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Computer Software, 51-200 employees
Used weekly for 2+ years
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Overall I was able to manage and track all email marketing activities in one place but was disappointed in the landing pages
The software is very affordable and great for email marketing for small businesses. Dashboards and automation are very helpful.
I found that there weren’t a lot of out-of-the-box landing page templates to choose from. The ones that were available were specific to e-commerce and b2c businesses.
Anoop K.
Retail, 1,001-5,000 employees
Used weekly for 1-2 years
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Mailchimp Transactional Email can be a good choice for businesses that value reliability and integration . It offers customizable templates, easy-to-use API, and powerful analytics to help businesses send personalized and targeted transactional emails. Analytics and performance are captured which is easy to view in the dashboard.
As our team supports various clients, Mailchimp is important for email marketing. Mailchimp Transactional Email can handle large volumes of transactional email sends, making it a suitable solution for businesses of all sizes. It has also detailed reporting and analytics that can help us understand the performance of your emails, including delivery rates, open rates, and click-through rates.
While Mailchimp Transactional Email offers customizable email templates, the selection is relatively limited compared to other email marketing solutions. So the software should offer more templates. Segmentation is also limited. Another major factor is , in few cases the numbers are wrong as there are few API issues.