Customer service is the lifeblood of any business. It may sound obvious, but it’s not always easy to get right, which is why you need tools to help you out. These tools manage the level of support provided before, during, and after a purchase is made or a service is provided. Not only will the right cloud-based customer service app help you improve the way you interact with your customer, it will also enable you to measure your performance and identify ways in which you can improve. This is done by automating key processes, documenting best practices, recording customer interactions, and providing details analytics, all of which better equips a company to provide exceptional service to its customers.
Choosing the right customer service app for your business is not an easy process, but here are some common features you should look for, as well as some more niche functionality that could be useful for your business.
Your customer service software shouldn't work in isolation, but if you want it to work with your other systems, you'll need a fully-documented API that integrates with other common solutions, along with plenty of support from the software vendor.View all apps with API
Chat allows your support staff to have real-time, personalized conversations with your customers to resolve problems there and then.View all apps with Chat
Helping customers to help themselves is key for any good customer service software. A knowledge base brings together articles, videos and other interactive content to allow your customers to find answers to their questions without the need for a customer service agenet, as well as allowing your support staff to provide quicker resolution to common queries.View all apps with Knowledge Base
Routing matches customers to the most appropriate member of their support staff to answer theor question. This can be done not just with phone calls, but also with live chat, mobile, and social media interactions.View all apps with Routing
Real-time monitoring allows you to keep track of what is happening with your support staff and customers as and when it occurs, enabling you to identify and resolve problems quicker.View all apps with Real Time Monitoring
When your customers have a problem, they want to know when they can expect a response and in what way. SLA management allows you to set up multiple company policies and ensure they are communicated to customers.View all apps with SLA Management
Real time reporting can help you understand your customers better by pulling together key metrics to provide insights into their behaviors, meaning you can provide a more personalized and relevant response.View all apps with Real Time Reporting
If there is a disruption to your service, you need peace of mind that your IT staff can get your software up and running again as quickly as possible. prioritize problems and solve them quicker.View all apps with Incident Management
Centralizing customer correspondence is important if you want to provide the best support. Ticket management allows you to bring together customer questions from multiple channels into one, centralized location.View all apps with Ticket Management
GetApp's quarterly ranking showcases the top 25 Customer Service apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.
Scroll down for more details about how we calculate scores.
GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.
The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).
An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.
Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.
The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.
Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.
Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.
If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.
Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.
Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.
In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.
*All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.