market research, employee recognition, referrals, promotions, and more.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Influitive logo
Category Leaders

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Xoxoday logo

Digital rewards and benefits platform

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Thousands of businesses of all sizes, from start-ups to large enterprises, use Xoxoday’s business currency to send rewards, perks, incentives, & disburse payouts. 2000+ Customers have shipped 80 Million+ rewards globally, making Plum the backbone for branded payments.

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VYPER logo

Social engagement software to assist with marketing outreach

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VYPER is a viral marketing software for small to mid-size businesses that through the use of gamification and rewards programs helps generate customers.

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Reservo logo

Appointment scheduling software

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Centralize your information on a single platform, and access your data 24/7 with just an internet connection.

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Listen360 logo

Customer engagement software for feedback & online reviews

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Listen360 is a customer engagement platform that helps you shape your brand perception & customer experience by turning online reviews & customer sentiment into actionable data. Our net promoter-based platform is a tool to ensure your locations are consistently providing quality service.

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Higher Logic Thrive logo

Powerful member experiences, made simple.

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Powerful yet easy-to-use, the leading association member experience solution, Higher Logic Thrive, impacts the complete member lifecycle.

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Cool Tabs logo

Interactive data collection campaigns

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Generate interactive experiences with marketing campaigns and generate leads. Monitor your social networks and perform Social Listening and real-time content curation and get segmented data from your audience and integrate it with your CRM.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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InputKit logo

InputKit, the best tool for an incredible experience.

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InputKit's mission is to help companies stand out from the competition by developing innovative software solutions.

With InputKit, get authentic feedback from your customers and employees to continoulsy improve your serivces. This will help you deliver the best experience possible!

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Revetize logo

Business marketing software for small businesses

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Revetize is a business marketing software designed to help small, local businesses manage online reviews, referrals, promotions, NPS, customer follow-ups and loyalty campaigns all in one place and distribute these interactions via text, email, voicemail and pen-written letters.

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Easypromos logo

Interactive campaigns on any social media network or device

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Use Easypromos to create & manage digital promotions such as games, quizzes, social giveaways, contests, coupon codes, and more. The promotions can be shared on any social network, web, or device. Download contestant data or transfer it to your CRM via API, Zapier, etc. No programming skills needed.

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Retently logo

Net Promoter Score & customer feedback collection

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Retently is a tool for measuring and improving customer satisfaction and loyalty through Net Promoter Score surveys and feedback collection. With Retently businesses can collect customer feedback and analyze results through advanced analytics and reports in order to take corrective action.

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iVision Mobile logo

Text messaging tool for SMBs & brands in the U.S. & Canada

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Thousands of businesses and organizations across North America use iVision Mobile's text messaging software to engage their contacts with relevant mobile marketing and communications.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Loyalti logo
Category Leaders

Smarter retail loyalty with Spark Loyalty®

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Spark Loyalty® gets your message in front of loyal customers and bring them back, day after day. Loyalty matters -- acquiring new shoppers is 25X more expensive than retaining current shoppers. Turn your visitors into a loyal customer community!

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Talon.One logo

Powerful Promotion Engine for Enterprises

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Talon.One is a Promotion Engine that empowers businesses to deliver relevant, effective and personalized promotions driven by their data. With one integration you can create, manage and track coupon codes, discounts, bundles, referral rewards and loyalty programs all in one holistic platform.

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Merchant Centric logo

Social media management for businesses of all sizes

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Merchant Centric is a cloud-based platform that enables businesses to engage with their customers on social media, drive customer loyalty and sales through effective reputation management, and identify new revenue streams by leveraging competitors' advertising and listing data.

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