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Dealertrack DMS vs Frazer Comparison

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Overview

Category Leaders

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations...

Category Leaders

Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.4

97

5

4

3

2

1

63

18

11

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.7

127

5

4

3

2

1

108

11

4

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

The overall benefit to it is that we have a secure local to save all the application instead of having to hunt down a recorded call.

PR

Patrick R.

Great software in addition to another that worked hand-in-hand together. Customer Service was outstanding with quick to be connected and superb service with focus on the customer.
AvatarImg

Jon L.

Ease of use, information available anytime at my fingertips. Loved the ability to communicate with lenders directly from site.

tb

tracy b.

Pros

Also want to thank [SENSITIVE CONTENT HIDDEN] for giving a call and helping me navigate the website step by step. Love these guys, they are beyond helpful.

NM

NOUR M.

And they have been the ones to help. Just an extremely awesome group that goes above and beyond for their customers.

AH

Aaron H.

Ease of use and how much it can do for your business. Customer support is the BEST of any industry.

VE

VICTOR E.

Cons

No real APIs, no customization, very slow, difficult to use. Not modern and will not work with most other softwares.

AR

Anonymous Reviewer

Sometimes the software can crash with some regularity.

JB

John B.

You have to pay for everything. It has limited internal capabilities.

BM

Britney M.

Cons

After having to totally reset my computer, and lost my Frazer software, I had to call your establishment for assistance in reinstalling my software to get me back up and running.

RL

Robin L.

Sometimes the updates cause problems between linked computers which can be a pain but the customer service center always fixes the problem quickly.

CC

Chance C.

I have discussed this with my staff and we can not come up with a problem.

LB

Linda B.

  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features35
  • API
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Appointment Management
  • Bank Reconciliation
  • Barcode / Ticket Scanning
  • Billing & Invoicing
  • Buy-Here-Pay-Here
  • Collections Management
  • Communication Management
  • Contact Database
  • Customer Database
  • Customer History
  • Customizable Reports
  • Document Management
  • Document Storage
  • Expense Management
  • Financing Management
  • For Automotive Dealerships
  • Forecasting
  • Forms Management
  • General Ledger
  • Inventory Management
  • Inventory Tracking
  • Lease Tracking
  • Mobile Access
  • New Car Dealer
  • Performance Metrics
  • Price / Margin Management
  • QuickBooks Integration
  • Quotes/Estimates
  • Real Time Reporting
  • Real-time Updates
  • Recurring/Subscription Billing
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Floor Management
  • Sales Management
  • Sales Reports
  • Sales Tax Management
  • Service Department
  • Stock Management
  • Summary Reports
  • Third Party Integrations
  • Used Car Dealer
  • Website Integration
  • Total features31
  • API
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Appointment Management
  • Bank Reconciliation
  • Barcode / Ticket Scanning
  • Billing & Invoicing
  • Buy-Here-Pay-Here
  • Collections Management
  • Communication Management
  • Contact Database
  • Customer Database
  • Customer History
  • Customizable Reports
  • Document Management
  • Document Storage
  • Expense Management
  • Financing Management
  • For Automotive Dealerships
  • Forecasting
  • Forms Management
  • General Ledger
  • Inventory Management
  • Inventory Tracking
  • Lease Tracking
  • Mobile Access
  • New Car Dealer
  • Performance Metrics
  • Price / Margin Management
  • QuickBooks Integration
  • Quotes/Estimates
  • Real Time Reporting
  • Real-time Updates
  • Recurring/Subscription Billing
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Floor Management
  • Sales Management
  • Sales Reports
  • Sales Tax Management
  • Service Department
  • Stock Management
  • Summary Reports
  • Third Party Integrations
  • Used Car Dealer
  • Website Integration

Integrations

  • Total integrations32
  • Authorize.Net
  • Dropbox Business
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Maps
  • Mailchimp
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Quickbooks Online
  • Salesforce Sales Cloud
  • Shopify
  • Stripe
  • WordPress
  • Xero
  • Zapier
  • Total integrations18
  • Authorize.Net
  • Dropbox Business
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Maps
  • Mailchimp
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • PayPal
  • QuickBooks Online Advanced
  • Quickbooks Online
  • Salesforce Sales Cloud
  • Shopify
  • Stripe
  • WordPress
  • Xero
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Frazer logo

Frazer

Great for bhph

Reviewed 3 years ago
Pros

Fantastic for buy here pay here ability to report to credit bureaus

Cons

Lack of ability to push to dealertrack or route one

Vendor response

Thanks for the great review, Brandon! I hope we can help deliver what you're looking for. If you'd like to learn more about our integration with DealerTrack InventoryPro and DealerTrack Marketing Services, or our financing integration with RouteOne, contact our Support team at 888-963-5369 and they will help you set them up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Frazer logo

Frazer

Customer Service Is Stellar

Reviewed a year ago

The software works for our smaller dealership. The customer service is amazing.

Pros

Regardless of the issues/quirks we may experience, the customer service is second to none. They ALWAYS make sure your issue is resolved immediately and quickly.

Cons

Some feature feel antiquated compared to other DMS but they are improving.

Vendor response

Hi, Thank you for taking a moment to leave the awesome feedback. It's fantastic to find that you appreciate our customer service so much and have made notice of our efforts to constantly improve Frazer. We look forward to bringing your business more of the high-quality customer service and software it demands in the years to come.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Frazer logo

Frazer

second to none customer service

Reviewed 3 years ago

Benifit of having my DMS and my accounting system in one. I have no need for quickbooks

Pros

Easy to use. Great customer service from online chat to calling customer service they will mirror your computer and get done what you need done. Explain everything along the way. We use as our DMS and our accounting system.

Cons

They have come a long way with integrations . Now integrate with our online messanger service . Only con would be they dont yet integrate with all the lending services.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Frazer logo

Frazer

Why I have used Frazer DMS software for over 20 years

Reviewed 2 years ago

I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk.

Pros

Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront.

Cons

That [SENSITIVE CONTENT HIDDEN] moved from Atlanta to New York state

Vendor response

Hi Michael, We appreciate your feedback and thank you for the great review! Here's to another 20+ years of working together to help provide the quality software and customer service that independent dealers should come to expect!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Frazer logo

Frazer

Hard to believe!

Reviewed 6 years ago

After being in the car business for 25 years and working with a number of DMS companies I can honestly say that Frazer is unbelievable. I want to start by saying that the customer service they offer is not just industry leading but world class! They are always available, friendly, knowledgeable and get the job done right now. Frazer keeps common forms on hand which allows dealers to immediately add...

Pros

I am most impressed with the level of customer support and the good people you have in your support center.

Cons

I don't like that you need to save a working deal as a prospect or cancel a sale if there was something that needed to be changed. I like to save deals along the way and then have a function to finalize the deal once all the particulars have been settled. I want there to be an easier access to know what the profit is on a deal without having to pull a recap sheet. I like to have the profit or at least the front end gross available to me when working the deal. That is super frustrating when you are trying to quickly make a deal work.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Frazer logo

Frazer

Great Software for the Used Car Dealer

Reviewed 5 years ago

Overall, this is a really great DMS. It has many, many features that are not available at a similar price point from the other DMS's. It has all the functionality you need to easily run monthly and annual reports to submit to your accountant. There are only 2 things that could make this software the best that I have used. 1. The ability to run the software on a Mac, without using a virtual matching like Parallels. 2. This software would be so much better if it were web based. This would allow better integration through all your devices.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Frazer logo

Frazer

Support was terrible....

Reviewed 5 years ago

Would not help integrate, no quality help from Frazer......... every time we called we were given another person who had no idea who we were. We had to explain our situation starting from the beginning every time.. Extremely frustrating.... Refused to give us a primary support person. Last straw was that we were told to type in 15 pages of L & AH factors to get our back end moving. Other software companies handled that transition in 5 minutes by scan. Whole process took 4 weeks and we still weren't up and running on their system, finally we said enough and went back to our old system,. Still shopping for a quality all-in-one crs/dms with a reasonable transition and quality support.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Frazer logo

Frazer

Best customer service out there!

Reviewed 3 years ago

I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced.

Pros

The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue...

Cons

This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory.