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Marchex vs CallTrackingMetrics Comparison

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Overview

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

Category Leaders

CallTrackingMetrics is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

32

5

4

3

2

1

16

13

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

97

5

4

3

2

1

70

19

5

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

The ability to pull reports for different criteria is helpful when we are looking for specific data. The ease of finding relevant information is helpful.
The software is easy to use and the customer support has been great. I also think there is a good array of toll free phone numbers.
It helps me lot to designate the call or transfer the calls to the appropriate person. I will definitely recommend this software to the people who are planning to build their new business.

Pros

They also follow-up to ensure everything is still going well with the issue/update. CTM works great for our clients, and its great to know the Customer Service is there to support us when we need it.
Call Tracking Metrics has amazing reporting dashboards and is extremely customizable, yet super user-friendly.
I really like the fact integration with any source is seamless. Super easy to connect with Google Ads, Analytics, Bing Ads, LinkedIn, etc.

Cons

We have had to switch out phone numbers due to bad calls coming in. Some of those calls were robo calls so the numbers must have been added to a list.
Customer support for trouble shooting is a little difficult.
The organization filter can give strange results, but I suspect this is a question of how we've set it up instead of how the software is set up.

Cons

With the exception of one high-volume number, the large majority of calls to dozens of other numbers are hang-ups or robocalls. We are paying for dead air.
Sometimes listening to calls is quite bad quality and hard to hear what people are saying.
The no. 1 calltracking tool for international businesses.
  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features51
  • 2-Way Messaging
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agent Interface
  • Alerts / Escalation
  • Alerts/Notifications
  • Answering Machine Detection
  • Archiving & Retention
  • Audio Capture
  • Auto-Responders
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Automatic Transcription
  • Blended Call Center
  • CRM
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Callback Scheduling
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Communication Management
  • Computer Telephony Integration
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Engagement Tracking
  • Event Triggered Actions
  • FCC Compliance
  • FTC Compliance
  • Fax Management
  • File Transfer
  • For Small Businesses
  • HIPAA Compliant
  • IVR / Voice Recognition
  • Inbound Call Center
  • Integrations Management
  • Interaction Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • MMS
  • Manual Dialer
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Scripts
  • Natural Language Processing
  • On-Demand Recording
  • Outbound Call Center
  • PBX
  • Performance Management
  • Performance Metrics
  • Phone Key Input
  • Polls/Voting
  • Predictive Analytics
  • Process/Workflow Automation
  • Quality Management
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Self-Service Search
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Speech-to-Text Analysis
  • Tagging
  • Template Management
  • Text to Speech
  • Text-to-Win
  • Third Party Integrations
  • Visitor Tracking
  • Voice Customization
  • Voice Mail
  • Workforce Management
  • Total features125
  • 2-Way Messaging
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agent Interface
  • Alerts / Escalation
  • Alerts/Notifications
  • Answering Machine Detection
  • Archiving & Retention
  • Audio Capture
  • Auto-Responders
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Automatic Transcription
  • Blended Call Center
  • CRM
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Callback Scheduling
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Communication Management
  • Computer Telephony Integration
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Engagement Tracking
  • Event Triggered Actions
  • FCC Compliance
  • FTC Compliance
  • Fax Management
  • File Transfer
  • For Small Businesses
  • HIPAA Compliant
  • IVR / Voice Recognition
  • Inbound Call Center
  • Integrations Management
  • Interaction Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • MMS
  • Manual Dialer
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Scripts
  • Natural Language Processing
  • On-Demand Recording
  • Outbound Call Center
  • PBX
  • Performance Management
  • Performance Metrics
  • Phone Key Input
  • Polls/Voting
  • Predictive Analytics
  • Process/Workflow Automation
  • Quality Management
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Self-Service Search
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Speech-to-Text Analysis
  • Tagging
  • Template Management
  • Text to Speech
  • Text-to-Win
  • Third Party Integrations
  • Visitor Tracking
  • Voice Customization
  • Voice Mail
  • Workforce Management

Integrations

  • Total integrations20
  • Dropbox Business
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • Pipedrive
  • Salesforce Sales Cloud
  • Slack
  • SugarCRM
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Total integrations50
  • Dropbox Business
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Drive
  • Google Workspace
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • Pipedrive
  • Salesforce Sales Cloud
  • Slack
  • SugarCRM
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho CRM