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In today’s competitive market, loyalty programs are a great way for small businesses to retain customers. However, managing the various tasks, such as mapping customer behavior and tracking loyalty rewards, involved in running these programs can become tedious.
Small business loyalty programs software can help by automating the processes. The tool allows engaging customers more effectively and offering them a variety of incentives for staying loyal to the brand.
In this buyers guide, we’ll discuss small business loyalty programs software in detail. Here is what we’ll cover:
Small business loyalty programs software is a tool that helps small businesses run and automate their customer loyalty programs. The tool helps monitor reward points, manage loyalty rewards, and track customer behavior to provide promotional offers.
You’ll need to understand the deployment options available before selecting a small business loyalty programs system. Here are the two main types of deployment:
Cloud-based: Vendors host the software on their own or third-party servers. They also cater to the maintenance and support required for these tools. Users can access the tool via the internet for a subscription fee, typically charged monthly or annually.
On-premise: Businesses that opt for on-premise software host them on their own network and, therefore, only the devices connected to the network can access the tool. Such businesses have to look after the support and maintenance of the tool themselves. On-premise tools are usually available for a one-time license fee.
Key question to ask a vendor before you buy: What is the typical implementation time required for your product?
Gaining an understanding of the common features of small business loyalty programs software will help you shortlist products that meet your requirements.
Here are the common features to look out for:
Rewards management: Set a reward structure by defining when a customer qualifies to receive loyalty points and how can these be redeemed. Customize the process with gamification to encourage customer engagement.
Loyalty card: Provide physical or digital loyalty cards to customers. Use these cards to track customer activity and understand customer behavior.
Member portal: Allow members to track their rewards and loyalty points and learn how to redeem them. Members can also receive promotional offers and notifications through this portal.
Discounts: Offer discounts to customers based on their past purchases. Set rules for discounts depending on the loyalty rewards.
Key questions to ask a vendor before you buy: Does the tool support any third-party integration for extended functionalities? Does the integration cost extra?
Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.