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Thinkific
4.5
(158)

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Create, market and sell online courses with Thinkific

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(30)

Thinkific Pricing

Pricing overview

Value for money rating

4.3

/5

158

Price starts from

49

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Free accounts available, with core features only

There are 3 subscriptions plans available:
Basic - $39 per month (paid annually) or $49 per month (paid monthly)
Pro - $79 per month (annually) or $99 or month (monthly)
Premier - $399 per month (annually) or $499 per month (monthly)

What users say

Thank you for incorporating finance management functions. Sleek design, ease of use, great price point.
I love that it is one of the most budget-friendly software that I know to create an online program on.

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Reviewers who mentioned pricing said:

RC
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Richard C.

Architecture & Planning, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Suitable For All Levels

Reviewed 2 months ago

Thinkific has been perfect as a solution for my starting an online training product that also has spreadsheet tools included. My experience has been great. I have only once had to contact support and it turns out it was my error that was causing a visual issue, which was soon easily corrected, once I saw my error. They were quick to spot what I'd done and let me know.

Pros

That it's really comprehensive, yet still has a free to low-cost entry-level option. It's easy to use and looks visually great too with its customisable interface options. Oh and I love that you can i-frame other websites and URL's into your courses (this is great for spreadsheets and websites) - it saves a lot of time and energy, and updating! Oh, and it has / had a low payment processing fee structure.

Cons

I haven't hit any issues with it yet so to date there's nothing I don't like about it.

FA
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Farah A.

E-Learning, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good overall with critical limitations for teaching online live

Reviewed 2 years ago

Good. They have excellent customer support and they responded to me quickly even during busy times. I actually recommended them for a company that has recorded videos and could benefit from using a modern LMS to share their recorded lessons.

Pros

I think I like the idea of the software. There are alternatives. I think I picked Thinkific first because they have clear description about their software, seemed reputable and seemed like they have good customer service and responsiveness. Their website is nicely responsive for different screen sizes. Although the theme itself is limited, and you are on your own to customize it, I felt that the drag and drop choices for the editor covered everything I need.

Cons

There were critical limitations that I felt decreased the value of the software for my business. The first thing that made me feel uncomfortable is that the website you build for your business through their LMS software would publish to the public immediately as you save the changes. I look thoroughly through the website theme settings, but there was no way to keep the website as "password protected"...

TD
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Thomas D.

Sports, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great product but there are cheaper options coming through.

Reviewed a month ago

Overall, a great experience and will continue to use it if updates are made. I've had emails from fresh learn as of late which are half the price for what seems to be the same features that Thinkific give.

Pros

I do really like Thinkific although the price seems a bit higher than some new online platforms that are coming through. I like the course layout and the amount that you can edit. It's a bit more tech-savvy than some which I don't mind. I've built fast courses with Thinkific and enjoyed being a user on a weekly basis. I do just hope that Thinkfics features get more modernised as time goes on as it can seem a little outdated at times. Just my opinion :)

Cons

It's a bit more tech-savvy than some which I don't mind, but even a tech-savvy person wouldn't mind more convenience every day. This could come from more drag and drop and more templates to use as there doesn't seem to be any help in building your courses. There may be tutorials that I haven't come across the mind. I would like to see the price drop down before I go elsewhere.

LM
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Lucas M.

Management Consulting, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thinkific Rocks!

Reviewed 2 years ago

Excellent! I appreciate the outstanding product, fair prices, ease of interface and ability to easily build and delivery QUALITY courses. I haven't required customer service (that's a good sign!). I love the product and will definitely stay here!

Pros

The intuitive nature of your interface is extremely helpful for both course designers and students. As a site and course administrator, I'm exceptionally impressed with the ease of use. Thank you for incorporating finance management functions. Sleek design, ease of use, great price point. Don't change the price, it's one of your best market differentiators. I switched to Thinkific for the Pro Growth plan which was the key difference for me from other providers like Matrix.

Cons

I really need to market courses via social media with the least number of accounts and steps. It would be awesome if you could integrate some social media marketing tools into the site rather than link accompanying providers. The more I can do WITHIN thinkific, the better. The same applies for business functions like website management, sales of non-course materials (e.g., printed books, e-books), and perhaps QuickBooks

WC
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WENDY C.

Professional Training & Coaching, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Affiliate is the Highlight

Reviewed 2 years ago

Overall, I would say Thinkific is a great software to showcase your courses online. The affiliate feature and membership feature are the highlights of our company's objectives for this year. We are trying to slowly move all our recorded zoom videos to upload to Thinkific. We also hope using this software would ease our students learning as well as helping our company to grow by reaching out to more people.

Pros

Just as the title has mentioned, my company came towards this software because of a recommendation by our consultant. After much difficult times to look for a proper affiliate software, we decided to opt in for Thinkific as it doesn't just serve as an E-learning platform but also provides affiliation feature for enrolled students. So far, it can create unique link for each student as a referral and we are able to set up commission percentage for them. It has cut off a lot of manual work which we were previously doing. Thus, subscribing to a Pro plan in spite of the price, it is well-worth to consider for anyone looking for affiliate feature which is this simple.

Cons

The themes available are quite limited, and I do wish Thinkific would provide more samples of website for us to refer to since not everyone is good at designing. I only manage to find a few on Google which helped a little. Sizes of the images are only limited to JPG file which I didn't know why after a constant struggle of failures to upload a PNG image. Perhaps you could label JPG file instead...

PB
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Pieter B.

Health, Wellness and Fitness, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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My experience with Thinkific

Reviewed 10 months ago
Pros

I like that it is simple, that they are quite transparant about their pricing and have an extensive help center. The Facebook group is also great for support. Making online courses comes with a lot of questions.

Cons

Customization of the look & feel of online courses and landing pages is limited, as if payment options. For EU customers who are not accustomed to credit card / Paypal you need to integrate Shopify. This is possible, but connecting Shopify & Thinkific is not that great. Affiliate links don't work anymore and tracking sales becomes quite a bit harder.

CM
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Cheryl M.

E-Learning, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Option

Reviewed 3 years ago

I enjoyed Thinkific and may yet return to it when my current contract is up with the LMS I moved to earlier this year. It's certainly as easy to use, and the sales page option is better designed. Everything else is about the same, but Thinkific is slightly more expensive and the pricing model is confusing.

Pros

I liked most that there was a free option to get started and that there is a front end option that shows all courses owned by an account native to the program. Thinkific is easy to use and now that it has added a community feature it's almost perfect.

Cons

At the time I switched from Thinkific, I did so to get a native community feature so my students wouldn't have to go to Facebook for community. Now that Thinkific has added it, there's only one complaint I have, and that is that I need another layer of complexity for my courses. Unfortunately, I haven't found an LMS that has that, so Thinkific is no worse in that regard than any other LMS I've explored. I do have an issue with the pricing model, which is too complex and confusing. That makes it hard to compare with other options.

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Anne Z.

Verified reviewer

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thinkific is everything you need to publish online courses. There are different levels , even FREE!

Reviewed 5 years ago

It allows a person to publish an online course and customize everything, including the price you sell it for. Thinkific has everything you need to be successful. AND they offer lots of webinars and training as you need! I look forward to using it more as I grow my online publishing business!

Pros

I like that it is customizable. I like that Thinkific offers lots of webinars and help with all aspects of publishing online courses. It allows a couple ways to collect money for your courses. They spell out exactly what to do! For a newbie like me, I began setting things up months ago while I was working on my course. As I completed it, I began uploading the lectures and made some changes to my text...

Cons

As expected the free version is basic, so in order to get to some of the good stuff, you have to upgrade. Not a big deal really, since I am producing my first course and need to go slowly.

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Dan W.

Marketing and Advertising, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good for small, basic needs

Reviewed 5 years ago

Value for the money, attractive front end with little effort.

Pros

The way Thinkific presents content, from landing page to course completion page, is beautiful and appealing to the user. There are ample ways to connect with the user through various integrations if desired. It's also useful that you can customize the branding and even your own site theme if you have the available resources to do so! After switching from a sub-par LMS, our users are more engaged and more excited about signing in to consume our courses.

Cons

Reporting leaves much to be desired - best count on using Zapier to pull data into a 3rd party for analyzing user progress and completion rates. It's also frustrating that I have to wait for some reports to be emailed to me after requesting them. Perhaps the most frustrating part is that the front-end is designed using Liquid, which is difficult for a novice with basic CSS / HTML knowledge to navigate in order to make small text changes across the site.

VM
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Valamere M.

E-Learning, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Think Simple Online Course Creation

Reviewed a year ago
Pros

I like Thinkific because it offers a simplified way to create, market, and sell online courses all in one platform. Thinkific have many content creation resources to design multimedia online courses or trainings. For example, there's an intuitive drag and drop feature that allows you to create classes, videos, and other digital tools for content with easy placement onto the platform. What makes this platform unique is the Thinkific Academy that is full of resources to walk you through creating, marketing, and selling your content, especially if you are new to this concept. What is great about Thinkific is the ability to customize and brand your online platform using low code development.

Cons

Although the interface is simple with a basic look and the ability to use low code development to customize the layout, it does not offer flexibility in making changes to fit your brand. Also, if you are not skilled in frontend development the visual elements of the platform, you will have to pay for additional fees.

KM
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Katie M.

Religious Institutions, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love it!

Reviewed 4 years ago

I got leads into students who enjoyed this platform. I really loved setting up courses and I think this is a great product.

Pros

I really like how easy this system is; they have done a lot to make their platform easy to use. The free plan is good. Pro's: Easy to use & navigate Helpful tutorials Helpful webinars and manuals to help you get the most and market your courses Clean crisp look Responsive for mobile, tablet, and pc's

Cons

Pricing for me was the only con; I had purchased a lifetime subscription to another course building platform and decided to switch to that otherwise i'd still be using thinkific.

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Enrrique P.

Verified reviewer

Telecommunications,

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Project your career by making your courses known on the net

Reviewed 5 years ago

An excellent way to place and sell your courses on the net, making you gain prestige in the online educational area.

Pros

A very easy to use application that projects your career as an instructor and educator, you can sell the courses to students or companies, allowing you to take better advantage as it allows you to enlarge your professional profile, showing the courses you have done and who and how many have seen, making you notice in the professional area, it is quite complete and easy to use, with an attractive cost for the market.

Cons

I think they should improve a little the visual and design area, to make it more pleasing to the eye, allowing you to customize more each course and let your imagination fly to catch a larger audience, doing this would improve even more this excellent application.

LH
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Linda H.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thinkific is a fantastic online learning platform

Reviewed 3 years ago

We are growing into an international learning community with the help of Thinkific.

Pros

Versatile, well organized, easy to learn. Free until you get going.

Cons

- Terrible discussion forum (we wish they would link up with website tool box). - Their pricing plans have changed in ways that don't work well for us and they have not been responsive to our feedback.

SB
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Susan B.

Financial Services, self-employed

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The answer to my prayers! Needed a home for a free flagship course. Thinkific has a free version!

Reviewed 4 years ago

I was able to easily launch a free flagship course. It enabled me to provide a needed service to students without having to charge them by giving me the option to host the course at no cost.

Pros

I searched and searched for an affordable way to host my free Fearless Budgeting training program for compulsive spenders. I tried a couple of sites before launching, but they all had problems and were difficult to use. When I found the free plan on Thinkific, I was blown away. It was so easy to set up and everything just flowed. I had one issue with the sort order of multiple download files. Customer...

Cons

Nothing. Not one thing. It's perfect for my needs. The fact is, I'm amazed at all the features I get with the free option. It's working out great for me and my students.

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Rocky K.

Verified reviewer

11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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For the non-developer who wants to create great online courses - go with Thinkific

Reviewed 4 years ago

It's just a great piece of software to deploy an online course without having to rely on a expensive developer (like myself.)

Pros

I deploy Thinkific to my clients who need to an online course, but don't have the expertise or resources to recruit someone with technology skills. It's really easy with a short learning curve. If building a website with drag/drop tools is easy to you - this is even easier. Their support is fantastic! Their response time is quick, their team is helpful, and their reply is always clear and coherent. I've spoken to them as both a user, and a developer - and they were always willing to find a way to help me solve things.

Cons

For the scenario of building a training program - Thinkific is great - no issues. If I had to say something, like anything - the only thing I can think of is, as a developer - I wish I can build add-ons to extend Thinkific's features. I'm probably in the 1% who wants it, which shows how much Thinkific really thought things

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Abigail N.

Verified reviewer

11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thinkific is easy to use, the interface is friendly both for the administrator and for the users.

Reviewed 5 years ago

I get to sell my courses to students directly and receive a hire percentage than I would on Udemy and Skillshare.

Pros

I needed to create online courses to sell directly to students rather than putting all my eggs in one basket... in this case 2 baskets; Udemy and Skillshare. I began looking for cheap or free LMS system, and after vetting my options I was down to two choices Thinkific and Teachable. Thinkific isn't as popular as Teachable so I was already partial, expecting less from it than Teachable. I was surprised...

Cons

Non really, at least for now. I'm on the free plan which has limited features, I'd need to upgrade to fully explore its capabilities but for now, I'm content

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Jonathan T.

Verified reviewer

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for Online Courses

Reviewed 5 years ago

I can easily and quickly get my online courses up and running and sell them easily to my students and corporate clients.

Pros

I LOVE all the features Thinkific has to support my online course. Completion certificates? Check. Achievements? Check. SINGLE SIGN ON FOR WHEN I SELL TO CORPORATE CLIENTS? CHECK! But really, the feature list is pretty long and extensive. And the price is pretty good compared to other platforms. Now, Thinkific won't host all your marketing needs, but it will nail your online course, and I'm a big fan of that. They also offer GREAT webinars and opportunities for professional development, which I really appreciate. I really do feel like they want me to succeed.

Cons

I wish there were more options for how my course pages are laid out. It's pretty much all standardized with the course online on the left of the page and the content on the left. That course outline is ALWAYS there. Now, that might be really handy for students, but I wish I had some options and maybe could make things a little prettier. (It's not ugly or anything, I just would like another option or two to choose from)

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Linda H.

Verified reviewer

Professional Training & Coaching, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best money for value for startups

Reviewed 3 years ago

Easy to use and set up. I am not a tech person and I set up a whole online course in 3 days so pretty cool.

Pros

There is a free function you can actually set up a whole program completely for free and they only charge a % of the sale. It’s perfect for start ups.

Cons

I found anything I don’t like so far. I am really happy with it.

SH
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Sharon H.

Insurance, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Feel Confident in the Basics

Reviewed 2 years ago

Thinkific is a strong performer for the price. It covers a lot of ground for course management needs from the all sides: student, teacher and administrative. You get many capabilities for video, text, downloads, discussions that serve different learning styles. The login, registration and payment system works well. Support can get you through even non-standard apps connections though it takes time and back/forth on email and phone.

Pros

Thinkific covers course the basics very well. It also provides strong administrative functions to support the student and teacher. Payment works well too.

Cons

The question import and question change functions need to be improved. Currently, they are unwieldy and time consuming. Support could be easier to connect to. But, as seems to be everywhere, you have to start with an email or chat.

AR
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Anonymous Reviewer

Verified reviewer

E-Learning, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Just focus on creating content and leave the rest to Thinkific

Reviewed 4 years ago
Pros

If you're coming from WordPress ecosystem, you know the pain. Keep on adding plugins-after-plugins and keep paying for them yearly and keep maintaining them, patching security holes that pop up often. If then you get some time, then create content for your members. With Thinkific, you need not worry about the umpteen admin issues of WordPress at all; just focus on content creation and leave the rest to the Thinkific platform. Hassle free piece of LMS.

Cons

- They may want to look into the pricing structure. - For those educaters who can't accept Stripe for some reason, try to come up with a model whereby you accept payment on our behalf and then send our payments later on.

HF
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Hamood F.

E-Learning, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Thinkific need to get their act together

Reviewed 4 months ago

I regret signing up to Thinkfic, its caused huge delays and I have spend much more money than I needed too.

Pros

Thinific customer support is great and I also liked the user platform. It's easy for user to navigate and looks professional. The user has a great experience from purchase to completion.

Cons

Thinkific is missing contact form and blog integration. This means you have to pay 3rd party apps about $70pcm extra! Also the basic plan is completely useless because you can't index to search engine or run successful PPC campaigns. For start ups like myself this is nightmare. So much better options out there offer better value for money.

LD
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Luis D.

Legal Services, 1-10 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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All you need to kickstart your online courses business without breaking the bank

Reviewed 2 years ago

I am very satisfied with Thinkific. I was able to have a professional way to sell online courses in a few days and without much effort in setting up the pages and systems. Very good value for money.

Pros

Very easy and intuitive to use. Whether it's the process of storing, structuring and promoting courses, or engaging and paying affiliates who promote them. Apart from the design that could be improved, the user experience (from end to end) is simple and intuitive.

Cons

The design/interface of the course pages is not very modern when compared to other alternatives and has limited customization options. It lacks features for creating and boosting a community (increasingly important these days).

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Puneet T.

Verified reviewer

Professional Training & Coaching, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thinkific is a well polished Learning Management System

Reviewed a year ago

Thinkific is an excellent platform for creating and selling online courses. It is really easy to use and offers a lot of features that make designing & delivering courses an absolute breeze...not to mention the other numerous benefits it offers. If you can bear the monthly subscription cost, definitely chose thinkific over other Learning Management Systems.

Pros

The UI/UX is well developed and it feels premium. - Ability to create memberships & Bundles - Website Builder - Affiliate Center - Community feature is awesome (your can create your own Private community/space) - Overall analysis (revenue, order, Student engagements etc.) - Drip content is cool (Publish your content/material on specific day or time) - Certificates after completion of the course - Ability to create assignments, Quizes & Surveys

Cons

- Lack of mobile app, It is handy to learn using mobile phone - It's Expensive, Difficult to bear the cost if you are just starting -

AR
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Anonymous Reviewer

Verified reviewer

Education Management, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fun and valuable for online classes

Reviewed 2 years ago

Generally happy with the tool. We have used it a lot and our students loved it!

Pros

This is another of those tools that we began to use only during the Pandemic and it has been a life saver. Classes were more fun, entertaining and easy especially for our older students. Teachers loved using it to create their classes and share their content.

Cons

Some other similar software has been free to use, but Thinkific has a basic package that you have to pay for. The price is not crazy but considering circumstances I think prices should had been lowered.

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Betty M.

Verified reviewer

E-Learning, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A wonderful authoring tool

Reviewed a year ago

An amazing platform

Pros

The platform is easy to use.The introduction tutorials are great to keep you started

Cons

The pricing can be reviewed to accommodate individual trainers