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Small Business Loyalty Programs Software

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Kangaroo logo



An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud


Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Salesforce Sales Cloud logo

Salesforce Sales Cloud


Cloud-based CRM & Sales Automation

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Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps sales teams win more deals and understand the health of their business on a platform that grows with them.

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FiveStars logo



Providing Loyalty and Marketing for 15,000 Local Businesses

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Need a better way to reach your customers? Fivestars is a custom loyalty automation platform that brings customers back 2x more often.

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Tango logo



Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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InviteReferrals logo



Referral marketing software

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InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

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Tremendous logo



Rewards people love

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Tremendous is the best platform for small businesses to create and run customer loyalty programs. Use the Tremendous platform to build loyalty programs and instantly reward your recipients with gift cards, prepaid Visa® cards, cash, and more.

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TapMango logo



Customer Loyalty & Marketing Platform

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TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. Engage customers with our powerful marketing tools, get new customers with our referral system and review boost, increase revenue with flash sales and mobile ordering and more.

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Preferred Patron Loyalty logo

Preferred Patron Loyalty


Loyalty marketing and gift card management

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Preferred Patron provide customer loyalty and gift card management programs to businesses of all sizes, across many diverse industries

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RepeatRewards logo



Complete customer loyalty & marketing platform

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RepeatRewards is a multi-channel customer loyalty & marketing platform offering custom mobile apps, member activity tracking, automated campaigns, and more

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Xoxoday logo



Digital rewards and benefits platform

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Thousands of businesses of all sizes, from start-ups to large enterprises, use Xoxoday’s business currency to send rewards, perks, incentives, & disburse payouts. 2000+ Customers have shipped 80 Million+ rewards globally, making Plum the backbone for branded payments.

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SumUp logo



We believe in the everyday hero

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Whether you’re a street food vendor, a salon owner or a sales assistant, we want to make technology that anyone can use and everyone has access to. Whether you’re a one-person show or a team, we’re there for the smallest of businesses.

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Loyal Zoo logo

Loyal Zoo


Digital loyalty card service for SME retailers and eateries

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Loyalzoo is a digital loyalty program creation tool for independent retailers and restaurants, helping to increase customer spending and retention by up to 2x

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Marsello logo



Increase revenue from customers with loyalty and marketing.

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Drive sales and increase customer loyalty with smart loyalty and marketing tools. Marsello is designed to help businesses build profitable relationships with customers. Keep customers coming back with a customizable loyalty program, then drive sales with email campaigns, marketing automation & more.

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Revetize logo



Business marketing software for small businesses

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Revetize is a business marketing software designed to help small, local businesses manage online reviews, referrals, promotions, NPS, customer follow-ups and loyalty campaigns all in one place and distribute these interactions via text, email, voicemail and pen-written letters.

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Reservo logo



Appointment scheduling software

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Centralize your information on a single platform, and access your data 24/7 with just an internet connection.

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Loopy Loyalty logo

Loopy Loyalty


Loyalty program software for small businesses

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Loopy Loyalty is a loyalty program software which enables small businesses to create digital stamp cards for Apple Wallet & Android Pay

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Rewards Network logo

Rewards Network


They send full-price customers to restaurants

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Rewards Network partners with the world’s most powerful loyalty programs to attract full-price guests to our restaurant partners They promote restaurants to more than 20 million dining members, while repurchasing receivables upfront to provide restaurants with needed capital.

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Giftbit logo



Simple, powerful digital rewards and incentives software.

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Use Giftbit to buy, send & track digital gift cards to attract, engage & retain your customers. Send individually or in bulk with our simple web-app, integrate directly with our API, or connect your apps to trigger via Zapier. Free account, on-demand.

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Runa logo



Digital gifts and rewards platform

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WeGift makes it easy to distribute digital gift cards at scale. Deliver personalized, memorable experiences without the hassle.

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OnPrintShop logo



End-to-end web-to-print solution for Print Commerce Needs

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OnPrintShop is a web-to-print software solution provider for print commerce businesses. Dedicated to streamlining print automation, OnPrintShop comes with print order management solutions, B2B and B2C w2p storefronts, w2p online designer, 300+ ready-to-use integrations, w2p with vendor API etc.

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Perkville logo



Rewards & loyalty program app

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Perkville is a customer rewards and loyalty software that helps to create and manage loyalty programs, customer referral programs, social campaigns and promotions. The app lets you create custom rewards programs, offering rewards for social media promotion and referrals. You can track all your customers' loyalty programs with daily reports, while your customers can check their point balance online. Perkville integrates with your point of sale system for smoother customer management.

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Paystone logo



Customer Loyalty and Promotions Software

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Paystone is a marketing software platform for customer loyalty, retention, and promotional schemes. It integrates with in-store, virtual, and e-commerce payment processors. Key features include loyalty rewards, gift card support, real-time analytics, data reports, and automated marketing processes.

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Voucherify logo



Build promotions and loyalty programs without limits.

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Grow customer loyalty, acquire new customers, and boost revenue with targeted incentives and contextual rewards. Use powerful API & marketer-friendly dashboard to run, manage and monitor coupon, loyalty, and referral programs.

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Customer Loyalty logo

Customer Loyalty


The easiest way to launch successful loyalty programs.

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Piggy is the all-in-one platform for increasing customer loyalty. Our software helps over 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships.

Build your custom program, collect valuable data and automate your marketing - all from one dashboard.

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Here's what we'll cover:

Buyers Guide

Small Business Loyalty Programs

In today’s competitive market, loyalty programs are a great way for small businesses to retain customers. However, managing the various tasks, such as mapping customer behavior and tracking loyalty rewards, involved in running these programs can become tedious. 

Small business loyalty programs software can help by automating the processes. The tool allows engaging customers more effectively and offering them a variety of incentives for staying loyal to the brand. 

In this buyers guide, we’ll discuss small business loyalty programs software in detail. Here is what we’ll cover:

What is small business loyalty programs software?

Small business loyalty programs software is a tool that helps small businesses run and automate their customer loyalty programs. The tool helps monitor reward points, manage loyalty rewards, and track customer behavior to provide promotional offers. 

What are the deployment options for small business loyalty programs software?

You’ll need to understand the deployment options available before selecting a small business loyalty programs system. Here are the two main types of deployment: 

Cloud-based: Vendors host the software on their own or third-party servers. They also cater to the maintenance and support required for these tools. Users can access the tool via the internet for a subscription fee, typically charged monthly or annually. 

On-premise: Businesses that opt for on-premise software host them on their own network and, therefore, only the devices connected to the network can access the tool. Such businesses have to look after the support and maintenance of the tool themselves. On-premise tools are usually available for a one-time license fee.

Key question to ask a vendor before you buy: What is the typical implementation time required for your product?

What are some common features of small business loyalty programs software?

Gaining an understanding of the common features of small business loyalty programs software will help you shortlist products that meet your requirements.

Here are the common features to look out for:

Rewards management: Set a reward structure by defining when a customer qualifies to receive loyalty points and how can these be redeemed. Customize the process with gamification to encourage customer engagement.

rewards management

Rewards dashboard in RepeatRewards (Source)

Loyalty card: Provide physical or digital loyalty cards to customers. Use these cards to track customer activity and understand customer behavior.

loyalty card

Loyalty card in Loyalzoo (Source)

Member portal: Allow members to track their rewards and loyalty points and learn how to redeem them. Members can also receive promotional offers and notifications through this portal. 

member portal2

Member portal in Sparkage (Source)

Discounts: Offer discounts to customers based on their past purchases. Set rules for discounts depending on the loyalty rewards.


Setting discount rules in Talon.One (Source)

Key questions to ask a vendor before you buy: Does the tool support any third-party integration for extended functionalities? Does the integration cost extra?

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Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.