Thinkific Pricing Plan & Cost Guide

Thinkific

Create, market and sell online courses with Thinkific

4.6/5 (122 reviews)

Thinkific Pricing

Starting from: $49.00/month

Pricing model: Free, Subscription

Free Trial: Available

Free accounts available, with core features only

There are 3 subscriptions plans available:
Basic - $39 per month (paid annually) or $49 per month (paid monthly)
Pro - $79 per month (annually) or $99 or month (monthly)
Premier - $399 per month (annually) or $499 per month (monthly)

View Pricing Plans Free Trial

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Thinkific Pricing Reviews

Pros
  • Overall a great way to get started. Very helpful, does integrate with most platforms and has so really beautiful templates.tanya G.Read the full review
  • Their support is fantastic. Their response time is quick, their team is helpful, and their reply is always clear and coherent.Rocky K.Read the full review
  • Thikific is really easy to use even if you are not a technological boffin. It has great features and the support is awesome.Elmari C.Read the full review
Cons
  • I have given them all of the feed back given here but they do not take any action. Waiting at least a day for an answer is totally unacceptable.Korinne L.Read the full review
  • I sent a query on Monday asking how to do something and the reply said 'see instructions below' and there were no instructions there.Korinne L.Read the full review
  • There was very little I disliked about the platform. It was difficult to tailor the course quite the way I wanted it at times, but I could always find a workaround.Heather H.Read the full review
94%
recommended this to a friend or a colleague

25 reviewers had the following to say about Thinkific's pricing:

Marciya B.

Incredible online platform

Used weekly for less than 6 months
Reviewed 2020-06-04
Review Source: Capterra

It has enabled me to have the confidence to grow my online teaching business with their Entrepreneurs Growth Fine I highly recommend them.

Pros
This software is so friendly to use.It has lots of features like you can upload PDfs videos and much more.The interface is very pleasing and inviting.Also they have a wealth of tutorials to get you going and they are easy to follow.

Cons
Can’t really fault it that much How ever would of liked a slightly more cheaper plan .

Rating breakdown

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Ease of use
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Customer support

Likelihood to recommend: 10/10

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Sylvester D.

Perfect for students

Used daily for less than 6 months
Reviewed 2018-08-31
Review Source: Capterra

My knowledge is getting better and better with unimaginable speed

Pros
The pricing technology they used to determine my location and price accordingly. This did not affect any resource availability and provided with the best knowledge

Cons
There is no cons as such. I love the website and its user friendliness. SEO needs to be done better on the site to get more users for this.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 10/10

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Irerinsola A.

Suits every level of expertise and usage is quite simple

Used daily for free trial
Reviewed 2020-02-01
Review Source: Capterra

Used for the online learning program I organize for my clients. It's so easy to setup, registration and links are easy to create

Pros
The price range, one could even get a free

Cons
No one on one training feature on thinkific

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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Gordon F.

Just didn't ring my bell

Used occasionally for free trial
Reviewed 2018-08-22
Review Source: Capterra

I tried it out. It was easy, but ultimately, I was persuaded to select a higher-end tool with greater functionality and better support.

Pros
Easy to set up and use. Price is attractive, and feature-set is quite good

Cons
UI felt a bit constrained, and overly-simple. Feels like building on someone else's platform, and thus risky if terms change, etc.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 2/10

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Cheryl M.

Great Option

Used occasionally for 1-2 years
Reviewed 2019-11-20
Review Source: Capterra

I enjoyed Thinkific and may yet return to it when my current contract is up with the LMS I moved to earlier this year. It's certainly as easy to use, and the sales page option is better designed. Everything else is about the same, but Thinkific is slightly more expensive and the pricing model is confusing.

Pros
I liked most that there was a free option to get started and that there is a front end option that shows all courses owned by an account native to the program. Thinkific is easy to use and now that it has added a community feature it's almost perfect.

Cons
At the time I switched from Thinkific, I did so to get a native community feature so my students wouldn't have to go to Facebook for community. Now that Thinkific has added it, there's only one complaint I have, and that is that I need another layer of complexity for my courses. Unfortunately, I haven't found an LMS that has that, so Thinkific is no worse in that regard than any other LMS I've explored. I do have an issue with the pricing model, which is too complex and confusing. That makes it hard to compare with other options.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 8/10

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Peter B.

The platform that gives you everything

Reviewed 2017-03-08
Review Source: Capterra

Thinkific is a very sophisticated platform with all the necessary stuff for course creators. Wonderful UI, smooth and fast working. Their plans are realistic and the feature lists are awesome. They have good quality educational videos and also a helpful support team. I was investigating other platforms too, but they are the best price/value solution.

Rating breakdown

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Ease of use
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Anonymous

Fun and valuable for online classes

Used daily for less than 6 months
Reviewed 2020-06-10
Review Source: Capterra

Generally happy with the tool. We have used it a lot and our students loved it!

Pros
This is another of those tools that we began to use only during the Pandemic and it has been a life saver. Classes were more fun, entertaining and easy especially for our older students. Teachers loved using it to create their classes and share their content.

Cons
Some other similar software has been free to use, but Thinkific has a basic package that you have to pay for. The price is not crazy but considering circumstances I think prices should had been lowered.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Robert E.

Good for a mid-tier product

Used monthly for 1-2 years
Reviewed 2020-11-26
Review Source: Capterra

Thinkific is a great way to deliver education and training.

Pros
It's easy to use and very intuitive if you've never built an LMS before. I had a good experience with it compared with similarly priced software.

Cons
There were some feature that did not always work as they should. For example, sometimes video would not upload properly.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Lucas M.

Thinkific Rocks!

Used daily for 6-12 months
Reviewed 2021-03-19
Review Source: Capterra

Excellent! I appreciate the outstanding product, fair prices, ease of interface and ability to easily build and delivery QUALITY courses. I haven't required customer service (that's a good sign!). I love the product and will definitely stay here!

Pros
The intuitive nature of your interface is extremely helpful for both course designers and students. As a site and course administrator, I'm exceptionally impressed with the ease of use. Thank you for incorporating finance management functions. Sleek design, ease of use, great price point. Don't change the price, it's one of your best market differentiators. I switched to Thinkific for the Pro Growth plan which was the key difference for me from other providers like Matrix.

Cons
I really need to market courses via social media with the least number of accounts and steps. It would be awesome if you could integrate some social media marketing tools into the site rather than link accompanying providers. The more I can do WITHIN thinkific, the better. The same applies for business functions like website management, sales of non-course materials (e.g., printed books, e-books), and perhaps QuickBooks

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Thinkifc is a good starter LMS

Used weekly for 1-2 years
Reviewed 2019-02-12
Review Source: Capterra

Pros
I think its easy to use and I like the fact that they have a free option for course creators who are just getting started.

Cons
There are limitations with the functionality. For instance, there is not a full sales funnel integration like what kajabi has. But I think they are priced accordingly.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Katie M.

Love it!

Used daily for 1-2 years
Reviewed 2018-07-02
Review Source: Capterra

I got leads into students who enjoyed this platform. I really loved setting up courses and I think this is a great product.

Pros
I really like how easy this system is; they have done a lot to make their platform easy to use. The free plan is good. Pro's: Easy to use & navigate Helpful tutorials Helpful webinars and manuals to help you get the most and market your courses Clean crisp look Responsive for mobile, tablet, and pc's

Cons
Pricing for me was the only con; I had purchased a lifetime subscription to another course building platform and decided to switch to that otherwise i'd still be using thinkific.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 10/10

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Christina G.

User-friendly, Budget-friendly, Amazing Support

Used daily for less than 6 months
Reviewed 2018-03-12
Review Source: Capterra

Pros
I love the pricing which gives us "options" on how we want to spend our money. The platform is very user-friendly. Plenty of training videos for the most technically challenged user available. I used this platform before and it has been greatly improved since then.

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Ease of use
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Linda H.

Thinkific is a fantastic online learning platform

Used daily for 2+ years
Reviewed 2019-08-14
Review Source: Capterra

We are growing into an international learning community with the help of Thinkific.

Pros
Versatile, well organized, easy to learn. Free until you get going.

Cons
- Terrible discussion forum (we wish they would link up with website tool box). - Their pricing plans have changed in ways that don't work well for us and they have not been responsive to our feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dan W.

Good for small, basic needs

Used daily for 6-12 months
Reviewed 2017-08-15
Review Source: Capterra

Value for the money, attractive front end with little effort.

Pros
The way Thinkific presents content, from landing page to course completion page, is beautiful and appealing to the user. There are ample ways to connect with the user through various integrations if desired. It's also useful that you can customize the branding and even your own site theme if you have the available resources to do so! After switching from a sub-par LMS, our users are more engaged and more excited about signing in to consume our courses.

Cons
Reporting leaves much to be desired - best count on using Zapier to pull data into a 3rd party for analyzing user progress and completion rates. It's also frustrating that I have to wait for some reports to be emailed to me after requesting them. Perhaps the most frustrating part is that the front-end is designed using Liquid, which is difficult for a novice with basic CSS / HTML knowledge to navigate in order to make small text changes across the site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anne Z.

Thinkific is everything you need to publish online courses. There are different levels , even FREE!

Used weekly for 6-12 months
Reviewed 2017-11-09
Review Source: Capterra

It allows a person to publish an online course and customize everything, including the price you sell it for. Thinkific has everything you need to be successful. AND they offer lots of webinars and training as you need! I look forward to using it more as I grow my online publishing business!

Pros
I like that it is customizable. I like that Thinkific offers lots of webinars and help with all aspects of publishing online courses. It allows a couple ways to collect money for your courses. They spell out exactly what to do! For a newbie like me, I began setting things up months ago while I was working on my course. As I completed it, I began uploading the lectures and made some changes to my text and landing page and other info. Easy to make it your own. I am happy with how professional it all looks. Now I will get busy with the marketing end and Thinkific can help with info about that too! Customer service is awesome and they reach out frequently to see what they can do to guide you! I highly recommend this solution for getting an online course published. I am at the entry level, but am testing the waters until I need to go further and unlock more features.

Cons
As expected the free version is basic, so in order to get to some of the good stuff, you have to upgrade. Not a big deal really, since I am producing my first course and need to go slowly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Just focus on creating content and leave the rest to Thinkific

Used weekly for 6-12 months
Reviewed 2019-03-28
Review Source: Capterra

Pros
If you're coming from WordPress ecosystem, you know the pain. Keep on adding plugins-after-plugins and keep paying for them yearly and keep maintaining them, patching security holes that pop up often. If then you get some time, then create content for your members. With Thinkific, you need not worry about the umpteen admin issues of WordPress at all; just focus on content creation and leave the rest to the Thinkific platform. Hassle free piece of LMS.

Cons
- They may want to look into the pricing structure. - For those educaters who can't accept Stripe for some reason, try to come up with a model whereby you accept payment on our behalf and then send our payments later on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Alicia T.

Great Free Trial Option

Used occasionally for free trial
Reviewed 2019-09-30
Review Source: Capterra

Assisted with development of of materials for a course but have limited exposure to this on an ongoing basis.

Pros
I really like that Thinkific offers a free trial option. This helps you determine if it is the right choice for yourself or your company. It is easy to add modules and alter the material on these modules. You can customize as you see fit and upload the materials needed without issue.

Cons
This product does cost. The trial version gives you that first taste, but the cost could be prohibitive for many.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Rocky K.

For the non-developer who wants to create great online courses - go with Thinkific

Used monthly for 2+ years
Reviewed 2018-06-24
Review Source: Capterra

It's just a great piece of software to deploy an online course without having to rely on a expensive developer (like myself.)

Pros
I deploy Thinkific to my clients who need to an online course, but don't have the expertise or resources to recruit someone with technology skills. It's really easy with a short learning curve. If building a website with drag/drop tools is easy to you - this is even easier. Their support is fantastic! Their response time is quick, their team is helpful, and their reply is always clear and coherent. I've spoken to them as both a user, and a developer - and they were always willing to find a way to help me solve things.

Cons
For the scenario of building a training program - Thinkific is great - no issues. If I had to say something, like anything - the only thing I can think of is, as a developer - I wish I can build add-ons to extend Thinkific's features. I'm probably in the 1% who wants it, which shows how much Thinkific really thought things

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Fantastic Learning Platform

Used weekly for free trial
Reviewed 2019-12-03
Review Source: Capterra

One of the best things about Thinkific is they have a totally free play, which makes it a very low-risk way to start building a learning platform.

Pros
All around the great platform, easy to use, and intuitive for both the end-user and course creator. Love it.

Cons
Not much bad I can say. One thing that is a bit of a pro and con is that it integrates with accredible.com. It's a pro if you are already using accredible.com, its a con if you want to offer certificates but aren't using accredible.com. I say it's a con because you have to manage it outside of the Thinkific platform which is a little less intuitive than being able to do it directly in Thinkific.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Susan B.

The answer to my prayers! Needed a home for a free flagship course. Thinkific has a free version!

Used occasionally for less than 6 months
Reviewed 2018-06-12
Review Source: Capterra

I was able to easily launch a free flagship course. It enabled me to provide a needed service to students without having to charge them by giving me the option to host the course at no cost.

Pros
I searched and searched for an affordable way to host my free Fearless Budgeting training program for compulsive spenders. I tried a couple of sites before launching, but they all had problems and were difficult to use. When I found the free plan on Thinkific, I was blown away. It was so easy to set up and everything just flowed. I had one issue with the sort order of multiple download files. Customer service was great and helped me figure out how to sort them properly within a couple of hours. It was incredibly easy to set up the two courses (total of 50 lessons) and two additional products. My products and courses look professional. Oh, and I love the student discussion forum, which I've used to let students know about an update to one of the courses and an upcoming Q&A call. Plus, I was able to easily integrate my mailing list into the program. I couldn't be happier with the service and support. I heartily recommend Thinkific. For me, it blows away the competition!

Cons
Nothing. Not one thing. It's perfect for my needs. The fact is, I'm amazed at all the features I get with the free option. It's working out great for me and my students.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sharon H.

Feel Confident in the Basics

Used monthly for 2+ years
Reviewed 2020-12-02
Review Source: Capterra

Thinkific is a strong performer for the price. It covers a lot of ground for course management needs from the all sides: student, teacher and administrative. You get many capabilities for video, text, downloads, discussions that serve different learning styles. The login, registration and payment system works well. Support can get you through even non-standard apps connections though it takes time and back/forth on email and phone.

Pros
Thinkific covers course the basics very well. It also provides strong administrative functions to support the student and teacher. Payment works well too.

Cons
The question import and question change functions need to be improved. Currently, they are unwieldy and time consuming. Support could be easier to connect to. But, as seems to be everywhere, you have to start with an email or chat.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jonathan T.

Great for Online Courses

Used weekly for less than 6 months
Reviewed 2018-03-27
Review Source: Capterra

I can easily and quickly get my online courses up and running and sell them easily to my students and corporate clients.

Pros
I LOVE all the features Thinkific has to support my online course. Completion certificates? Check. Achievements? Check. SINGLE SIGN ON FOR WHEN I SELL TO CORPORATE CLIENTS? CHECK! But really, the feature list is pretty long and extensive. And the price is pretty good compared to other platforms. Now, Thinkific won't host all your marketing needs, but it will nail your online course, and I'm a big fan of that. They also offer GREAT webinars and opportunities for professional development, which I really appreciate. I really do feel like they want me to succeed.

Cons
I wish there were more options for how my course pages are laid out. It's pretty much all standardized with the course online on the left of the page and the content on the left. That course outline is ALWAYS there. Now, that might be really handy for students, but I wish I had some options and maybe could make things a little prettier. (It's not ugly or anything, I just would like another option or two to choose from)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Abigail N.

Thinkific is easy to use, the interface is friendly both for the administrator and for the users.

Used weekly for less than 6 months
Reviewed 2017-12-07
Review Source: Capterra

I get to sell my courses to students directly and receive a hire percentage than I would on Udemy and Skillshare.

Pros
I needed to create online courses to sell directly to students rather than putting all my eggs in one basket... in this case 2 baskets; Udemy and Skillshare. I began looking for cheap or free LMS system, and after vetting my options I was down to two choices Thinkific and Teachable. Thinkific isn't as popular as Teachable so I was already partial, expecting less from it than Teachable. I was surprised that Thinkific was the better option. Thinkific is easy to use, intuitive and very user-friendly, they have lots of resources on how to create courses. I hit a snag in the video production phase of my courses and I was surprised when they reached out to me, I explained that I hadn't been online as I was still creating my course and they sent links to resources that would help. That was a biggy for me, as I really needed that. The staff and the software itself has been amazing.

Cons
Non really, at least for now. I'm on the free plan which has limited features, I'd need to upgrade to fully explore its capabilities but for now, I'm content

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ricardo P.

Thinkific is very easy to use for non technical people.

Used daily for less than 6 months
Reviewed 2018-06-06
Review Source: Capterra

Pros
Easy to use, I may host my videos directly with no extra cost, visual is fantastic and intuitive. The software is complete which include marketing, learning and webpage tools. even the hosting is included.

Cons
The use of SCORM could be have more functionality like others with hosting direct in the thinkific like they do for videos.

Rating breakdown

Value for money
Ease of use
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Customer support

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Luis D.

All you need to kickstart your online courses business without breaking the bank

Used occasionally for 6-12 months
Reviewed 2021-02-14
Review Source: Capterra

I am very satisfied with Thinkific. I was able to have a professional way to sell online courses in a few days and without much effort in setting up the pages and systems. Very good value for money.

Pros
Very easy and intuitive to use. Whether it's the process of storing, structuring and promoting courses, or engaging and paying affiliates who promote them. Apart from the design that could be improved, the user experience (from end to end) is simple and intuitive.

Cons
The design/interface of the course pages is not very modern when compared to other alternatives and has limited customization options. It lacks features for creating and boosting a community (increasingly important these days).

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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