Brooke: There are many reasons that small business owners should consider Wave as an accounting app. Probably the biggest differentiator if you're comparing Wave to other solutions on the market is that all of our core accounting products are 100% free. That includes real double entry accounting, unlimited invoicing, receipt scanning and personal finance; all 100% free. And then you've also got the option to add on some paid products like Payroll or payment processing, to really make sure that you have all the end to end solutions you need for your small business.
Jimmy: So practically a small business that has maybe a handful of employees, two or three employees where their payroll isn't much of a hassle. They could really be using Wave a 100% free as their accounting solution.
Brooke: Definitely! You can use Wave without the free products if you are just starting out. That's something that I love about Wave's platform is its very flexible so it can grow with your business. We definitely focus on businesses with 0 to 9 employees and we also focus on service-based businesses. Businesses like photographers, graphic designers, electrical service providers; all of these different small businesses find Wave really useful. And yes, they don't have to use the paid products if they don't need to. But, an interesting fact is we actually use our payroll products here at Wave and we have over 60 employees. So that just goes to show that the tools are very flexible. They can be used for so many different types of business.