250ok Features

250ok

Cloud-based email management, analytics and deliverability

4.8/5 (10 reviews)

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Learn moreCompare App
AB Testing
API
Activity Dashboard
Alerts/Notifications
Anti Spam
Application Management
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Charting
Click Tracking
Contact Database
Contact Management
Content Management
Corrective and Preventive Actions (CAPA)
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Templates
Dashboard Creation
Data Import/Export
Data Visualization
Delivery Tracking
Drag & Drop
Drip Campaigns
Dynamic Content
Email Alerts
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Inbox Management
Landing Pages/Web Forms
List Management
Location Tracking
Mailing List Management
Mobile Alerts
Mobile Optimized Emails
Monitoring
Performance Management
Preview Functionality
Real Time Analytics
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
SMS Messaging
Spam Blocker
Subscription Management
Team Management
Template Management
Third Party Integrations
WYSIWYG Editor
Whitelisting/Blacklisting
Widgets
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Alerts/Notifications
Anti Spam
Application Management
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Charting
Click Tracking
Contact Database
Contact Management
Content Management
Corrective and Preventive Actions (CAPA)
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Templates
Dashboard Creation
Data Import/Export
Data Visualization
Delivery Tracking
Drag & Drop
Drip Campaigns
Dynamic Content
Email Alerts
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Inbox Management
Landing Pages/Web Forms
List Management
Location Tracking
Mailing List Management
Mobile Alerts
Mobile Optimized Emails
Monitoring
Performance Management
Preview Functionality
Real Time Analytics
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
SMS Messaging
Spam Blocker
Subscription Management
Team Management
Template Management
Third Party Integrations
WYSIWYG Editor
Whitelisting/Blacklisting
Widgets
Visit WebsiteCompare App

250ok Feature Reviews

10 reviewers had the following to say about 250ok's features:

Andrew M.

250OK is a great email analytics tool to provide high level analytics on email deliverability

2018-04-09

250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

Pros

Love the interface and UI. Streamlined and easily accessible.

Cons

Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike C.

250ok gives us great information about the deliverability of our client's emails.

2017-10-27

Pros

The software is easy to use and the interface is very intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Good tool for email program optimization

2021-03-26

Pros

I like the most the granular reporting, which helps to optimize our email program a lot.

Cons

The functionality should be wider for such a price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Great managing Blacklists and Spamtraps

2018-10-03

Pros

A great tool for our support team to manage all blacklists and spamtraps.

Cons

We wish the API was a little easier to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael V.

I have had nothing but positive experiences with 250OK

2017-10-17

Pros

The Analytics feature and the simplicity of the software.

Cons

The only other tool that compares is Litmus

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Byron A.

Good deliverability monitoring and email seed usage

2019-07-24

We receive good support and results for a specific need. It has been worth the relationship/cost.

Pros

It does a good job of monitoring email deliverability.

Cons

The UI is rather basic and there is not a great deal of extended features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anne V.

Great for monitoring spam traps

2018-03-09

We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

Pros

I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

Cons

It's not comprehensive - there are other systems that monitor traps not covered by 250ok.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Danielle M.

Loved the analytics around key email performance. Great ramp up experience and easy DIY

2017-10-30

There are many points of vulnerability and 250ok will help you track, monitor, and fix whatever comes your way.

Pros

Really enjoyed the service and deep dives with their consulting services. They give a wide range of options on how you want to engage. We dove in with a deep dive around our current status, then were able to engage on the platform to track key metrics. I love that I can re-engage in a project by project basis as needed in the future.

Cons

You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anna W.

Seamless interface and integrations, pleasure to use by both devs and luddites.

2017-10-18

Pros

The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

Cons

It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Phil S.

250ok is fast, easy to use, and intuitive.

2017-10-26

Pros

I don't have to click through multiple screens to quickly get the data I need.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more