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thalox is the audience segmentation tool for HubSpot.

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Thalox Features

Features Summary

Functionality

4.6

/5

8

Total features

30

14 categories

Thalox features

AI/Machine Learning
API
Activity Dashboard
Activity Tracking
Behavior Tracking
Billing & Invoicing
Campaign Analytics
Campaign Personalization

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Campaign Management
Churn Management

Price starts from

49

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

8

Price starts from

49

Per month

Total Features

30

Unique features

  • Campaign Personalization

  • Predictive Modeling

  • Data Visualization

  • Qualitative Comparative Analysis

Functionality

4.7

/5

1.9K

Price starts from

10

Per month

Total Features

39

Features in Common

5

Unique features

  • Templates

  • For eCommerce

  • Automated Text Generation

  • Natural Language Processing

Functionality

4.8

/5

274

Price starts from

27

Per month

Total Features

3

Features in Common

1

Unique features

  • Natural Language Processing

  • Drag & Drop

Common Thalox comparisons

Reviewers who mentioned features said:

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Inês M.

Performing Arts, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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AI and a great support team, making Mail Marketing easier

Reviewed 2 years ago

Working in a big Cultural institution that is also a huge Congress and Meetings Centre, is at minimum, a huge challenge of communication. A powerful software that will help you to get to know (even) better your customers. Segmentation based on interaction ally on machine learning technology, will help you to comunicate in a more accured way, saving you time and money. And last but not least, the great support team that help us making the most of it.

Pros

Database segmentation. Increasing opening and click through rates, and increasing conversion.

Cons

Such a young company has a lot to improve and to evolve. But they are in a good way.

Vendor response

thank you so much for your feedback Inês. We hope we can keep helping you and your company to succeed in Marketing!

DH
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Dylan H.

E-Learning, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thalox makes life easier for any marketer

Reviewed 2 years ago

Nothing short of amazing.

Pros

Thalox is user-friendly and instantly allows me to see how our audience is responding at any given time. The support we receive from the team is also second to none.

Cons

My only complaint is that I don't always have time to utilize the tool to its fullest potential.

Vendor response

thank you so much for your feedback Dylan. It's great to hear that we can help you get to know your audience better and better!

BT
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Beate T.

Computer Software, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great app with highly valuable support!

Reviewed 2 months ago

Since I started using Thalox it gives much better visibility into my contact database and the app does the heavy lifting of segmenting my contact into the right buckets so that I can target my emails to the right audience.

Pros

I'm saving time as I don't have to do the segmentation manually, great customer support that gives valuable feedback and recommendations for my email marketing campaigns.

Cons

if it would be more integrated into HubSpot that would be great, so that I dont need to log in to another interface first

Vendor response

thanks for your feedback, Beate! We are currently working on improving our integration with HubSpot. best, Lisa

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Sabine V.

Industrial Automation, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Solution for busy marketeers with smaller databases

Reviewed a year ago

Overall, it has been a very costumer-centric experience, I would recommend getting the free trial, at least.

Pros

I liked the three different segments my database was divided in and the fact that I can push them into HubSpot very quickly.

Cons

Because of our database size, it took quite some time to get the analysis ready. I wish it was more clear in terms of definitions regarding what is considered a "valuable" property on HubSpot, etc. It would be interesting, if we could pick the properties that we decide are valuable and only do predictions based on those, since we have 600+ properties and most of them don't even make sense for our business.

Vendor response

Hi Sabine thank you so much for your feedback! The data extraction can take a few hours in the first run indeed, due to large data sets. Luckily, we developed a Delta Load now, which allow us to significantly decrease the waiting time to just a couple hours or much less. Also, we really appreciate your comment about the fields considered in the predictions. We will act on that feedback in the direction of educating our customers more about how AI is working and why our Machine Learning model is choosing certain fields. Hope we can cross paths in the near future! all the best, Lisa Freitas Marketing Manager at Thalox

SD
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Shaunda D.

E-Learning, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thalox has been amazing for getting our Hubspot data segmented

Reviewed a year ago

The support and guidance has been amazing.

Pros

Thalox segments are easy to push to Hubspot and then use for targeted campaigns.

Cons

The only thing I would change is when the segments are pushed to Hubspot, the date on the list would also update.

Vendor response

Thanks for your feedback Shaunda! We're happy to have you as a customer :)

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Céline M.

Utilities, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful tool for segmentation and optimization of CRM system (HubSpot) & marketing activities

Reviewed a year ago

Real marketer experience with good consulting and coaching experience. So far, however, the tool offers enough scope for marketing and CRM optimization. Keep it up, I'm excited to see what other creative and meaningful features will be added.

Pros

We are now at Prediction number 4 and we have already been able to shift some indecisive & dormant contacts towards more engagement and interaction.

Cons

It's not a disadvantage, but you should have a basic understanding of data and marketing, otherwise you won't see much output with the results.

Vendor response

Hi Céline thanks a lot for your review. We're glad to welcome you as a thalox user! best, Lisa

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Felix S.

Computer Software, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Finally, suitable mail campaigns for different users

Reviewed a year ago
Pros

With thalox for marketers I am able to target my email campaigns and generate qualified leads from my own database without investing a lot of money in other online campaigns. The add-on saves us a lot of time in selecting our target group.

Cons

The user interface could still be a little cleaner. But a lot has already been done here in the last few weeks of use.

Vendor response

Hi Felix thank you so much for your review on Thalox. We really appreciate it! all the best, Lisa Marketing Manager at Thalox

RP
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Rishi P.

Information Technology and Services, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great tool for quick and easy segmentation

Reviewed a year ago
Pros

The ease of segmentation and transferring data into HubSpot

Cons

Filter criteria does not sync across with the data into HubSpot.

Vendor response

thanks a lot for your feedback Rishi. Filtering options will remain in HubSpot, but I will follow up with you on how you can automate it with the Thalox Engagement Segments. all the best! Lisa Freitas Marketing Manager at Thalox