Mandrill Pricing, Features, Reviews & Comparison of Alternatives

Mandrill

Delivery API for transactional emails

4.44/5 (43 reviews)

Mandrill overview

Mandrill is a reliable, scalable and secure delivery API for transactional emails from websites and applications. Designed for application developers rather than email marketers, Mandrill uses an API and SMTP server optimized for sending emails as fast as possible.

Be certain that your emails will go through spam filters and into inboxes with Mandrill's custom SPF and DKIM records and private IP address/IP pool. Mandrill's webhooks provide notification of bounce rates and spam complaints.

Mandrill offers a dashboard showing detailed statistics, a 30 day, searchable activity log for information about the emails you've sent. Other analytics features include split-testing, comparative reports and custom metadata. With the first 12,000 emails/month for free, Mandrill is an ideal solution for smaller apps and a cost-effective one for larger apps.

mailchimp.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Europe, Germany, United Kingdom

Supported languages

English
Mandrill screenshot: View sending volumes with MandrillMandrill screenshot: Create rules and apply automatic actions with Mandrill's rules engineMandrill screenshot: Generate comparative reports and carry out split testing with Mandrill's analyticsMandrill screenshot: Create multiple templates with Mandrill

Mandrill reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.4
  4.5
  4.3
Joshua Hudner

An excellent, if costly, transactional email service

Used daily for 2+ years
Reviewed 2018-12-06
Review Source: Capterra

We were experiencing spikes in bounce and spam rates with AWS's SES. We were able to switch to Mandrill in a single day and immediately saw dramatic improvement. As necessary, we later built out support for bulk sends and black list checking and scrubbing. All in all it was an easy process and a good product.

Pros
Mandrill provides a simple and well documented API and has libraries and integrations available for many major web frameworks and languages. Making use of it for simple email sends is a fast and easy process, and it provides additional functionality for black lists, white lists, bulk sends, static IPs, etc. Their dashboard makes it extremely simple to see all the emails sent to a given address along with full content and reasons why sends failed or were delayed, which is a great for debugging and testing. They also provide analytics and send, receive, open, click, and bounce rates.

Cons
The service used to be much cheaper, but costs went up sharply when it was reabsorbed back into Mailchimp. Still an excellent service, but harder to recommend without reservation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Dan Offer

Cost effective transactional email

Used daily for 2+ years
Reviewed 2018-03-22
Review Source: Capterra

Pros
A transactional email server is setup within minutes and available for you to send out content to your distribution list. The application provides - Graphs to show how many emails you're sending each day - What countries your sending the emails to - Open rates - Mail clients used (useful to optimise content) - Spam rates/unsubscribe rates - Great delivery rates Very cost effective.

Cons
A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid. Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dylan Eikelenboom

Perfect client for managing and sending transactional emails

Used daily for 6-12 months
Reviewed 2018-05-17
Review Source: Capterra

It allows us to maintain perfect email delivery for all our companies' transactional emails and easily troubleshoot instances where emails were not delivered.

Pros
This application is an addon of MailChimp and is best suited for transactional emails (automated emails, think 'forgot my password' type emails). It allows you to easily manage your sending domains , although you have to verify these before you can send emails. The best feature by far is the ability to view all emails that were sent or failed to arrive, including the contents of the emails and the reason it bounced. This allows us to quickly troubleshoot whenever we get a support ticket regarding an email that did not arrive. During our 6 months of using this feature, there has been zero downtime.

Cons
It is more expensive than some competitors, but its pricing model is very fair and easy to interpret. It does require you to have at least a monthly subscription with Mailchimp, and if you are not using this it is more expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Trustworthy tool for delivering emails to your customers

Used daily for 2+ years
Reviewed 2018-07-14
Review Source: Capterra

Pros
Works well, haven't experienced any problems. Has an online GUI where you can easily find emails that were sent, easy to see blacklisted emails. Has a nice statistics page to see how your emails are doing overall. We've been delivering millions of emails in past year without a problem.

Cons
The PHP SDK I used was kinda outdated and it had little options to change the behaviour without manually changing the source. They should update the library to standards that are more current. GUI where you can view emails, etc. sometimes is a but slow. The search filters could use a face-lift.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Brandon Scivolette

Mr

Used daily for 2+ years
Reviewed 2018-02-14
Review Source: Capterra

Pros
Mandrill is a powerful application that has proven useful for transactional email. They offer an API, decent reporting and storage of track/click data for 30 days.

Cons
As part of Mailchimp they now require both a Mailchimp and Mandrill subscription. I have no problem paying for Mandrill but I'm not a fan of this billing requirement as I don't need Mailchimp. Secondly, in the 2-3 years that I have been using Mandrill I have not seen a single feature release. I find this unusual. True, it works great as-is, but there are definitely areas that can be improved or features that can be added.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Mandrill pricing

Pricing options
Free
Subscription
View Pricing Plans

Your first 2,000 emails per month are free. After that, you pay on a per-thousand-email basis. Mandrill build discounts into their payment structure, so your per-email pricing automatically decreases as you send more email. Never pay for more than you use.
2,000 free trial emails to start
$9.95/month for up to 25,000 emails/month
$0.20/thousand for the next 1 million emails/month
$0.15/thousand for the next 5 million emails/month
$0.10/thousand for any remaining emails

Mandrill features

API
Monitoring
Real Time Analytics

Activity Dashboard (86 other apps)
Automatic Notifications (68 other apps)
CRM Integration (74 other apps)
Call Monitoring (72 other apps)
Call Recording (104 other apps)
Call Reporting (63 other apps)
Call Routing (79 other apps)
Call Transfer (73 other apps)
Caller ID (72 other apps)
Chat (87 other apps)
Conferencing (77 other apps)
Instant Messaging (68 other apps)
Real Time Reporting (59 other apps)
Reporting & Statistics (90 other apps)
Third Party Integration (97 other apps)
Video Conferencing (60 other apps)
Voice Mail (59 other apps)

Additional information for Mandrill

Key features of Mandrill

  • Globally distributed sending infrastructure
  • Custom SPF
  • Custom tracking domains
  • Multiple dedicated IPs
  • Multiple sending domains per account
  • Multiple transactional templates per account
  • Automatic CSS inlining
  • Spam filter testing
  • Detailed and searchable activity log
  • Searchable, user-defined metadata
  • Configurable email alerts
  • Split testing for transactional emails
  • Webhooks
  • Geolocation and email client tracking
  • Real-time analytics
  • Delivery reports
View All Features

Benefits

Running on a globally distributed infrastructure, Mandrill can deliver data-driven transactional emails in seconds, including personalized one-to-one messages and targeted eCommerce emails.

Monitor and evaluate the performance of your emails with Mandrill's detailed delivery reports and real-time analytics.

Your first 12,000 emails per month are free, with no feature gating. All of Mandrill's features and add-ons are included with every price level. Discounts are built into the payment structure.

Add dedicated IP addresses for a straightforward monthly fee of $29.95 with no set-up fee and no minimum monthly plan.

Set a variety of options for your emails either per message or by default and white lablel your tracking URLs and IP addresses.

Integrate Mandrill's in-depth analytics data into your own database to keep track of trends. Monitor open rates, unsubscribes, clicks & more before generating comparative reports.

Create templates and set unique defaults for HTML, subject line, text and more. With Mandrill's Litmus integration, your templates can be tested with spam filters.